Motion Picture Herald (Jul-Aug 1936)

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1936
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1936)
Leaf #:
000337
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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"If motion pictures needed any justification, the Music Hall's current picture provides enough to last for a decade! A vast audience cried and chuckled and found the world a cleaner, happier place than it had seemed an hour before. Warner Bros, can point with pride to the year's most memorable film! Should be missed by no one!" . — New York Sun "Impressively beautiful — a splendid film. Don't miss it. Sure to attract an audience not regularly addicted to the movies — and the regular fan, too!" . . — New York Daily Mirror "Without condition and without reserve we report that on the screen of Radio City Music Hall there is presented one of the most charming, one of the most humanly inspiring photoplays ever produced! Definitely an achievement for everyone connected with its production! An unprecedented achievement, and all due congratulations and thanks are extended to Warner Bros, for their courage and foresight in producing it!" . . . — New York Journal "That noise you heard around the Music Hall yesterday was the sound of motion-picture critics dancing in the street! The occasion was the coming at last of Marc Connelly's heartbreaking masterpiece of American folk drama. The 'divine comedy of the modern theatre'!" — NY. Times "Will doubtless be around for a long time and will be seen and heard by record-breaking audiences!"— Daily News "Greater than the play. Possesses every element of drama, the laughs, the thrills, but more besides. It is inconceivable that even the most unregenerate of us can remain unaffected by it. Laurels for the valiant Warner Bros, who once more demonstrate their courage in elevating the motion picture screen!" —New York American "It remains the beautiful, moving and stirring work that it was upon the stage. The quality of simple magnificence that the drama possessed is never lost, and the whole production is a tribute to the courap^ of Warner Bros.! Th^ ^ magnifies 6 ^ 0 —Herald-Tribun