Motion Picture Herald (Jul-Aug 1936)

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1936
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1936)
Leaf #:
000404
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

72 MOTION PICTURE HERALD July 2 5, 19 3 6 COLLEEN: Ruby Keeler, Joan Blondell, Jack Oakie, Dick Powell— This has plenty of star names and by rights should have been a good drawing card, but for some reason or other it seems to miss fire. Average' business here. Played June 20.— B. Hollenbeck, Rose Theatre, Sumas, Wash. Small town patronage. • COLLEEN: Dick Powell, Ruby Keeler, Jack Oakie, Joan Blondell — A 50-50 proposition. Did not draw and story was very poor. Running time, 89 minutes. Played June 28-30. — M. W. Mattecheck, Lark Theatre, McMinnville, Ore. Local patronage. COLLEEN: Ruby Keeler, Joan Blondell, Jack Oakie, Dick Powell — Tiresome. No story to speak of and not a humable tune in it. It was a shame to waste this good cast in such a very poor picture. We didn't gross film rental. — A. N. Miles. Eminence Theatre, Eminence, Ky. Small town patronage. SONS O' GUNS: Joe E. Brown, Joan Blondell— Another Joe E. Brown picture that gave great satisfaction. Running time, 79 minutes. Played June 1920.— C. R. Gregg, Liberty Theatre, Caney, Kan. General patronage. Short Features Columbia DR. BLUEBIRD: Color Rhapsodies— We repeated this with a Shirley Temple picture after playing it last winter with another picture. It is certainly one of the best color cartoons produced this year, in our estimation. Running time, eight minutes. — A. N. Miles, Eminence Theatre, Eminence, Ky. Small town patronage. STAR GAZING: Radio Rogues — An especially good two-reeler that I sent my personal thanks to our Columbia booker for. I wrote asking him to pick out a good comedy for a special date and he sent this, which suited my folks to a "T." Running time, two reels. — A. N. Miles, Eminence Theatre, Eminence, Ky. Small town patronage. Educational BIRD LAND: Paul Terry -Toons— The birds and the worms contrive to make this average entertainment. Running time, six minutes. — A. N. Miles, Eminence Theatre, Eminence, Ky. Small town patronage. COLLEGE CAPERS: Song and Comedy Hits— Very FAR-AWAY SCREENS ARE OVER-NIGHT CLOSE-UPS when you ship by AIR EXPRESS 2,500 Miles Overnight! Show today's releases on tomorrow's screens — in many localities on today's screens — by super-swift, nation-wide Air Express. • Air Express puts the continent under your (numb: 215 U. S. and Canadian cities reached overnight directly. 32 Latin American countries. Other points at your command through swift hook-in with 23,000 Railway Express offices. sfc Night and day service, free pick-up and delivery, $50 insurance on each shipment also without extra charge. sfs Shipments go prepaid, collect or C.O.D. Prompt remittances. 5fe One wavbill, one organization, one responsibility. , Air Express is made to your specifications, and equally useful for equipment forwarding. • Eor service or information telephone the nearest Railway Express office. RIR EXPRESS DIVISION Railway Express Agency good singing reel. Running time, nine minutes. — P. G. Held, New Strand Theatre, Griswold, Iowa. Neighborhood patronage. SORORITY BLUES: Song and Comedy Hits— Very interesting "girlie" subject. Maybe that's why we liked it. Anyway, it had youth and lots of pep and believe it thoroughly satisfied. — Horn and Morgan, Inc., Star Theatre, Hay Springs, Neb. Small town patronage. Metro-Goldwyn-Mayer PIRATE PARTY ON CATALINA ISLE: Musical Revue — These are beautiful subjects and seeing a multitude of prominent stars might be a little help, but we cannot see where the big increase in price is justified. Running time, 20 minutes. — Horn and Morgan, Inc., Star Theatre, Hay Springs, Neb. Small town patronage. WATER SPORTS: MGM Sports Parade— Pretty good. Running time, nine minutes. — P. G. Held, New Strand Theatre, Griswold, Iowa. Neighborhood patronage. BILLBOARD FROLICS: Merrie Melodies— One of the better color cartoons. Running time, 10 minutes. — A. N. Miles, Eminence Theatre, Eminence, Ky. Small town patronage. BLACK NETWORK, THE: Nina Mae McKinney, Nicholas Bros. — Good. Has a finish that will get lots of laughs. Running time, 20 minutes. — Wayne T. Jenkins, Peoples Theatre, Pleasant Hill, Mo. Small town patronage. LITTLE JACK LITTLE AND ORCHESTRA: Melody Masters Series — The best in the series. Running time, 10 minutes. — Wayne T. Jenkins, Peoples Theatre, Pleasant Hill, Mo. Small town patronage. MISS GLORY: Merrie Melodies— Not very good. Running time, seven minutes. — A. N. Miles, Eminence Theatre, Eminence, Ky. Small town patronage. RAMON RAMOS AND ORCHESTRA: Melody Masters Series — Poor. Worst one of the Melody Masters Series. Running time, 10 minutes. — Wayne T. Jenkins, Peoples Theatre, Pleasant