Motion Picture Herald (Jul-Aug 1936)

Page scan 000472 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1936
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1936)
Leaf #:
000472
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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BETTER THEATRES CATALOG BUREAU Detailed information concerning products listed will be sent to any theatre owner, manager, architect or projectionist. Fill in coupon below and mail. Readers will find many of the products listed are advertised in this issue. A Fire extinguishers R Acoustic materials Flashers, electric sign Rectifiers Air filters Flood lighting Reflectors, projection arc Air conditioning, complete Floor surfacing material Ketlector shields Air washers Fountains Regulators, maxda Amplifiers rnmAt Mnhu <4icnlau rrarnyj, iwDuy ui>piay Amplifier tubes S Rewinders, film Architectural materials (specify purpose for which Grilles, ventilating Rheostats material is wanted) H s Automatic curtain control Heating systems Safes, office D Horns Screens L Screen masks and modifiers Batteries, storage Ladders, safety Screen resurfacing service c Lamps, incandescent Seat covers Carbom projection Signs, directional Carpets Lamps, projection arc Signs, theatre name Carpet cushion Lenses Shutters, projection port Chairs, theatre Lighting, emergency Soundheads Change makers Lighting, decorative Speakers Changeable letters Lifts— organ, orchestra Splicers, film Changeovers M Marquees Mats and runners Microphones Stage lighting equipment Color hoods Stage rigging Cutout machines D Stereopticons Switchboards Dimmers Motor-generators T Disinfectants Motors (specify purpose) Tickets E Music stands Ticket booths Effect machines O Ticket issuing machines Electric signal and control Organs Transformers devises P U Uniforms Emergency lighting plants Exciter lamps Paints, lacquers, etc. Perfumers F Photo-electric cells V Fans, ventilating Portable projectors Vacuum cleaners Rim rewinders Portable sound equipment Ventilating systems Film splicing devices Projectors, motion picture Ventilation control Fire Prevention Devices, (specify kind) instruments projector Public address systems Vending machines "BETTER THEATRES" DIVISION, Motion Picture Herald, «-®-3S] Rockefeller Center, New York Gentlemen: I should like to receive reliable information on the following items: (Refer to items by name, as listed above) I 7 2 : 8 3 9 4 10 5 II 6 12 Remarks (or any items not listed above): Name Theatre City. State.... Seating Capacity Index to ADVERTISERS A Adler Sign Letter Co 34 Air Beam Circulator Co 24 Artkraft Sign Co., The 39 Ashcraft Manufacturing Corp., C. S. 35 B Baldor Electric Co 30 Ballantyne Co., The 35 Brenkert Light Projection Co 31 G Century Electric Co 23 Clancy, Inc., J. R 22 Corkanstele 40 D Dictograph Products Co., Inc 35 E Easy Method Ledger System 24 Electric-Air, Inc 37 Everbrite Electric Signs, Inc 40 G Garver Electric Co 30 General Electric Co 3 General Seating Co 24 GoldE Manufacturing Co 32 H Hall & Connolly, Inc 26 Hertner Electric Co., The 33 Hoffmann-Soons E. & E. Corp 35 I Ideal Seating Co 21 Independent Theatre Supply Dealers Assn., Inc 31 International Projector Corp. Third Cover International Seat Corp 23 J Jackson & Co., Inc., O. W 39 K Kneisley Electric Co 33 L Lavezzi Machine Works 37 Mc McAuley Manufacturing Co., J. E.. 29 N National Carbon Co., Inc.. .Second Cover P Pantasote Co., Inc., The 24 Progressive Reeltone Co 34 Projection Optics Co., Inc 32 R RCA Manufacturing Co., Inc. Fourth Cover Royal Metal Manufacturing Co 41 S S. O. S. Corp 40 Strong Electric Corp., The 33 T Taylor Manufacturing Co 26 Trimm Radio Manufacturing Co. ... 37 w Weber Machine Corp 30 W olverine Blower W orks 22 Wright-DeCoster, Inc 34 42 Better Theatres