Motion Picture Herald (Nov-Dec 1936)

November 28, 1936 MANAGERS' ROUND TABLE 97 Oklahoma City Football Players Do Their Stuff on uPigskin Parade" As was to be expected, many football tieins have been made by Round T abler s on "Pigskin Parade" and among these is the successful parade put on by Manager fames Burge, Capitol, Oklahoma City, illustrated here and reported by George Henger, City Manager, Standard Theatres. Burge promoted himself a 100piece band to tell the folks about his date and, in addition, had the local players in uniform follow the band and stop a bit of traffic by putting on their formations and passes in the downtown streets. Memphis Mayor Heads TVelcome To ''Gold Diggers ' Campaign arranged by zone manager Howard Waugh and Bill Hendricks in connection with the personal appearance in Memphis of Warner Brother's "Flying Gold Diggers", who are visiting 24 leading cities via plane, included one of the greatest advance newspaper publicity campaign ever put on locally. Several southern-born "Gold Diggers" among the air troupe accounted for columns of newspaper breaks. Forty-plane air show, including a group of parachute jumpers featured the airport celebration in connection with the arrival and aided in drawing thousands to the airport. Girls were greeted on arrival by Acting Mayor Davis and committee of several hundred civic club members wearing "welcome" banners. Other novelties included broadcasts of proceedings with hotel band playing hit tunes from picture. Bouquets were presented to the starlets by the fliers and motion pictures taken of the entire program. Girls Greeted at City Hall Parade of bannered cars and band proceeded to the City Hall for official reception and thence to Rotary Club lunch where the girls were presented with gold pick instead of usual key to the city and American Airlines presented commissions as "Admirals of the Flagship Fleet" to all the girls. One* of the publicity stunts was one of the girls with a bale of cotton. Department stores all cooperated with elaborate window displays, largest store devoting prominent window to model of ship in which the girls were making the trip. In the evening, girls arrived at theatre in bannered cars and were escorted by R.O.T.C. band and 200 motorcycles. Ascending spotlighted platform in front of theatre, girls were introduced over mike, program broadcast over W.H.B.Q. and amplified for the crowds on street to listen to the doings. The party was greeted as giant welcome banner unfurled, with spotlights and flares illuminating the entire scene. Following the performance a "Gold Diggers Ball," held at the Hotel Peabody where the girls were again introduced wound up the affair after which Howard and Bill called it a day — and what a day. "Gold Diggers" Pick Cotton in Memphis Merchants Send Patrons To Football Games As the University of Indiana is in the same city, Arthur Clark, Indiana Theatre, Bloomington, for "The Great Ziegfeld" contacted local merchants for a tieup with the theatre on a series of co-op contests to send a weekly winner to the out-of-town Indiana football games and give tickets to the home games. Details were worked out on the following eight-week contest: Theatre and merchants collectively inaugurate the series of contests with a double truck in both local paper and university daily, thereafter a full-page weekly. "Trip slips" or "rooter slips," depending on whether the game is away or at home, issued by the participating merchants each week. Slips are issued on the basis of one slip for each dollar's worth of merchandise purchased and are deposited in box inside lobby or theatre. Thus necessitating purchase of ticket in order to deposit slip. At the end of each week, slips are tabulated and holder of the largest amount of slips is announced the winner. Participating merchants benefit with increased sales, paper gets increased advertising and theatre the publicity. Participating merchants run underlines in their weekly ads that they are the only stores giving the "trip slips" which are tied in with the title and also give theatre weekly window displays tying in with trips and the picture. Both the local and University papers publicized the weekly winners with story and picture. Temple Fashion Show Staged by De Grazia Out in Bisbee, Ariz., Ted De Grazia at the Lyric Theatre to exploit his "Dimples" engagement, secured cooperation of leading department store featuring the Temple dresses to put on a fashion show on stage. Ten little girls were chosen by the audience applause to act as models in the revue and accompanying photo shows the kiddies displaying the various models against background of displays. As each model appeared on stage, a verse of poetry, describing the garment, was read by Mrs. DeGrazia, and Ted says to his knowledge this stunt hasn't been pulled before and passes it along as a swell good-will builder. "Have Yon Contributed Lately}' De Grazia's Temple Fashion Show