Motion Picture Herald (Jul-Aug 1936)

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1936
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1936)
Leaf #:
000330
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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i 96 MOTION PICTURE HERALD July 18, 1936 CLASSIFIED ADVERTISING the great national medium for showmen Ten cents per word, money-order or check with copy. Count initials, box number and address. Minimum insertion, $1. Four insertions for the price of three. Contract rates on application. No borders or cuts. Forms close Mondays at 5 P.M. Publisher reserves the right to reject any copy. Film and trailer service advertising not accepted. Classified advertising not subject to agency commission. Address correspondence, copy and checks to MOTION PICTURE HERALD, Classified Dept., Rockefeller Center, New York City NEW EQUIPMENT WON'T BE HAPPY 'TIL YOU GET OUR NEW complete theatre supply catalog — 50,000 copies mailed to forty countries — if you were overlooked, write or wire S. O. S., 1600 Broadway, New York. RAINBOW MIST SPRAY NOZZLES, WATER broken to the finest misty spray possible, Foolproof. Special offer. New territory. PETERSON FREEZEM SALES CO., 2620 Charlotte St., Kansas City, Mo. docks ORDER NOW! RICHARDSON'S NEW BLUE Book of Projection — 6th edition complete in one volume. 714 pages, 153 illustrations. Full text on projection and sound combined with trouble-shooter, $5.25 postpaid. QUIGLEY BOOKSHOP, Rockefeller Center, New York. BOOK THESE BOOKS PROFITABLY— SLOANE'S famous "Motion Picture Projection." 303 pages, fully illustrated. Used as textbook by New York School of Photography. Beautiful red Morocco binding — an asset to any theatre. Originally $7.50, our special 98c. Send for list of Cameron's, etc., at special prices. S. O. S., 1600 Broadway, New York. THEATRE ACCOUNTING BY WILLIAM F. Morris, is still the best bookkeeping system for theatres. It not only guides you in making the proper entries, but provides sufficient blank pages for a complete record of your operations for each day of the year. Notable for its simplicity. Order now — $3 postage prepaid. QUIGLEY BOOKSHOP, Rockefeller Center, New York. PREDDEY THEATRE RECORD LEDGER, A NEAT, concise, well bound simple, complete year's record of every detail, carefully classified. Expense and receipts at a glance, $2. 188 Golden Gate, San Francisco. POSITIONS WANTED SOUND TECHNICIAN -PROJECTIONIST. DEsires change of position. Equipped to service all installations. Excellent references — sober. BOX 719, MOTION PICTURE HERALD. EXPERIENCED PROJECTIONIST — WESTERN Electric— RCA— excellent references. WM. FORREST, Oswego, Kan. YOUNG EUROPEAN, 20 YEARS' EXPERIENCE in moving picture business, coming over to America in September, wants representation of production companies, apparatus manufacturers, etc.. for Europe. Please apply to MOTION PICTURE HERALD, BOX 727. EXPERIENCED THEATRE DISPLAY POSTER artist. Excellent references. Offers appreciated. BOB ANDREWS, Hays, N. C. TRAINING SCHCCL THEATRE EMPLOYEES; ADVANCE TO BETter theatre positions. Free booklet shows you how. THEATRE INSTITUTE, 315 Washington St., Elmira, N. Y. SURPLUS STOCKS DROUGHT BE D D SAY EXHIBITORS RE freshed by these — changeable admission signs, $1.95; poster brushes, $3.95; chair cement, 6 lb., $2.75; color hoods, 19c; foil date strips. 9c; expansion bolts, 100, $2.67; chair slip covers, 39c. Order from our catalog. S. O. S., 1600 Broadway, New York. SOUND EQUIPMENT "PUBLIC COMPLETELY SATISFIED" WRITES Chaparro, Puento Piedra, Peru. Cinemaphone sound pleases greatly. Free trial, write S. O. S., 1600 Broadway, New York. USED PORTABLE SOUND PROJECTORS; RCA 16mm SOF $200.00; Cello 35mm SOF $225.00; others. CINEMA SUPPLY CO., 575 Eleventh Ave., New York. GENERAL EQUIPMENT NEW AND RECONDITIONED PROJECTORS, reflector lamps, rectifiers, lenses, sound equipment, screens, chairs, mazdas, portables and accessories. Bargain bulletin free. MONARCH THEATRE SUPPLY