Motion Picture Herald (Jul-Aug 1936)

At the front end of each wall, on each side, is a pocket in which are eight huge sliding doors, each fully 3 inches thick, about 25 feet high (to the ceiling) by 5 feet wide. These doors, placed side by side in the pocket, form a thickness, of something like 2 feet, yet they may be pulled out and, by a most ingenious track arrangement overhead (concealed except for slots) be finally arranged in a perfectly straight line, thus wholly separating the space (perhaps 60x25 feet) from the auditorium. On Sundays these doors are extended, huge steel curtains at the opposite end are raised, in back of which is a Roman Catholic pulpit on one side, and a regulation protestant pulpit on the other, and thus two complete churches, wholly separated, from the theatre, can be quickly effected. A signal was given and some 2,000 men filed in, and took their seats. At no time were more than two guards present and they bore no arms, not even a club. The inmates police themselves. All wore gray pants and most of them wore white shirts. The assemblage certainly showed appreciation of the show put on by Mr. Brewer and his assistant, Mr. B. Marsden. REMEMBERING THOSE WHO HAVE HELPED during the twentyseven years that I have been writing on projection, in the old Moving Picture World and in Motion Picture Herald and Better Theatres, I have tried very hard to render service to the motion picture industry, particularly to exhibitors, theatre managers and projectionists. To what extent success has crowned my efforts, I must leave to my readers to decide. Alone and unaided, however, I could not have accomplished very much. First I had the loyal backing of James Chalmers, owner of the Moving Picture World, until he met the Grim Reaper many years ago. After his demise, his successor, John Chalmers, and John Wiley, general manager of the W orld, stood firmly behind me in what was in those days a very real fight for the improvement and recognition of projection as an important part of motion picture processes. Then the Quigley Publishing Company absorbed the Moving Picture W orld and me with it, since which time I have been able to carry forward my work effectively, and perhaps in a better way. In this connection I must name my coworker, Mr. George Schutz, editor of Better Th eatres, who often has been called upon to, and has exercised, much patience in dealing with your 'umble servant, who (no one knows better than myself) is not always easy to get along with. But we always "made the grade," adjusting our not infrequent differences. In addition to the two companies and the individuals named I have received much valuable aid from Herbert Griffin, who recently was named vice-president of the International Projector Corporation. Not only has "Herb" been always ready to help, but P. A. McGuire, advertising manager ASHCRAFT SUPREX TRADE MARK REG. U. S. PAT. OFF THE STANDARD OF PROJECTION EXCELLENCE THE WORLD OVER The thousands of purchasers of ASHCRAFT lamps, during the past 14 years will attest to the fact that ASHCRAFT projection lamps have given satisfaction beyond all expectations. ASHCRAFT is known as the most progressive manufacturer of projection lamps. The majority of radical improvements in light output and dependability have originated from our factory. ASHCRAFT service is unexcelled— Every customer must be satisfied. The unquestioned reputation of our products is sufficient reason why a complete installation of ASHCRAFT SUPREX arcs and ASHCRAFT copper-oxide rectifier should be made in your theatre. INSIST ON THE BEST — BUY ASHCRAFT C. S. ASHCRAFT MANUFACTURING CORP. 47-31 Thirty-fifth Street, Long Island City, NEW YORK "MAGIC WEATHER" AIR CONDITIONING — FANS — AIRWASHEES — COOLING EQUIPMENT "LARGEN SOUND SYSTEMS" with acoustic compensated amplifiers, — the gyroscopic filter, — mono-tone "copper oxide" rectified "d.c." exciter light supply, — and performance that cannot be duplicated. THE BALLANTINE COMPANY MANUFACTURERS and WHOLESALERS 219 North 16th Street Omaha. Nebraska i DEAF INCREASE "B O" 10% (Of course, we mean Box OJJice) Attracting deafened to your talkies increases potentialaudience 10% ! Install Acousticon Theatrephones. Leading sysi tem. Nationally advertised. J Endorsed by key showmen. Write for full details, and exploitation data. Dictograph Products Co., Inc. 580 Fifth Ave., New York ^ACOUSTICON Keep Your Accounts Easily and Accurately in this Modern Way THEATRE ACCOUNTING by WILLIAM F. MORRIS $3.00 enough for a full year's bookkeeping. A system devised expressly for keeping a correct tabulation of each day's receipts and expenses. Used by thousands of theatres. Guard against losses through errors, avoid income tax troubles — order this ledger today. QUIGLEY BOOKSHOP ROCKEFELLER CENTER NEW YORK THERE IS NO SUBSTITUTE FOR QUALILTY PROJECTION perf^tTdn Reg. Patent Office U. S. A. RHEOSTATS Used by leading theatre circuits throughout the world. FACTORY HOFFMAN-SOON S E. & E. CORPORATION 387 FIRST AVENUE NEW YORK, N. Y. July 25, 1936 35