Motion Picture Herald (Mar-Apr 1937)

Page scan 0007 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1937
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1937)
Leaf #:
0007
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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CTURE Independents Join Circuits In Dropping Chance Games Exhibitors Win Additional Trade Practice Grants Producers Build for '37 '38; Buy 68 Stories in Month Illinois Exhibitors Face New Tax, State Censorship OP Transatlantic Air Race For Coronation Newsreels British Minister Ridicules Talk of Film Control by U. S. In "Better Theatres": Economy in Carpeting VOL 126, NO. 10 Marrh 3 \'en York ions — Secti MARCI Entered at tectmd-tlass matter, January 12, 1931, at 1879. Published weekly by Quigley Publish Subsrripti&n, $3 01) <t year Sin^ln copies.