Motion Picture Herald (Mar-Apr 1937)

Page scan 000255 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1937
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1937)
Leaf #:
000255
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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MARCH 13, 1937 MOTION PICTURE HERALD 95 (THE RELEASE CHAET--CCNT*E) Title Rel. Date Mln. New Shoes (6-6) Sept. 5t...ll Swing Banditry (9-5) Sept. I9t ... . 1 1 PARAMOUNT Title Rel. Date Min. BETTY BOOP CARTOONS Be Human Nov. 20t....7.... Grampy's Indoor Outing Oct. I6t 7 Happy You and Merry Me (9-22) Aug. 2lt 7 House Cleaning Blues Jan. I5,'37t.l rl.. Hot Air Salesman. The Mar. I2,'37tl rl.. Making Friends Dec. I8t 7 More Pep June 19 6 Pudgy Takes a Bow-Wow.. .Apr. 9,'37t.l rl.. Song a Day, A May 22 7 Training Pigeons Sept. I8t 7 Whoops! I'm a Cowboy Feb. I2,'37t.l rl.. You're Not Built That Way. July 17 8.... COLOR CLASSICS Bunny-Mooning Feb. I2,'37M rl.. Chicken a la King Apr. I6,'37t l rl.. Christmas Comes But Once a Year Dec. 4f....8.... Cobweb Hotel. The May 15 8.... Greedy Humpty Dumpty July 10 8 Hawaiian Birds Aug. 28t....9.... Play Safe Oct. 1 6t 7 Somewhere in Dreamland... Jan. 17 9 HEADLINERS Blue Velvet Music Apr. 9,'37t Mark Warnow and Orch. Gypsy Revels (8-22) Aug. 7t ... 1 1 Knock, Knock, Who's There Sept. I8t. ..I I Vincent Lopez and Orch. Lucky Starlets May 22.... 10.... Baby Leroy-Bennle Bart lett • David Holt • Betty HoltBilly Lee -Virginia Weidler Musical Charmers Oct. 9t...ll Phil Spitalny and Girl Orch. Musical Fashions July 3 II.:.. Ina Ray Hutton and Her Melodears Music by Morgan Feb. I2,'37M rl.. Russ Morgan and Orch. Music in the Morgan Manner. June 12 II Russ Morgan and Orch. Music, Music Everywhere. ... Dec. 1 8t ... 1 1 Clyde Lucas and Orch. Music Over Broadway Aug. 28f...l0 George Hall and Orch. Play, Don (8-15) July 31.... 10.... Don Bestor and Orch. Rah, Rah, Football Oct. 30t...l0.... Will Osborne and Collegians Song Hits on Parade Jan. I5,'37t.l rl.. Freddie Rich and Orch. Star Reporter in Hollywood (11-21) Nov. 20t...l0.... Ted Husing-Bennie Bart lettDorothy Lamour Star Reporter. The, No. 2... Mar. I2,'37t.l rl.. Yankee Doodle Rhapsody. ... May I II Ferde Grofe and Orch. MUSICAL ROMANCE (Technicolor) In Old Wyoming (2-27-37) ..Jan. I5,'37t.9 Lover's Paradise Sept. I If.. .10 Schubert's Serenade Nov. 1 3 1 ■ .-10 Trees Mar. I9,'37t.l rl.. Western Sketches Nov. 20t I rl.. PARAGRAPHICS Broadway Highlights, No. 8. Dec. lit I rl.. Broadway Highlights, No. 9 1 rl.. It's a Living Mar. 5,'37t.l rl.. Lulu's Love Aug. 1 4t ... 1 8 Madison Sq. Garden Dec. lit Nobody Home Apr. 2,'37t.lrl.. Rhythm of the River Oct. 9t. . -10 Safety in the Air Apr. 30,'37t.l rl.. Sailor Shorty Oct. 23. ...10... Snow Jan. 8,'37t Straight as an Arrow (11-21) Oct. 9t.. .10 That's Their Business Nov. 13... 