Hill, Mo. Small town patronage. RED NICHOLS AND ORCHESTRA: Melody Masters Series — Good. Moves right along and that's what you need in a band reel. They can lefeve out the dragging singing for me. Running time, 10 minutes. — Wayne T. Jenkins, Peoples Theatre, Pleasant Hill, Mo. Small town patronage. RHYTHMITIS: Hal LeRoy, Toby Wing— Just fair. Running time, 20 minutes. — Wayne T. Jenkins, Peoples Theatre, Pleasant Hill, Mo. Small town patronage. STARS CAN'T BE WRONG: Carolyn Marsh, Harris Twins — Just fair. Running time, 20 minutes. — Wayne T. Jenkins, Peoples Theatre, Pleasant Hill, Mo. Small town patronage. WILD WINGS: Pepper Pot Series— This one-reel study of wild birds might have been good if we could have understood what the narrator was saying. Running time, one reel. — A. N. Miles, Eminence Theatre, Eminence, Ky. Small town patronage. Paramount LUCKY STARLETS: Headliner Series— Intimate shots of how the young stars of Hollywood live and learn along with their work are very interesting to the movie public. — Horn and Morgan, Inc., Star Theatre, Hay Springs, Neb. Small town patronage. POPEYE THE SAILOR SERIES: Believe these subjects , are as popular as any single reel we run, but cannot see where there is any added value in their drawing power. Never hear of anyone coming to see this subject in particular. — Horn and Morgan, Inc., Star Theatre, Hay Springs, Neb. Small town patronage. RKO Radio FOOLISH HEARTS: Radio Musical ComediesPoor. Nothing to this. Running time, 18 minutes. — P. G. Held, New Strand Theatre, Griswold, Iowa. Neighborhood patronage. MAJOR BOWES' AMATEUR PARADE, No. 3— About the last third of this is devoted to a minstrel show that is very, very good. Running time, 18 minutes.— A. N. Miles, Eminence Theatre, Eminence, Ky. Small town patronage. Vitaphone BIG TIME VAUDEVILLE SERIES: All good. Add spice to any program. We run them every Sunday we can get them. People ask for them. Running time, 10 minutes. — Wayne T. Jenkins, Peoples Theatre, Pleasant Hill, Mo. Small town patronage. Mealey Joins Atlantic Joseph Mealey has been appointed branch manager of Atlantic Film Exchange at San Francisco. Brazilian Develops Stereoscopic Device Dr. Sebastiao Comparato of Sao Paulo, Brazil, has perfected equipment for stereoscopic projection of motion pictures, according to a report from United States Trade Commissioner J. Winsor Ives at Rio de Janeiro. The first public exhibition of the apparatus is scheduled for an early date in Rio de Janeiro. The third dimension effect is said to be accomplished through use of a special screen built of copper sheeting mounted on a steel frame. The surface is first coated with a layer of gelatine, then a layer of absorbent fibrous material treated with silver salts is applied. Dr. Comparato explained that the variance in depth of absorption of light rays by the screen gives the effect of depth in the projected image. No modification is said to be required in either the film or the projector. "World Standard" Picture Released In Australia The first Australian-made motion picture which included an American star in the cast has been released in Sydney, according to a report to the United States Department of Commerce from its office in that city. The production, entitled "Thoroughbred," was made by Cinesound Productions, Ltd., in its Sydney studio at a reported cost of $140,000. It is described by the producer as "Australia's first world standard production" and it is understood that efforts will be made to have it exhibited in the United States and throughout the United Kingdom. Eastman Kodak Has Newspaper Projector Eastman Kodak Company soon will begin delivery of a film projector claimed to be capable of converting libraries of newspaper files into film collections. The process provides for the photographing of each page of a daily paper on 35 millimeter film. It then can be projected on a small screen. The cans for storage measure by 3^4 by V/2 inches. Each container will hold about 850 pages of newspapers on 100 feet of film. The film is of the safety type. Publicity Director Named Herman G. Weinberg, former managing director of the Little Theatre, Baltimore, has been appointed director of publicity of French Motion Picture Corporation. Quintuplets to Appear Again Jean Hersholt and the supporting cast of "The Country Doctor" will be assigned roles in "Reunion," Twentieth CenturyFox's second feature with the Dionne quintuplets. Ukranian Picture Planned "Natalka Poltavka," a Ukranian film, is to be produced in New York by the newly formed Avramenko Film. Studios, headed by Vasile Avramenko and under the supervision of Michaele J. Gann. Fox Signs Leah Ray Leah Ray, featured singer with a dance orchestra, has been signed by Twentieth Century-Fox and will begin work at the studio next month.