Motion Picture Herald (Jul-Aug 1936)

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1936
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1936)
Leaf #:
000400
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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68 MOTION PICTU RE HERALD July 2 5, 19 3 6 WHAT THE PICTURE DID FOR ME Columbia DEVIL'S SQUADRON: Richard Dix, Karen Morley — Good picture. Everyone satisfied. Above average business. Very thrilling in spots. Running time, 80 minutes. Played June 7-8. — Wayne T. Jenkins, Peoples Theatre, Pleasant Hill, Mo. Small town patronage. KING STEPS OUT, THE: Grace Moore, Franchot Tone — Although Grace Moore is not liked here, triis picure was liked. This is the best one she has made. The comedy is good. Played June 4-6. — J. E. Palmer, State Theatre, Presque Isle, Me. Town and country patronage. MR. DEEDS GOES TO TOWN: Gary Cooper, Jean Arthur — Good. Rather slow getting started, but what a finish. Will please 100 per cent in any audience. Running time, 118 minutes. Played June 2425. — Wayne T. Jenkins, Peoples Theatre, Pleasant Hill, Mo. Small town patronage. First National BRIDES ARE LIKE THAT: Ross Alexander, Anita Louise — This is just as clever a little comedy as anyone would want to see. Our folks liked Ross Alexander very much. This held up its end of a double bill. — A. N. Miles, Eminence Theatre, Eminence, Ky. Small town patronage. BULLETS OR BALLOTS: Edward G. Robinson, Joan Blondell — We are sure glad to see Edward G. Robinson back again. He is a real he-man and shows his stuff in "Bullets or Ballots." It pleases if it is another gangster picture. Running time, 81 minutes. Played June 28-29— C. R. Gregg, Liberty Theatre, Caney, Kansas. General patronage. CEILING ZERO: James Cagney, Pat O'BrienOne of the most dramatic pictures we've had on our screen for a long time. Business was off on account of high school commencement, so can't really estimate its drawing power. — A. N. Miles, Eminence Theatre, Eminence, Ky. Small town patronage. IN CALIENTE: Dolores Del Rio, Pat O'Brien, Leo Carrillo — Average show. Average attendance. Leo Carrillo good. Good music. Running time, 84 minutes. Played September 26-27.— H. O. Ekern, Rex Theatre, Thompson Falls, Mont. Small town patronage. SINGING KID, THE: Al Jolson, Beverly Roberts — Just a fair to middling picture. Jolson no draw at the box office. Played June 13.— B. Hollenbeck, Rose Theatre, Sumas, Wash. Small town patronage. SINGING KID, THE: Al Jolson, Edward Everett Horton, Sybil Jason — When will this organization realize that Jolson is fast becoming a has-been? Here is a picture allocated to us in the percentage group and we hardly took in expenses. Many people stayed away when they saw that it was Al Jolson. Running time, 84 minutes. Played June 28-29. — Horn and Morgan, Inc., Star Theatre, Hay Springs, Neb. Small town patronage. GB Pictures IT'S LOVE AGAIN: Jessie Matthews, Robert Young — Jessie Matthews makes Ginger Rogers and Eleanor Powell look like amateurs; she is the only star that can dance, sing and act at the same time. The music was very good, although the story was the same as "Evergreen" and "First A Girl." Played July 5-7— J. E. Palmer, State Theatre, Presque Isle, Me. Town and country patronage. Metro-Goldwyn-Mayer AH, WILDERNESS!: Wallace Beery, Lionel Barrymore — Pretty good show. Drew quite well. Wally Beery better in other shows. Running time, 98 minutes. Played May 2-3.— H. O. Ekern, Rex Theatre, Thompson Falls, Mont. Small town patronage. AH, WILDERNESS!: Lionel Barrymore, Wallace Beery — Very fine acting. Played it during a hot spell to very poor business. Cannot blame the picture altogether.— Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patronage. ANNA KARENINA: Greta Garbo, Fredric March — Good story, and acting pretty good, but Garbo doesn't go well in this town. Let's have more of Fredric March, though. He has some good qualities and he goes here. Running time. 95 minutes. Played February 22-23.— H. O. Ekern, Rex Theatre, Thompson Falls, Mont. Small town patronage. BOHEMIAN GIRL, THE: Laurel and Hardy— If IN this, the exhibitors' own department, the theatremen of the nation serve one another with information on the box office performance of product for their mutual benefit. It is a service of the exhibitor for the exhibitor. Address all communications to— What the Picture Did for Me MOTION PICTURE HERALD Rockefeller Center, New York you haven't played this picture and want something to make the gang laugh be sure and play it, as it sure gets the job done. Running time, 72 minutes. Played June 16-17.— C. R. Gregg, Liberty Theatre, Caney, Kansas. General patronage. BOHEMIAN GIRL, THE: Laurel and HardyGood comedy. Running time, 72 minutes. — P. G. Held, New Strand Theatre, Griswold, Iowa. Neighborhood patronage. BROADWAY MELODY OF 1936: Jack Benny, Eleanor Powell — Very, very good show and way above average crowd. Eleanor Powell is really good. She beats Ruby Keeler by far. So let's have more of her. Running time, 103 minutes. Played March 7, 8.— H. O. Ekern, Rex Theatre, Thompson Falls, Mont. Small town patronage. CHINA SEAS: Jean Harlow, Wallace Beery, Clark Gable — Average show and average attendance. Jean Harlow not up to her average but Wally Beery good. Running time, 89 minutes. Played January 11-12. — H. O. Ekern, Rex Theatre, Thompson Falls. Mont. GARDEN MURDER CASE, THE: Edmund Lowe, Virginia Bruce — Another murder mystery. They're about all the same. Average business. Played June 16. — B. Hollenbeck, Rose Theatre, Sumas, Wash. Small town patronage. MUTINY ON THE BOUNTY: Clark Gable, Franchot Tone, Charles Laughton — Excellent show and excellent attendance. Gable and Tone both good and Laughton excellent. Laughton makes you hate him in the show, but afterwards you realize that he is a superb actor. Good story also. Running time, 133 minutes. Played April 18-19.— H. O. Ekern, Rex Theatre, Thompson Falls, Mont. Small town patronage. MUTINY ON THE BOUNTY: Charles Laughton, Clark Gable, Franchot Tone — Good picture. Acting well done. But running time too long. Played May 1-2. — Elmer Hughes, Elward Theatre, Mesquite, Nev. General patronage. PETTICOAT FEVER: Robert Montgomery, Myrna Loy — Patrons thought it silly. Story weak, . although did above average business. Good drawing title. Running time, 80 minutes. Played June 5-6.— Wayne T. Jenkins, Peoples Theatre, Pleasant Hill, Mo. Small town patronage. PETTICOAT FEVER: Robert Montgomery, Myrna Loy— Silly. Played June 18-19.— J. E. Palmer, State Theatre, Presque Isle, Me. Town and country patronage. ROBIN HOOD OF EL DORADO, THE: Warner Baxter, Ann Loring — A fair picture. Nothing outstanding, but average entertainment. Running time, 86 minutes. Played July 1-2.— M. W. Mattecheck, Lark Theatre, McMinnville, Ore. Local patronage. ROSE MARIE: Nelson Eddy, Jeannette MacDonald— Excellent picture. MacDonald and Eddy's singing wonderful. Recording No. 1. Running time, 112 minutes.— P. G. Held, New Strand Theatre, Griswold, Iowa. Neighborhood patronage. ROSE MARIE: Jeanette MacDonald, Nelson Eddy— Another instance where the trailer not only does not sell the picture; it actually helped kill it. We would have been better off if we had never shown this trailer. Business was very average for three days.— A. N. Miles, Eminence Theatre, Eminence, Ky. Small town patronage. SMALL TOWN GIRL: Janet Gay nor, Robert Taylor—Very good. Played to just average business due to the hot weather. Played June 27. — B. Hollenbeck, Rose Theatre, Sumas, Wash. Small town patronage. SMALL TOWN GIRL: Janet Gaynor, Robert Tayler — Right up our alley. More favorable reports from patrons than on any other picture in five years. Good draw. Wish we had many more like it. Running time, 106 minutes. Played June 21-23.