1 1 — Where Champions Meet (2-20-37) Jan. 8,'37t.9... Where Snow Is King Feb. 5,'37t.lrl. PARAMOUNT PICTORIAL No. II — Champagne — Girls Will Be Boys — Up Mont Blanc May 22.... 1 1... Title Rel. Date Mln. No. 12 — Meet the Pelican — Viola Mitchell — Steel Suits June 19 10 No. 13— July 17 1 rl.. PARAMOUNT PICTORIAL (New Series) No. I — What's Afoot — Golden Acres — Don Baker (8-22) Aug. 21 1. 10. . . . No. 2 — Science to the Rescue — Frozen Fog — Keys to Concentrating Sept. I8t . . . 10 No. 3 — Miss Christopher Columbus — Take a Number—Keep Out! Lions Oct. I6t . 10. . . . No. 4 — A Modern Monster — Furs on Parade — All A-Board Nov. I3t...l0.... No. 5 — Bamboo — Clamdig gers' Rodeo — Vienna Boys' Choir Dec. 5t . . . 10 No. 6 — Cornering a Killer — Twilight — Let's All Learn to Ski Jan. 3,'37t.l rl.. No. 7— Feb. I2,'37t. I rl.. No. 8— Mar. I2,'37t.l rl.. No. 9— Apr. 9,'37M rl.. PARAMOUNT VARIETIES Dangerous Jobs May I 9 Fashions in Love July 24 8 Poodle, The May 22 10 Rhythm Party, The June 26 9 Shorty at the Seashore July 10 9 POPEYE THE SAILOR Bridge Ahoy! May I 8 Hold the Wire Oct. 2&f ... .7 Hospitaliky Apr. I6,'37t.l rl. I'm in the Army Now Dec. 25t 7 I Wanna Be a Lifeguard... .June 26 7 Let's Get Movin' July 24 7 Little Swee' Pea Sept. 25t 7... My Artist ical Temperature. . Mar. I9,'37t-I rl. Never Kick a Woman Aug. 28t 7... Organ Grinder's Swing (3-6-37) Feb. I9,'37t.7... Paneless Window Washer, The (2-27-37) Jan. 22,'37t.7... Popeye the Sailor Meets Sinbad the Sailor (11-14) .Nov. 27T...I7... (Technicolor special) Spinach Roadster, The Nov. 27t 7... What, No Spinach? May 29 7... PARAMOUNT SOUND NEWS Two Editions Weekly POPULAR SCIENCE (Cinecolor) No. 5 May 29 10 No. 6 July I7....I0.... POPULAR SCIENCE (New Series) No. I (8-22) Aug. 28t 1 1 ... No. 2 (11-28) Oct. 30t ... 1 0 No. 3 Dec. 25t....l rl.. No. 4 Feb. 26,*37t.l H.. No. 5 Apr. 30,'37t l rl.. SCREEN SONGS Hills of Old Wyomin', The (8-22) July 31.... 10.... The Westerners I Can't Escape from You... .Sept. 25t 8 Joe Richman and Orch. I Don't Want to Make History May 22 V. Lopez and Orchestra I Feel Like a Feather In the Breeze Mar. 27 7 Jack Denny and Orchestra Never Should Have Told You (3-6-37) Jan. 29,'37t.8. . . . Talking Through My Heart. .Nov. 27t 7 Dick Stabile and Orch. Twilight on the Trail Mar. 26,'37t.l rl. The Westerners GRANTLAND RICE SPORTLIG HTS (NEW SERIES) No. 23 — Sun Chasers Apr. 10 10... No. 24 — Catching Trouble.. .May 8 10... No. 25 — River of Thrills... June 5 10... No. 26 — Sporting Comparisons July 3.... 10... No. 27 — Neptune's Scholars (8-22) Aug. 7t . . . 10. . . No. 28— Lucky Spills Sept. 4t...l0... No. 29— Fighting Marlln... .Oct. 2t 10 No. 30 — Sporting Quiz (11-21) Nov. 6t...l0... No. 31 — Chimp Champs Dec. 4f...l0... No. 32— Sporting Pals Jan. I,'37t.l rl. No. 33 — Underwater Romance, An (3-6-37) Jan. 29,'37tl0 Title Rel. Date Mln. No. 34 — On the Nose Feb. 26,'37t.l rl., No. 35 — Galloping Gauchos. . Mar. 26,'37t.l rl., RKO RADIO Title Rel. Date Min. DUMBBELL LETTERS No. 23 Apr. 3 5..., No. 24 May 29 5... No. 25 July 10 5... EASY ACES Debonair New Orleans (4-25) Mar. 27. ...10... Etiquette Nov. 29 9... Fool Your Friends June 9 10... Job's a Job, A May 22.... 