Motion Picture Herald (Mar-Apr 1937)

Page scan 000252 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1937
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1937)
Leaf #:
000252
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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MOTION PICTURE HERALD MARCH 13, 1937 (THE RELEASE CHART— CONT'D) Running Time Title Star Rel. Date Minutes Reviewed Ramona (G) 707 Loretta Young-Don Ameche Sept. 25t 84 Sept. 19 (See production article: July 4, p. 16; exploitation: Dec. 5, p. 85; Dec. 19, pp. 92, 93.) Reunion (G) 717 Dionne Quintuplets-}. Hersholt. . . Nov. 20t 81 Nov. 21 (Exploitation: Jan. 23, '37, p. 78: Feb. 27,'37, p. 84; Mar. 6, '37, pp. 90, 91.) Road to Glory. The (G) 706 Fredrlc March-Warner Baxter. .. .Sept. 4t 101 June 6 (Exploitation: Nov. 14, p. 95; Dec. 26, p. 72; Jan. 9, '37, p. 68; Jan. I6,'37, p. 76.) Secret Valley (G) 731 Richard ArlenVirginia Grey Jan. I5,'37t 57. Feb. 13/37 Sing. Baby, Sing (G) 703 Alice Faye-Adolphe Menjou Aug. 21 1 87 Aug. 15 (Exploitation: Dec. 12, p. 84.) Sins of Man (G) 648 Jean Hersholt-Don Ameche June 19 Star for a Night (G) 705 Jane Darwell-Claire Trevor Aug. 28t... State Fair (G) 766 Will Rogers-Janet Gaynor Aug. (re-issue) Stowaway (G) 725 Shirley TempleRobt. Young.. ..Dec. 25t 86 Dec. 26 (Exploitation: Feb. 13, '37, p. 86.) Thank You, Jeeves (G) 712. .. .Arthur TreacherVirginia Field.. Oct. 36 Hours to Kill* (G) 656 Brian Donlevy-Gloria Stuart July To Mary — With Love (G) 701. Warner Baxter-Myrna Loy Aug. (Exploitation: Aug. 15, p. 76; Sept. 19, p. 67.) Under Two Flags (G) 644 Ronald Colman-C. Colbert May I 110 May 9 (See production article, Mar. 14. p. 16; exploitation: June 6, pp. 116, 117; July II, p. 125; July 25. pp. 76, 81; Aug. 8, p. 93; Aug. 15, p. 78; Sept. 12, p. 68.) .79. .76. ..May . .Aug. 7t 94. Feb. 4/33 2t 57.... Sept. 19 24 65.... Aug. 29 It 92 July 25 Under Your Spell (G) 720 Lawrence TibbettWendy Barrle.. Nov. White Fang (G) 649 Michael Whalen-Jean Muir July (Exploitation: Aug. I, p. 90; Aug. 15. p. 79.) White Hunter (G) 719 Warner Baxter-June Lang Nov. (Exploitation: Feb. 27/37, p. 81.) Wild Brian Kent (G) 718 Ralph Bellamy-Mae Clarke Nov. Wings of the Morning 737.... Annabella'Henry Fonda Feb. Woman-Wise (G) 733 Rochelle HudsonMichael Whahn . .Jan. Coming Angel's Holiday Jane WithersRobert Kent June Big Business Jed Prouty-Sprlng Byington July Cafe Metropole Loretta Young-Tyrone Power June (See "In the Cutting Room," Feb. 27/37.) Charlie Chan at the Olympics. . Warner Oland-Kath. DeMille May ((See "In the Cutting Room," Mar. 6/37.) David Harutn 769 Will Rogers-Evelyn Venablo May (re-issue) Dead Yesterday (G) Sally Blane-Thomas Beck May Desert Storm Richard Arlen May Fifty Roads to Town 748 Don Ameche-Ann Sothorn Apr. (See "In the Cutting Room," Jan. 30/37.) It Happened Out West 745 Richard ArlenVirginia Grey Apr. Married Lady 747 Gloria Stuart-Michael Whalen. . . .Apr. Midnight Taxi 744 Brian DonlevyFrances Drake. .. .Apr. (See "In the Cutting Room," Mar. 6/37.) Seventh Heaven 742 Simone Simon-James Stewart Mar. (See "In the Cutting Room," Jan. 16/37.) She Had to Eat Rochelle Hudson-Jack Haley July Slave Ship 746 Wallace Beery-Warner Baxter. .. .Apr. Step Lively, Jeeves (G) 739... Arthur TreacherPatricia Ellis.. ..Apr. That I May Live (G) Rochelle HudsonRobert Kent June Think Fast, Mr. Moto Peter LorreVirginia Field June This Is My Affair 721 Barbara StanwyckRob't Taylor. ..May Time Out for Romance (G) 741. Claire TrevorMichael Whalen ..Mar. Under the Red Robe 743 Conrad VeidtAnnabella Apr. Wake Up and Live Walter Winchell-Ben Bernie May (See "In the Cutting Room." Feb. 20/37.) Wee Willie Winkio Shirley Temple-V. McLaglen July (See "In the Cutting Room," Mar. 6/37.) (Asterisk (*) denotes Fox Pictures. Others 20th Century Product 27t. .63.... Nov. 14 .70.... July 25 .65 Dec. 6f. 31 57 Oct. I9,'37t.. ..87 22,'37t. ..70. Feb. 13/37 '37t. ,'37t. •37t. /37t l/37t. ..83. Mar. 3/34 ,'37t . .*60.Mar. 6/37 '37t '37t '37t. '37t. '37t. 26/37t. '37t *37r ,'37t 69 Jan. 30/37 '37t. . ."70. Mar. 6/37 *37t '3?t . '37t 72 . Feb. 20/37 •37t *37t 30/37t. ions.) UNITED ARTISTS Running Time T'tle Star Rel. Date Minutes Reviewed Accused (A) D. Fairbanks, Jr.-D. Del Rio Jan. 8/37t 86 Aug. 8 Amateur Gentleman, The (G) .Douglas Fairbanks, Jr.-E. Landi . . Apr. 17 100 Fob. 22 Beloved Enemy (G) Merle Oberon-Brian Aherne Dec. 25t 88 Dee. 19 Come and Get It (A) Edward Arnold-Frances Farmer. . Nov. 6t 99 Nov. 7 (Exploitation: Nov. 14, p. 90; Nov. 21, p. 109; Nov. 28, p. 99: Dec. 5, pp. 83, 84; Dec. 19, p. 94; Jan. 30/37, p. 82; Feb. 13/37, p. 89.) Dodsworth (G) Walter Huston-Ruth Chattert»n . .Sept. 23t 101 Sept. 29 (See production article, Aug. 8, p. 16; exploitation: Oct. 3, p. 78; Oct. 24, p. 77; Oct. 31, p. 77; Nov. 7, p. 87; Nov. 14, p. 92; Dec. 5, pp. 78, 83; Jan. 30/37, p. 84.) Fire Over England (G) Laurence Olivier-Flora Robson . . . Mar. 5/37t 84. Jan. 16/37 Garden of Allah, The (A) Marlene Dietrich-Charles Boyer..Nov. 20t 78 Nov. 7 (See production article, June 6, p. 14; exploitation: Nov. 21, p. 109; Jan. 30/37, p. 85; Feb. 6/37, pp. 76, 77; Feb. 20/37, p. 80.) Gay Desperado, The (G) Nino Martini-Ida Luplno Oct. 2t 86 Oct. 10 (See production article, Sept, 5, p. 32; exploitation: Oct. 17, p. 72; Nov. 14, p. 92; Nov. 21, p. 115; Nov. 28, pp. 96, 98; Jan. 9/37, p. 70.) I Stand Condemned (A) Harry BauerLaurence Olivier.. .July 10 76. Nov. 30/35 Last of the Mohicans, The (G). Randolph Scott-Binnie Barnes. .. .Aug. I3t 91 Aug. 15 (See production article, July 18, p. 16: exploitation: June 27, p. 80; Aug. 29, p. 80; Sept. 5, p. 78; Sept. 12, p. 68; Sept. 26, p. 72; Oct. 3, pp. 82 , 83; Oct. 10, pp. 92, 97; Oct. 31, p. 78; Nov. 14, pp. 90, 92; Nov. 21, p. 112.) Man Who Could Work Miracles, The (G) Roland Young-Joan Gardner Feb. 19/371. ...82 Aug. 22 Men Are Not Gods (A) Miriam Hopklns-Gert. Lawrence . .Jan. 22/37t.. . .90. Jan. 2/37 One Rainy Afternoon (G) Francis Lederer-lda Lupino May 13 79 May 2 (Exploitation: June 13, p. 122; July 25, p. 77.) Rembrandt (G) Chas. Laughton-Gert. Lawrence. .. Dec. 4t 86 Nov. 21 (See production article, Oct. 31, p. 16; exploitation: Dec. 19, p. 88; Jan. 2/37, p. 108; Jan. 9/37, p. 68; Feb. 13/37, p. 84.) These Three (G) M. Hopkins-M. Oberon-J. McCroa. .Apr. 10 93 Feb. 29 (Exploitation: May 9, pp. 90. 