CO., Memphis, Tenn. EVERYTHING REQUIRED FOR THEATRES, largest and oldest dealers on coast. Big complete stock, lowest prices. Lamps, sound, projectors, rectifiers, chairs. lenses, generators. Get bulletin. PREDDEY, 188 Golden Gate, San Francisco. WANTED TO ELY READY CASH WAITING FOR ANY NUMBER Powers, Simplex projectors, mechanisms, lenses, generators, reflector arc lamps, rectifiers, mazdas, chairs, portables, sound outfits, and complete theatre equipment. BOX 717, MOTION PICTURE HERALD. HIGHEST PRICES FOR RCA SOUND. SIMPLEX, Powers, Motiograph, arc lamps, rectifiers, lenses, portables, stocks liquidated. Strictly confidential. BOX 726, MOTION PICTURE HERALD. WILL BUY SIMPLEX HEADS OR PROJECTORS, incomplete, worn or otherwise. Cash. PREDDEY, 188 Golden Gate, San Francisco. CASH PAID FOR OLD SILENT SIMPLEX machines. F. MERTZ, Springfield, 111. AIP CONDITIONING AIR CONDITIONING CHARTS THAT REPREsent standard practice in air conditioning for motion picture theatres. Practical advice on how to attain the best atmospheric conditions for your house winter and summer. Devised to be put on the wall for constant reference. Available until the supply is exhausted at 25c each, payment direct. BETTER THEATRES, Rockefeller Center, New York. THEATRES FOR SALE SMALL THEATRE TO LIQUIDATE A PARTenrship. Doing nice business no trades. G. A. HART, Stratford, Texas. MONEY-MAKER. 7 DAY OPERATION, COUNTY seat, Michigan; 550 seats; 1,500 population, trade, resort center. Building, equipment good. $7,000. Sale reason, too far from other interests. BOX 724, MOTION PICTURE HERALD. USED EQUIPMENT LOST OUR LEASE— MUST SELL 2 SIMPLEX rebuilt projectors complete with soundheads, amplifiers and speakers — 2 Strong low-intensity lamps like new — 2 Forest rectifiers. Will allow 30 days trial to responsible party. This cost us $1,900. Will sacrifice for $975. No dealers. BOX 723, MOTION PICTURE HERALD. UNUSUAL BARGAINS IN USED OPERA chairs, sound equipment, motion picture machines, screens, spotlights, stereopticons, etc. Projection machines repaired. Catalogue H free. MOVIE SUPPLY COMPANY, Ltd.. 844 So. Wabash Ave., Chicago. HAVE ON HAND 10,000 AMERICAN SEATING, late type with spring seats at low prices. RELIABLE SEATING CO., 353 W. 44th St.. N. Y. $850 TAKES ENTIRE THEATRE EQUIPMENT. Powers machines, Deluxe sound, seats, piano, everything. PRINCESS, Saybrook, Illinois. LARGEST DEALERS IN USED THEATRE chairs, parts, etc. ALLIED SEATING CO., 358 West 44th St., New York City. WILL SACRIFICE: PEERLESS LAMPS, ROTH generators, rectifiers. Simplex projectors. PENN THEATRE EQUIPMENT COMPANY, 309 North Thirteenth St., Philadelphia, Pa. SIMPLEX PROJECTOR REBUILT' (PAIR), $325.00; Morelite Deluxe lamp with automatic arc control and 15 ampere rectifier $190; Strong low-intensity lamp (pair) rebuilt $175; manv other bargains. CROWN, 311 West 44th St.. New York. COMPLETE RCA PG-13 SOUND SYSTEM. FIRST 'class condition. Will sacrifice for cash. BOX 729, MOTION PICTURE HERALD. VENTILATING EQUIPMENT DROUGHT DRIVES 'EM AWAY— BUT COOL off — blowers complete, no extras, $59.50; silent air circulators, $49.50; oscillating fans, 16", $17.95; large exhaust fans, $19.95. You can afford our prices. S. O. S., 1600 Broadway, New York. FOR YOUR PATRONS' COMFORT GET OUR prices on blower fans, simple installation and very auiet in operation. CROWN. 311 West 44th St., New York. BARGAINS RECONDITIONED ARCTIC NU-AIR, Supreme, American Blowers, noiseless drives, hydraulic variable speed pulleys. New air washers. Catalog mailed. SOUTHERN FAN CO., 11 Elliott, Atlanta, Ga. THEATRES WANTED SMALL THEATRE. SMALL TOWN IN EASTERN territory. Give full particulars. No brokers. BOX 725, MOTION PICTURE HERALD. WANTED TO BUY OR LEASE PAYING THEAtre in Maryland. Give full particulars. BOX 728, MOTION PICTURE HERALD. LEASE PAYING THEATRE. WILL IRWIN, 1012 West Monroe, Springfield. 111. SCREEN RE FINISHING SCREENS REFINISHED. WORK EXECUTED IN theatre bv factory experts; white or silver. WILLIAMS SCREEN CO., Akron. O.