10... HEADLINER SERIES No. 4— Wedtime Story, A (3-14) Mar. 20.... 21... No. 5 — Bad Medicine May 22. ...15... No. 6 — Sleepy Time July 24 20... (1936-37) 1 — Lalapaloosa Nov. 20t. . . 16 2 — Singing in the Air Feb. I9,'37tl9... Bad Housekeeping 19... Dummy Ache July 10. ...18... High Beer Pressure May 8 18... Hillbilly Goat (1-23-37) Jan. I5,'37tl8... Vocalizing (10-10) Oct. 23t...20'/2. Will Power (3-14) Mar. 6 l5'/a. MAJOR BOWES AMATEUR PARADE No. I May 1 9... No. 2 June 5 10. . . No. 3 July 3. ...10... No. 4 No. 5 No. 6 No. 7 No. 8 MARCH OF TIME Apr. 17.. May 15.. June 12.. July 10.. Aug. 7.. (1936-37) No. No. No. 3 No. No. No. Jan. 22,'37t No. .21... .21... .23... .21... .21... 23... 21 '/i. 21... 22... 19... PATHE NEWS Released twice a week PATHE REVIEWS Released once a month PATHE TOPICS Released seven times a year RADIO FLASH COMEDIES Dog Blight June 12 16.. .. Don't Be Like That (1-30-37) Dec. 4t. . .18 Fight Is Right (5-2) Apr. 10.... 17.... Horse Play Mar. I9,'37tl8 Who's Looney Now? Sept. 4t ...18.... RADIO MUSICAL COMEDIES Camp Meetin' (10-3) Oct. 9t...l6 Deep South (1-23-37) Jan. I,'37tl7 Melody in May (2-1) May I 19.... Swing It July 3 18.... That Man Samson 19 RAINBOW PARADE CARTOONS Bold King Cole May 29 7 Cupid Gets Her Man July 24 7 It's a Greek Life (3-28)... Aug. 2 7.... Neptune Nonsense (3-28).. Apr. 17 8 Toonerville Picnic Oct. 2t 7 Trolley Ahoy July 3 8 Waif's Welcome, A June 19 7 SMART SET And So to Wed June 19 19.... Framing Father (2-29) Apr. 17 l8'/2.. Grandma's Buoys ( 1-2-37) .. Dec. I8t...l6..., So and Sew Sept. 181 . .15 SPECIAL Headlines for 25 Years (3-14) Mar. 27 21 SPORTS WITH BILL CORUM Goals for Gold and Glory.. Oet. 30t ... 1 1 High, Wide and Dashing... Sept. 4t 9... Iceman. The Jan. I5,'37t.9. .. Ladies Day Dec. 1 8t . 1 • Never Catch the Rabbit (5-2) Apr. 24 II... Pardon My Spray (10-10).. Oct. 2f 10. . . Putting on the Dog Feb. I2,'37t Row, Mr. Row June 19 II... Singing Wheels (12-26) Nov. 20t ... 1 1 STRUGGLE TO LIVE Deadly Females Nov. I3t 9'/2. Forest Gangsters (1-23-37). .Jan. 8. '371.9... Living Jewels June 12 10... Title Rel. Date Min. Underground Farmers Apr. 17 9.. Swamp Land Sept. I8t 9.. EDGAR KENNEDY COMEDIES SUPERBA COMEDIES Bridal Grief Feb. 5,'37f Listen to Freezin' (8-15).. .July 31.... 15.. One Live Ghost Nov. 6t...2l.. Whole-sailing Along May 29 17.. WORLD ON PARADE Coral Isle of the Atlantic (4-25) Mar. 27. ...II.. Gold Mania (1-16-37) Dec. 25K..II.. Graveyard of Ships (1-2-37) .Nov. 27t II.. Heart of the Sierras Nov. 6t . . 1 1 . . Manhattan Waterfront Feb. I9,'37t Romantic Mexico Jan. 22,'37t Trinidad Sept. I It. .. 10. . Venice of the North May 15. ...10.. Washington in Virginia (10-3) