Motion Picture Herald (Nov-Dec 1936)

Page scan 000341 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1936
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1936)
Leaf #:
000341
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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November 21, 1936 MOTION PICTURE HERALD 77 168 FEATURES LISTED FOR THEATRE TIEUPS IN "NATIONAL BOOK WEEK" The attention of motion picture theatre owners again is directed, for the 1 5th year, to "National Book Week," now underway. In this connection the National Board of Review has made available, for use in arranging programs that lend themselves to book tieups, an annual compilation of "Selected Book-Films," prepared in conjunction with the "Book Week" movement that is sponsored by the National Association of Book Publishers. The manner and method of effecting tieups with book stores, schools, libraries and the like are well known to most exhibitors, these exploitation mediums usually lending aid readily in furthering interest in well known books, either new or old. All films selected by the Review Committees of the National Board from September, 1 935, to October, 1 936, which had their source in novels or published plays and stories are included in the compilation, and in addition films having special book tie-up values, though not adaptations, are recorded. The compilation contains films taken from 74 novels, 70 from published plays and stories, 1 2 having special book tie-up possibilities, and another 1 2 foreign-language book-films. This list provides not only information for immediate activity with book-film programs, but also future use in exploitation arrangements uniting library, theatre, school and club interests. Among outstanding book-film releases during the year were "Anthony Adverse," "Dodsworth," "Magnificent Obsession," "Mutiny on the Bounty," "Tale of Two Cities," "Three Musketeers," "Show Boat," "Little Lord Fauntleroy," "Trail of the Lonesome Pine," "San Francisco," "Green Pastures," "Midsummer Night's Dream," "Romeo and Juliet." The order of arrangement is: picture title, source title if different, names of author and company. The symbols preceding the title indicate audience classification: "f" for the family audience, 1 2 years and up; "m" for the mature audience, 1 8 years and up; "j" for the juvenile audience under 1 2 years; and "*" especially interesting or well done: Films Adapted from Novels m Absolute Quiet, (By George F. Worts). Metro-Goldwyn Mayer, f *Amateur Gentleman, The, (By Jeffery Farnol). United Artists, m * Anthony Adverse, (By Hervey Allen). Warner. f Arizona Raiders, The, ("Raiders of Spanish Peaks" by Zane Grey). Paramount. j Bar 20 Rides Again, (By Clarence Mulford). Paramount. f Boulder Dam, (Book by Dan M. Templin). Warner. f Captain Blood, (By Rafael Sabatini). First National. fj Captain January, (By Laura E. Richards). 20th Century-Fox. m Case Against Mrs. Ames, The, (By Arthur Somers Roche). Paramount. f Country Beyond, The, (By James Oliver Curwood). 20th Century-Fox. f *Country Doctor, The, (By Willis Thornton). 20th Century-Fox. f Desert Gold, (By Zane Grey). Paramount. m *Dodsworth, (By Sinclair Lewis). United Artists. f Eagle's Brood, The, (By Clarence Mulford). Paramount. f End of the Trail, ("Outlaws of the Palouse" by Zane Grey). Columbia. m Everything Is Thunder, (By Joselyn Lee Hardy). Gaumont-British. f Ex Mrs. Bradford, The, (By James Edward Grant). RKO-Radio. f Farmer in the Dell, The, (By Phil Stong). RKO-Radio. f Feather in Her Hat, A, (By I. A. R. Wylie). Columbia. fj Gallant Defender, The, (By Peter B. Kyne). Columbia. m Garden Murder Case, The, (By S. S. Van Dine). Metro-Goldwyn-Mayer. fj Gentle Julia, (By Booth Tarkington). 