94; May 23, p. 94; June 6, p. 122; June 27, p. 88.) Running time Title star Rel. Date Minutes Reviewed Things to Come (G) Raymond Massey Apr. 24 99 May 7 (See production article. Mar. 7. p. 16: exploitation: Apr. 18. p. 77; June 13, p. 132; July 25, p. 81; Aug. I, p. 94: Aug. 22, p. 110; Sept. 26, pp. 70, 71; Oct. 24, p. 70; Nov. 28, p. 105.) You Only Live Once (A) Sylvia Sidney-Henry Fonda Jan. 29/S7t 88. Jan. 30/37 (Exploitation: Jan. 30/37, p. 80; Mar. 6/37, p. 89.) Coming Dark Journey (G) Vivien Leigh-Conrad Veidt 80. Mar. 6/37 Dreaming Lips (A) Elis. Bergner-Raymond Massey 90. Mar. 6/37 Elephant Boy Sabu Apr. 23,'37t History Is Made at Night Charles Boyer-Jean Arthur Apr. 2/87t (See "In the Cutting Room," Jan. 9/37.) Knight Without Armor Marlene DietrichRobt. Donat. . . . Apr. I6,'37t. . . . Pagliacci (G) Richard Tauber-Steffi Duna 90. Feb. B, o/ (See production article, Jan. 9/37, p. 16.) Star Is Born. A Janet Gaynor-Fredric Marth Apr. 30/S7t (See production article, Feb. 27/37, p. 16.) Woman's Touch, The Miriam Hopkins-Joel McCrea UNIVERSAL 25 29t.... 26. II... .64.. .58.. .61.. . Dee. 8t. . ..54.... July IS ..70. ...May S P. 112.) . ..62.... Oct. 24 . ..66.... Nov. 14 ...66. ...Nov. 14 I5t 72.... Oct. lit 77. ...Oct. p. 80; Dee. .Nov. Running time Title Star Rel. Date Minutes Reviewed Boss Rider of Gun Creek 1842. Buck Jones-Muriel Evans Nov. If 64 Breezing Home 1033 Binnle Barnes-Wm. Gargan Jan. 3l/37t Cowboy and the Kid, The 9046. Buck Jones-Dorothy Revier May Conflict (G) 1036 John Wayne-Jean Rogers Nov. (See "In the Cutting Room," Nov. 28.) Crash Donovan (G) 9031 Jack Holt-Nan Gray July (Exploitation: Oct. 24, p. 70.) Dracula's Daughter (A) 9006. ..Otto Kruger-M. Churchill May (Exploitation: June 20, p. 120; July 25, p. 77; Aug. 15, p. 75; Aug. 22 Empty Saddles (G) 1043 Buck Jones-Louise Brooks Dec. 20t Flying Hostess (G) 1023 Judith Barrett-Wm. Hall Nov. 22t... (Exploitation: Dec. 5, pp. 79; Feb. 6/37, p. 74.) For the Service 9045 Buck Jones-Beth Marion May 6 65 Four Days' Wonder (G) 1019. Jeanne Dante-Kenneth Howell. .. .Jan. 3/37t. . ■ .60. Jan. 23/37 Girl on the Front Page, The (G) 1032 Gloria Stuart-Edmund Lowe Sept. 27t 74 Sept. 26 Girl Overboard 1021 Gloria StuartWalter Pidgeon. . . . Feb. 28/37t 58 Love Letters of a Star (A) 1 028. Henry Hunter-Polly Rowles Nov. Luckiest Girl In the World (G) 1014 Jane Wyatt-Louis Hayward Nov. Magnificent Brute, The (G) 1 022. Victor McLaglen-Blnnie Barnes. .Oct. (Exploitation: Oct. 31, p. 75; Nov. 7, p. 82; Nov. 21, p. 108; Dec. 5, p. 84.) Man I Marry, The (G) 1026.. Doris Nolan-Michael Whalen Nov. It 76 Mighty Treve. The 1034 Noah Beery, Jr.-Barbara Read.. .Jan. I7,'37t. . . .69. My Man Godfrey (G) 1002 William Powell-Carole Lombard . .Sept. 6t 93 June 20 (Exploitation: Sept. 12, p. 66; Oct. 10, p. 91; Nov. 21, pp. 109, 115; Nov. 28, p. 105; Jan. 9/37, p. 71.) Mysterious Crossing (G) 1025.. James Dunn-Jean Rogers Dec, Nobody's Fool (G) 9033 E. E. Horton-GIenda Farrell May 31 Parole (G) 9036 Ann Preston-Henry Hunter June 14 (Exploitation: July 25, p. 79; Aug. I, p. 93.) Postal Inspector (G) 9019 Ricardo CortezPatricia Ellis Aug. (Exploitation: Oct. 3, p. 83.) Ride 'Em Cowboy (G) 1041 Buck Jones-Luana Walters Sept. 20t Sandflow (G) 1044 Buck Jones-Lita Chevret Feb. I4,'37t. Sea Spoilers (G) 1027 John Wayne-Nan Gray Sept. 20 1 She's Dangerous 1031 Walter Pidgeon-Tala Blrell Jan. 24/37t. Show Boat (G) 8001 Irene DunneAllan Jones ..May (See musical analysis. May 9, p. 65; exploitation: June 20, pp. July 4, p. 69; July II, p. 124; July 18, p. 82; July 25, p. 78; Aug. I, p. 93; Aug. 8, p. 91; Aug. 15, p. 79; Aug. 22, p. 114; Aug. 29, p. 86; Sept. 5, p. 80; Sept. 12, p. 68; Sept. 19, pp. 67, 69; Sept. 26, p. 70; Oct. 3, p. 81; Nov. 7, p. 84.) Sutter's Gold (G) 8002 Edward Arnold-Blnnie Barnes. .. .Apr. 13 95 Mar. 28 (See production article, Feb. 15, p. 14; exploitation: Apr. 4, p. 83; Apr. 18, p. 77; Apr. 25, pp. 91, 92; June 27, p. 85; Aug. 8, p. 92; Dec. 12, p. 82.) Three Smart Girls (G) 1029. . . Deanna Durbin-Ray Milland Dec (Exploitation: Feb. 6/37, pp. 73, 74.) Two in a Crowd (G) 1010 Joel McCrea-Joan Bennett Sept. I3t (Exploitation: Oct. 10, p. 96.) Yellowstone (G) 9030 Henry Hunter-Judith Barrett Aug. 30 (Exploitation: Aug. 29, p. 84.) Coming As Good as Married 1012 John Boles-Doris Nolan May I6,'37t California Straight Ahead 1030. John Wayne-Louise Latimer May 2,'37t (See "In the Cutting Room," Feb. 27/37.) Left Handed Law 1045 Buck Jones Apr. I8,'37t 63. 27t 56. Feb. 13/37 ..65 Aug. 29 ..65.... July 4 16.. . ..59. ...Aug. 23 ..60 Dee. 9 .58. Feb. 6/37 ..63.... Nov. 28 ..68 17 112. ...May 9 17, 121; June 27, p. 80; 20t 84. Jan. 30/37 . ..82.... Oct. 10 .63.... Sept. 12 .Apr. 25/37f. Night Key 1024 Boris Karloff-Jean Rogers... (See "In the Cutting Room." Feb. 20/37.) Oh, Doctor 1013 Edward Everett Horton May 23,'37t. Road Back, The 1005 Larry Blake-John King May 30,'37t. Smoke Tree Range 1046 Buck Jones-Muriel Evans June Stones Cry Out, The 1035 Nan Grey-John Howard Apr. Top of the Town 1007 George Murphy-Doris Nolan Apr. (See "In the Cutting Room," Nov. 14.) (See production article, Jan. 23/37, p. 16.) We Have Our Moments 1017... Sally Eilers-James Dunn Mar. 28,'37t (See "In the Cutting Room," Feb. 13/37.) When Love Is Young 1018 Virginia Bruce-Kent Taylor Apr. 4,'37t Wildcatter, The 1015.. Scott Kolk-Jean Rogers Wings Over Honalulu 1011 Wendy Barrie-Ray Milland May 9/37t 6,'37t. Il,'37t. I8,'37t. VICTORY Running time nunning time Title Star Rel. Date Minutes Reviewed Cheyenne Rides Again Tom Tyler-Lucille Browne Jan. 7/37t Flying Fists Herman Brlx Jan. 25,'37t