Motion Picture Herald (Jul-Aug 1936)

Page scan 000343 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1936
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1936)
Leaf #:
000343
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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July 25, 1936 MOTION PICTURE HERALD SIGNED. James Cagney, signed to a Grand National contract and given a cocktail party at the New York Athletic Club forthwith, chats with Vice-President R. W. Atkins (right) and a reporter. DEBUT. Marion Talley, opera star, who will make her screen debut in the Republic musical production, "Follow Your Heart," poses in a studio automobile. VACATION BOUND. Irving Berlin and Mrs. Berlin, the former Ellen Mackay, photographed as they embarked on the Queen Mary for a vacation abroad following completion of music and story for the Twentieth Century-Fox production, "On the Avenue." BEST SELLER. James Hilton, author of the best seller, "The Lost Horizon," in production for Columbia under Frank Capra's direction, pauses in New York en route from Hollywood to England. OPENING DAY. Midway through the first screening of Warners' "The Green Pastures" at the Radio City Music Hall, New York, standees lined the 50th street sidewalk from a boxoffice offering standing room only for sale. Boxoffice receipts for the first four days were reported as $56,000.