20th Century-Fox. f *Ghost Goes West, The, (By Robert Sherwood). United Artists. f *Georgeous Hussy, The, (By Samuel Hopkins Adams). Metro-Goldwyn-Mayer. m Great Impersonation, The, (By E. Phillips Oppenheim). Universal. f Harvester, The, (By Gene Stratton Porter). Republic. f House of a Thousand Candles, The, (By Meredith Nicholson). Republic. m I Married A Doctor, ("Main Street" by Sinclair Lewis). Warner. f *Last Days of Pompeii, The, (By Bulwer-Lytton) . RKO-Radio. fj Last of the Mohicans, The, (By James Fenimore Cooper). United Artists. f Last of the Pagans, The ("Typee" by Herman Melville). Metro-GoldwynMayer. f Leavenworth Case, The, (By Anna Katherine Green). Republic. fj * Little Lord Fauntleroy, (By Frances Hodgson Burnett). United Artists. f Lone Wolf Returns, The, (By Louis Joseph Vance). Columbia. f Love Before Breakfast, ("Spinster Dinner" by Faith Baldwin). Universal. f *Magnificent Obsession, The, (By Lloyd Douglas). Universal. m Melody Lingers On, The, (By Lowell Brentano). United Artists. m Mimi, ("La Vie de Boheme" by Murger). First Division. f Mine with the Iron Door, The, (By Harold Bell Wright). Columbia. m Murder of Dr. Harrigan, The, (By Mignon G. Eberhart). First National. f *Mutiny on the Bounty, ("Mutiny on the Bounty," "Men Against the Sea" and "Pitcairn Island" by Charles Nordhoff and James Norman Hall). Metro-GoldwynMayer. m *My Man Godfrey, (By Eric Hatch). Universal. f Nevada, (By Zane Grey). Paramount, m Next Time We Love, ("Next Time We Live" by Ursula Parrott). Universal, f Peter Ibbetson, (By George du Mauri er). Paramount, fj Poor Little Rich Girl. (By Eleanor Gates). 20th Century-Fox. f Ramon a, (By Helen Hunt Jackson). 20th Century-Fox. f *Rendezvous, (By Herbert Yardley). Metro-Goldwyn-Mayer. f *Rhodes, The Empire Builder, ("Cecil Rhodes, the Empire Builder" by Sarah G. Millin). Gaumont-British. f *Robin Hood of El Dorado, The, (By Walter Noble Burns). Metro-GoldwynMayer. f *San Francisco, (By Robert Hopkins). Metro-Goldwyn-Mayer. f Scrooge, ("Christmas Carol" by Charles Dickens). Paramount. m Secret Agent, (By W. Somerset Maugham). Gaumont-British. f *Show Boat, (By Edna Ferber). Universal. m Small Town Girl, (By Ben Ames Williams). Metro-Goldwyn-Mayer. f So Red the Rose, (By Starke Young). Paramount. f Spanish Cape Mystery, The. (By Ellery Queen). Republic. f Special Investigator, (By Stanley Gardner). RKO-Radio. fj Stormy, (By Cherry Wilson). Universal. f Strike Me Pink, ("Dreamland" by Clarence Budington Kelland). United Artists. f Sutter's Gold, (Biography by Blaise Cendrars). Universal. m Suzy, (By Herbert Gorman). MGM. m Sylvia Scarlet, (By Compton Mackenzie). RKO-Radio. f *Tale of Two Cities, A, (By Charles Dickens). Metro-Goldwyn-Mayer. t" Things to Come, (By H. G. Wells). United Artists. f Three Godfathers, (By Peter B. Kyne). Metro-Goldwyn-Mayer. fj *Three Musketeers, The, (By Alexander Dumas). RKO-Radio. f *Trail of the Lonesome Pine, The, (By John Fox, Jr.). Paramount. f Transatlantic Tunnel, (By B. Kellerman). Gaumont-British. f Two in the Dark, (By Gellett Burgess). RKO-Radio. f Under Two Flags, (By Ouida). 20th Century-Fox. m Valiant Is the Word for Carrie, (By Barry Benefield). Paramount. f Way Down East, (By Lottie Clair Parker). 20th Century-Fox. m Wife vs. Secretary, (By Faith Baldwin). Metro-Goldwyn-Mayer. Films Adapted from Published Plays and Short Stories f *Ah Wilderness, (Play by Eugene O'Neill). Metro-Goldwyn-Mayer. f And So They Were Married, (Story by Sarah Addington). Columbia. fj Border Flight, (Stories by Ewing Scott). Paramount. f Born to Fight, (Story "To Him Who Dared" by Peter B. Kyne). Conn, f Bunker Bean, (Story by Harry Leon Wilson). RKO-Radio. f Case of the Velvet Claw, The, (Story by Erie S. Gardner). First National, f *Ceiling Zero, (Play by Frank Wead). First National, f *Chatterbox, (Play bv David Carb). RKO-Radio. f Collegiate, (Story "Charm School" by Alice Duer Miller). Paramount, m *Craig's Wife, (Play by George Kelly). Columbia. f Dangerous Waters, (Story "Glory Hole" by Theodore Reeves). Universal. (Continued on following page)