Motion Picture Herald (Jul-Aug 1936)

Page scan 000627 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1936
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1936)
Leaf #:
000627
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

August 8, 1936 MOTION PICTURE HERALD 45 EARLY LIFTING OF RESTRICTIONS ON FILM IMPORTS SEEN IN ITALY Four-Fifths of Italian Film Imports Are American Made At the end of 193 5/36 season the Italian film market, as shown in the table below, is still composed by four-fifths of American films. 1934/35 1 935/36 III* r~ ยป Italian roreign Italian Foreign PITTALUGA 12 35 12 22 ARTISTI ASSOCIATI 2 13 4 10 UNIVERSAL (I.C.I.) 3 10 9 TIRRENIA 1 5 2 FOX 27 14 PARAMOUNT 24 23 WARNER BROS 21 16 EJA 21 4 18 COLOSSEUM 7 1 5 MANDER 1 8 S. A. L 3 METRO . . 35 i 30 FILM IMPERO 1 16 S. A. GRANDI FILMS 5 3 4 CAESAR FILM 2 5 LURIA FILM 1 3 MINERVA FILM 1 1 1 i II OMNIS 5 5 MONOGRAM PICTURES 8 EIN FILM 3 AUGUSTUS FILM 3 CONSORZIO VIS 2 CAPITANI FILM 2 3 4 SARFI 2 SASA FILM 2 S. C. 1. F. R. A. 2 AQUILA 2 VARIE 4 9 5 13 TITANUS 3 LUX 6 SATURNIA FILM 6 LOBI FILM 2 31 285 36 201 Tentative Production Schedules Ready for Next Season Show Large Increases at All Studios with 60 Features Intended by VITTORIO MALPASSUTI in Rome While no change is expected at present in the restrictions on the importation of films into Italy, in the near future it may be possible that such restriction on films coming from the United States, Germany, Austria and Hungary will be cancelled, that the exportation of money of American and German companies working here be allowed up to a certain amount, and that foreign producers will be invited to use profits for the making of Italian films in Italy. English and French productions are not yet allowed to be imported and the German, Austrian and Hungarian, which are admitted, scarcely amount to a total of from 25 to 30 features. In this regard the Paramount, MetroGoldwyn-Mayer, Columbia and United Artists are making plans to produce films in Italy with Italian actors and technicians, etc. The American films and stars are leading the market. The best-sellers in America are also the best here. A good picture is a good picture everywhere, generally speaking. American stars are the most appreciated here for superb acting and "sex appeal," but Shirley Temple is the greatest attraction all over Italy. The greatest artistic success of the season was "A Midsummer Night's Dream" of Warner Bros. Improving Sound In order to increase the rental of the Italian production, the Ministry of Press and Propaganda is taking definitive steps to improve the projection installations in all wired houses and to enlarge its number all over the country. In Italy, there are 5,235 cinemas, but only 2,175 are really equipped for commercial purposes at the present ; 4,395 communities of some importance are without any cinema at all, while Milan has 106, Rome 104, Turin 69, Florence 50, Naples 49, Genoa 39. V The Italian Film production for 1935-36 season has been 36 features. Considering that the Italian producers are about 40, the average production quota is very low. It may be possible that for next season the Italian films will range to about 60 features. For the moment 30 are in preparation as follows : PER LE STRADO DEL MONDO ("Along the Streets of the World") ; producer, Forzano Film ; manager, Jean Epstein ; Italian and French versions. BERTOLDO BERTOLDINO E. CACASENNO ; producer, Consorzio Autori ; manager, Baldassare Negroni. LA DONNA FRA DUE MONDI ("The Woman Be tween Two Worlds") ; producer, Astra Film ; manager, Goffredo Alessandrini ; Italian and German versions. A stereoscopic edition has also been made of this picture, the first instance of a complete feature treated with this system. These three pictures and BALLERINE ("Dancers") are of outstanding importance both from the financial and artistic points of view. The shooting of another group of pictures has been completed and the synchronization will start shortly. They are: LA DANZA DELLE LANCETTE ("The Dance of the Watch Hands") ; producer, B. M. ; director, Mario Baffico; ANONIMA ROYLOTT ("Anonymous Roylott") ; producer, Fiorda ; director, Raffaelle Matarazzo; and AMAZZONI BIANCHE ("White Riders") ; producer, Abror Film ; director, Gennaro Rig helli. This group will be released during the coming season. A third group is at present under way which comprises, among others, a work of considerable importance, SQUADRONE BIANCO ("The White Squadron") ; producer, Roma Film ; director, Augusto Genina. Besides this there is now in production: SETTE GIORNI ALL ' ALTRO MONDO ("Seven Days in the Other World") ; producer, Etrusca Film; director, Mario Mattoli; RE DI DANARI ("Money King") ; producer, Capitani Film Consorzio I. C. A. R. ; director, Enrico Guazzoni. The first group, which was started on June 15, comprises many works. They are: CAVALLERIA ("Cavalry") ; producer, I. C. I. ; director, Goffredo Alessandrini ; a {.Continued on following page)