Motion Picture Herald (Jul-Aug 1936)

Page scan 000580 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1936
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1936)
Leaf #:
000580
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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106 MOTION PICTURE HERALD August I, 1936 < I AWII ILI ADVERTISING the great national medium for showmen Ten cents per word, money-order or check with copy. Count initials, box number and address. Minimum insertion, $1. Four insertions for the price of three. Contract rates on application. No borders or cuts. Forms close Mondays at 5 P.M. Publisher reserves the right to reject any copy. Film and trailer service advertising not accepted. Classified advertising not subject to agency commission. Address correspondence, copy and checks to MOTION PICTURE HERALD, Classified Dept., Rockefeller Center, New York City NEW EQUIPMENT RAINBOW MIST SPRAY NOZZLES, WATER broken to the finest misty spray possible, Foolproof. Special offer. New territory. PETERSON FREEZEM SALES CO., 2620 Charlotte St., Kansas City, Mo. ENJOY EXHIBITORS ENCYCLOPEDIA— OUR big new catalog — beware of fly-by-night sharpers — no more shopping around — everything you need now from one source. World's largest theatre supply mail order house. S. O. S., 1600 Broadway, New York. DOCKS ORDER NOW! RICHARDSON'S NEW BLUE Book of Projection — 6th edition complete in one volume. 714 pages, 153 illustrations. Full text on projection and sound combined with trouble-shooter, $5.25 postpaid. QUIGLEY BOOKSHOP, Rockefeller Center, New York. THEATRE ACCOUNTING BY WILLIAM F. Morris, is still the best bookkeeping system for theatres. It not only guides you in making the proper entries, but provides sufficient blank pages for a complete record of your operations for each day of the year. Notable for its simplicity. Order now— $3 postage prepaid. QUIGLEY BOOKSHOP, Rockefeller Center, New York. PREDDEY THEATRE RECORD LEDGER, A NEAT, concise, well bound simple, complete year's record of every detail, carefully classified. Expense and receipts at a glance. $2. 188 Golden Gate, San Francisco. HAVE YOU READ THIS ONE— SLOANE'S famous "Motion Picture Projection," 303 pages, fully illustrated, handsomely red Morocco bound, textbook of New York Institute of Photography. Originally $7.50, special 98c. Ask for our prices, Camerons, etc. S. O. S., 1600 Broadway, New York. TRAINING SCUCCL THEATRE EMPLOYEES; ADVANCE TO BETter theatre positions. Free booklet shows you how. THEATRE INSTITUTE, 315 Washington St., Elmira, N. Y. CAPITAL WANTED WANTED— VERY MUCH! YOUNG MAN, WITH well established small town theatre, doing good business, wishes to borrow $2000 to $3000 from private party, for immediate remodeling. Can repay $100 month plus 6%. Details to anyone interested. BOX 734, MOTION PICTURE HERALD. SOUND EQUIPMENT "GOOD AS LARGER TOWNS" WRITES ELITE Theatre, Wainwright, Alberta. Cinemaphone sound working wonderfully. Free trial. S. O. S., 1600 Broadway, New York. GENERAL EQUIPMENT NEW AND RECONDITIONED PROJECTORS, reflector lamps, rectifiers, lenses, sound equipment, screens, chairs, mazdas, portables and accessories. Bargain bulletin free. MONARCH THEATRE SUPPLY CO., Memphis, Tenn. EVERYTHING REQUIRED FOR THEATRES, largest and oldest dealers on coast. Big complete stock, lowest prices. Lamps, sound, projectors, rectifiers, chairs, lenses, generators. Get bulletin. PREDDEY, 188 Golden Gate, San Francisco. DOG DAYS ARE HAPPY DAYS — LOOK HERE — chair slip covers, 39c; soldering irons, $1.95; hand sprayers, quart, $1.59; carpet sweepers, $4.95; paper towels, case, $3.95; wall bracket fixture, $4.95. Order from our catalog. S. O. S., 1600 Broadway, New York. WANTED TG DUr READY CASH WAITING FOR ANY NUMBER Powers, Simplex projectors, mechanisms, lenses, generators, reflector arc lamps, rectifiers, mazdas, chairs, portables, sound outfits, and complete theatre equipment. BOX 717, MOTION PICTURE HERALD. WILL BUY SIMPLEX HEADS OR PROJECTORS, incomplete, worn or otherwise. Cash. PREDDEY, 188 Golden Gate, San Francisco. HIGHEST PRICES FOR RCA SOUND, Simplex, Powers, Motiograph, arc lamps, rectifiers, lenses, portables, stocks liquidated. Strictly confidential. BOX 735, MOTION PICTURE HERALD. AIP CONDITIONING AIR CONDITIONING CHARTS THAT REPREsent standard practice in air conditioning for motion picture theatres. Practical advice on how to attain the best atmospheric conditions for your house winter and summer. Devised to be put on the wall for constant reference. Available until the supply is exhausted at 25c each, payment direct. BETTER THEATRES, Rockefeller Center, New York. USED EQUIPMENT WILL SACRIFICE: PEERLESS LAMPS, ROTH generators, rectifiers, Simplex projectors. PENN THEATRE EQUIPMENT COMPANY, 309 North Thirteenth St., Philadelphia, Pa. UNUSUAL BARGAINS IN USED OPERA chairs, sound equipment, motion picture machines, screens, spotlights, stereopticons, etc. Projection machines repaired. Catalogue H free. MOVIE SUPPLY COMPANY, Ltd.. 844 So. Wabash Ave., Chicago. RECONDITIONED EQUIPMENT AT BARGAIN prices — (pair) Simplex projectors $325; Morelite Deluxe lamp with automatic arc control and 15 ampere rectifier $190; (pair) Strong lamps $175; Peerless lamp $175. Special buy on new 15 ampere rectifiers with bulbs $80 (pair) ; 18 ampere generator $75. CROWN, 311 West 44th St., New York. LARGE QUANTITY HEYWOOD WAKEFIELD chairs. Like new. Reasonable. BOX 730, MOTION PICTURE HERALD. YOUR OPPORTUNITY TO BUY CHAIRS. Warehouse chuck full of veneer back, panel back and fully upholstered chairs. Special on spring cushions newly covered $1 each. Don't delay. ALLIED SEATING CO., 358 W. 44th St., New York City. VENTILATING EQUIPMENT BARGAINS RECONDITIONED ARCTIC NU-AIR, Supreme, American Blowers, noiseless drives, hydraulic variable speed pulleys. New air washers. Catalog mailed. SOUTHERN FAN CO., 11 Elliott, Atlanta, Ga. PERK UP PERSPIRING PATRONS WITH S. O. S., blowers for small theatres, complete, no extras, $59.50. Silent air circulators, $49.50; oscillating fans, 16", $17.95; large exhaust fans, $19.95. S. O. S., 1600 Broadway, New York. TUEATPES WANTED SMALL THEATRE, SMALL TOWN IN EASTERN territory. Give full particulars. No brokers. BOX 725, MOTION PICTURE HERALD. LEASE PAYING THEATRE. WILL IRWIN, 1012 West Monroe, Springfield. 111.