Motion Picture Herald (Nov-Dec 1936)

Page scan 000851 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1936
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1936)
Leaf #:
000851
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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its velvet AS a journal of the show business Motion Picture Herald's obligations are generously discharged by its unparalleled, unapproached circulation* to showmen, the buyers and purveyors of the screen's wares. That is inside the amusement world. But as an institution of the industry it serves, Motion Picture Herald is the interpreter, the friend, exponent, and press representative, too, of the whole art and all its people. Editors, reporters, syndicates, essayists, magazine writers, radio commentators — all of the many who have things to say about th screen — find the Herald their source authority. That is the rest of the When he says it in The Herald — wl is a big distributor in Times Square1 exhibitor in Wahoo — he tells the worl that's velvet. * Attested by the Audit Bureau of Circulations %\\t ^tam&mte ^journal tfth* ^betting fMktm ALLISON STONE. General Mtnmger WILLIAM C ELLIS. Treuorer SEVELLON BROWN. Mum|1d| Editor The Journal Building Providence, Rhode Island October 2nd Mr. Terry Ramsayc , ThE Motion PicturE HErald. DEar Mr. Ramsay e For aomE rEaeon, the SEptEmbEr 26th issuE of THE MOTION PICTURE HERALD fail Ed to reach die. Inasmuch as thE HErald is my principal standby as a source of information about thE industry, I wondErEd whEthsr you could fill this gap in my file. ThE HErald is not available at nEwstands hEre; othEnrisE, I wouldn't troublE you. SincErEly, Garrett D. Byrnes. Motion Picture Editor. OP MOTION PICTURE HERALD OCKEFELLE R CENTER NEW YORK