— Wayne T. Jenkins, Peoples Theatre, Pleasant Hill, Mo. Small town patronage. SMALL TOWN GIRL: Janet Gaynor, Robert Taylor— Picture very well liked. Metro's nationwide advertising on this helped business. Played June 7-9. —J. E. Palmer, State Theatre, Presque Isle, Me. Town and country patronage. TALE OF TWO CITIES, A: Ronald Colman, Elizabeth Allan, Blanche Yurka— Superexcellent show except for Elizabeth Allan. She spoiled the whole picture. It's beyond me how she ever got into movies. Ronald Colman excellent. This whole town has read the book, so they turned out well for it. Madame De Farge good. Running time, 126 minutes. Played May 23-24.— H. O. Ekern, Rex Theatre, Thompson Falls, Mont. Small town patronage. THREE GODFATHERS: Chester Morris, Irene Hervey — Too much time to cross the desert and the same story has been put into pictures too many times. Some of the customers came out and said: "I thought they were never going to get through the desert." Running time, 82 minutes. Played July 2-3. — C. R. Gregg, Liberty Theatre, Caney, Kan. General patronage. TOUGH GUY: Jackie Cooper, Joseph Calleia— This drew the poorest Saturday business for 1936. I believe the absence of love interest killed it for us, because Friday night was good and Saturday night was just almost nothing. — A. N. Miles, Eminence Theatre, Eminence, Ky. Small town patronage. UNGUARDED HOUR, THE: Loretta Young, Franchot Tone — I must have had an unguarded hour myself when I dated this for a weekend. Just a punk picture with a swell cast wasted on it. Did no business at all here. Played July 4. — B. Hollenbeck, Rose Theatre, Sumas, Wash. Small town patronage. VOICE OF BUGLE ANN, THE: Lionel Barrymore, Maureen O'Sullivan — Good program picture. Running time, 70 minutes.— P. G. Held, New Strand Theatre, Griswold, Iowa. Neighborhood patronage. WHIPSAW: Myrna Loy, Spencer Tracy— This picture is extremely clever and holds interest to the very end, but Metro's trailers simply don't help to sell the picture. The trailer on this is very poor. — A. N. Miles, Eminence Theatre, Eminence, Ky. Small town patronage. WIFE VS. SECRETARY: Dark Gable, Myrna Loy, Jean Harlow — Swell story and wonderfully acted. These two girls certainly are the tops in anything they attempt. Gable is always good, but seems like there are quite a few people who do not like him. Nevertheless, they come! Running time, 89 minutes. Played July 5-6. — Horn and Morgan, Inc., Star Theatre, Hay Springs, Neb. Small town patronage. WIFE VS. SECRETARY: Clark Gable, Jean Harlow, Myrna Loy — Started off to good Sunday business, average for Monday and dwindled to very poor on Tuesday. Even with three outstanding stars, folks still want a good meaty story. — A. N. Miles, Eminence Theatre, Eminence, Ky. Small town patronage. Paramount F MAN: Jack Haley, Adrienne Marden — A very silly offering that is so goofy even the socalled hicks (if there are any) simply won't take this; they get up and leave the theatre like it was on fire. — W. H. Brenner, Cozy Theatre, Winchester, Ind. General patronage. FORGOTTEN FACES: Herbert Marshall, Gertrude Michael — A good cast turn in swell and convincing performances, but the picture is so somber and heavy in tone that it is limited in appeal. We starved to death with it. Played July 7-9. — G. E. Lancaster, Jefferson Theatre, Huntington, Ind. General patronage. KLONDIKE ANNIE: Mae West, Victor McLaglen — Just a fair draw. Seemed to please, but rather disappointing to the West fans. Mae West done in this town. Running time, 80 minutes. Played June 3-4.— Wayne T. Jenkins, Peoples Theatre, Pleasant Hill, Mo. Small town patronage. PALM SPRINGS: Frances Langford. Smith Ballew — It is hard to believe that this is a Walter Wanger production, for it is so slow moving and has a shopworn plot that fairly squeaks with triteness! On the credit side let it be said that Miss Langford sings