Motion Picture Herald (Jul-Aug 1936)

88 MOTION PICTURE H ERALD August I , 1936 THEY WIN IN JUNE Again France shares honors with the U. S. in the Quigley Awards with the winning of the June Silver plaque by Elias Lapinere (right), Metro Goldwyn Mayer publicist, for his excellent campaign on "Night at the Opera" at the Olympia, Paris. The June Bronze was voted to Del Padgett (left), Capitol, Clearwater, Ph., for his fine entry on "Show Boat". Both winners are first timers in the competitions. Ties "Sudden Death " To Safety Campaign With the inauguration of a statewide Safety Month drive, Manager Harry Botwick, State, Portland, Me., chose that time to date in "And Sudden Death" and through the booking tied in to a raft of publicity on the civic campaign, getting a strong sendoff through the direct cooperation of Governor Brann's office. Week ahead, Botwick arranged previews for the local city council, police chief, newspaper and radio heads, oil company, insurance and auto association executives, heads of women's organizations. After the showings, discussions were held with these groups to utilize the picture to help the safety drive, M & P theatres in other spots in the state cooperating as follows : Park, Rockland ; Opera House, Bangor, and the Haines, in Waterville. In the four cities oil companies distributed co-op heralds and used one-sheets at filling stations, insurance companies mailed litera Botwkk's Safety Parade Stunt ture containing picture copy to all accounts, transportation company personnel was advised of the picture date. Boy Scouts, auto associations, public libraries, garages, also aided. Police departments were helpful, squad cars carrying tire covers and special signs placed on all traffic posts, sandwich boards planted throughout the city. Featured was a Safety Parade (see photo) led by police chief and among the units was a number of wrecked cars suitably bannered. Radio stations gave 15-minute programs with leading citizens speaking in favor of the drive and the picture, billboard companies contributed special 24-sheet boards and merchants carried the special News Flash posters in windows. Newspaper cooperation was vigorous and much publicity was obtained by a special screening arranged by Botwick of the picture at the recent NEA Convention held at nearby Poland Springs. Picture was introduced by Secretary of State Lewis O. Barrow, who also served as the chairman of the State Safety drive. "Have You Contributed Lately}" DeLuxe Pressbook Created On "Mary of Scotland" Enclosed in a box the cover of which is superimposed with scenes from the picture, the press book on RKO Radio's "Mary of Scotland" put out by S. Barret McCormick and his staff impresses as a very smart job of work. Book is 15 inches by 12 with black and white scene cut occupying most of cover. Exploitation promotions are various, including such tieins as publicizing of plaid woolen fabrics through Associated Wool Industries, style promotions through Modern Merchandising Bureau with the Velveteen Association and other fashion leaders on the Walter Plunkett gown, hat and accessory designs. Quigley Awards Information ♦ . . A QUIGLEY AWARD to be known as a "Quigley Silver" will be presented each month during 1936 for the campaign selected as best by the Judges from all those submitted to Managers' Round Table Club on single pictures played during that month. . . . V A QUIGLEY AWARD to be known as a "Quigley Bronze" will be presented each month during 1936 for the campaign selected as second best by the Judges from all those submitted to Managers' Round Table Club on single pictures played during that month. . . . V QUIGLEY GRAND AWARDS will be presented, these to be selected from among the entries that have been awarded plaques during 1936. V QUIGLEY FIRST MENTIONS and HONORABLE MENTIONS will be presented each month during 1936 for meritorious campaigns which are not awarded the Silver or Bronze Plaques. . . . V THEATREMEN EVERYWHERE in tho world are eligible for the Plaques, the First and Honorable Mentions. Campaigns may be entered on domestic or foreign product from major or independent producers. Entries from foreign countries will be accepted for consideration during the month they are received. . . . V VISUAL EVIDENCE, such as tear sheets, heralds, photos, etc., must accompany all entries. . . . V EQUAL CONSIDERATION will be given every entry. Theatremen with small budgets will receive the same break. It's "what you do, not what you spend." . . . V ENTRIES should be forwarded as soon after completion as possible. They may be mailed after the last day of the month on pictures that have played during that month. This includes dates played on the last days of any month and first days of following. Monthly deadlines will be announced sufficiently in advance. V V V ENTRIES should be mailed to: Quigley Awards Committee Motion Picture Herald Rockefeller Center New York