Motion Picture Herald (Jul-Aug 1936)

August I, 1936 MANAGERS' ROUND TABLE 93 Petch Utilizes Old Photos Of Quins for Lobby Display Accompanying photo shows attractive "Country Doctor" lobby display used by Ernie Petch, Strand, Brandon, Canada, constructed on beaver board from a collection of photos of the Quins which Ernie has been saving over a period of months. In addition, for his street bally he used a little bannered buggy drawn by Shetland ponies and kids were given rides. Book stores cooperated by featuring window displays of all books, corresponding films on which were to play at the Strand. In exchange for this, Ernie planted glass case in lobby with copies of "The Country Doctor" and sign that copies were available at the cooperating stores. "Have You Contributed Lately}" Lyric Contest Staged By Egberts for "Frisco" A. Egberts, press agent for Loew's Theatres in Jersey City for the "San Francisco" date at Loew's Jersey City tied up the Hudson Dispatch for a contest offering prizes to those submitting best lyrics for "Would You" sung by Jeannette MacDonald in the picture. Stories were run in paper stressing that the words must be romantic and winning lyrics appeared daily. "Have You Contributed Lately}" Goldin Asks Patrons To Choose Pictures To publicize the reissue of pictures to be shown at the Star Theatre, Hong Kong, China, Constantin Goldin ran a series of stories in paper listing various films and inviting readers to pick their favorites. With each list run, a brief resume and cast was given. "Have You Contributed Lately}" Newspapers Cover "Parole" Preview for Police Heads Baltimore civic leaders gave "Parole" an official sendoff at the Keith Theatre when J. L. Schanberger held a premiere for police officials, lawyers, doctors, members of the local crime prevention bureaus, et al. Screening brought letters of endorsement from prominent people and police department gave its wholehearted support. Accompanying photo shows display promoted from police, including safe-blowing equipment, tear gas bombs, tommy guns, crime photos, etc., etc. "Have You Contributed Lately}" Allan Jones Sponsors "Show Boat" Contest Hopping aboard the extra publicity they could garner on the fact that Allan Jones, male star of "Show Boat," was a Syracuse University graduate, City Manager Gus Lampe and Manager Jay Golden at Schine's Keith Theatre in Syracuse contacted the Syracuse Herald, which sponsored a contest seeking typical success stories for which a $10 prize was awarded and tickets to runners-up. Permission was secured from Universal to shoot a wire to the paper signed by Allan Jones making the cash offer. Tieup was arranged with 25 leading grocery stores, each of which displayed a large jar of coffee, tickets went to those guessing correct amount. Each store carried stills and picture copy. Store also cooperated with Cocks' Dempsey "Idol" Display j * . .... •• Ju» DKXlte QUnTUPLCTJ WuaT " 'obGOunm doctor' s-at Vetch's "Country Doctor" Photos Schanberger' s "Parole" Police Tieup Lampe-Golden "Show Boat" Lobby lobby display (see photo) and offer of cut of Maxwell House coffee and sandwich at their store. 16 mm. trailer on "Show Boat" was shown in department store window. Later in week same display was moved to five and ten, bookmarks were distributed at libraries and parade of bannered bikes and cars covered streets. Various Stunts Highlight Caldwell's "Flags" Date New fleet of autos with mounted 24 sheets paraded the streets of Toledo for Wally Caldwell's "Under Two Flags" date at Loew's Valentine Theatre, imprinted paper napkins were distributed by leading restaurants and sashes worn by entire staff week ahead. Newspapers carried long and enthusiastic review comparing Colbert's version with that of Priscilla Dean's in the silent picture. Atmospheric compo front entirely covered front of theatre, tieup with radio netted a 15-minute broadcast and cards were tacked to electric light and trolley poles throughout city. "Have You Contributed Lately}" Schools Aid Douglas On "Pasteur" Plug Highlight in Douglas George's "Pasteur" campaign at the Parker Theatre, in Darby, Pa., was cooperation of schools from five different towns in his area. Teachers distributed heralds to pupils and each child purchasing a ticket was permitted to have the afternoon off. Sales manager of local medical and chemist laboratories addressed high school on "Pasteur" and what he meant to modern medical science, and heralds carrying Doug's personal endorsement were distributed, ad on reverse side paying cost. "Have You Contributed Lately}" Phelps' "Flags" Bally For his street bally on "Under Two Flags," J. Phelps, Loew's Vendome, Nashville, Tenn., had boy and girl dressed in foreign legion costumes covering streets week ahead. Lobby was attractively dressed with French and British flags, front converted into a French fort and distributed imprinted blotters to hotels, banks and schools. "Have You Contributed Lately}" Pay as You Leave Show For "Fauntleroy" Premiere Three weeks ahead of his "Fauntleroy" showing, Ed Dunn, Strand Theatre, Waterloo, Iowa, advertised that he would have a special midnight preview of the picture announcing also that patrons would pay as they left the theatre and those who didn't feel that they had gotten their money's worth were free to leave without paying. Stunt broke in papers with stories. Through tieup with local dairy imprinted bottle caps were put on milk bottles, dairy distributing heralds offering a free admission to each kid presenting 40 caps. Window tieups were effected in several department stores, permission was granted to place jumbo cards on street trash cans and chain drug store plugged a "Fauntleroy" sundae. "Have You Contributed Lately}" Cocks' Dempsey Display A week ahead of the opening of his Jack Dempsey short, "The Idols of Millions," Harvey Cocks, Strand Theatre, Akron, Ohio, rigged up a display board as per accompanying photo. K. O. Christner, ex-pug and local resident, was promoted for old gloves from his collection and these properly captioned were included in the eye-attracting display.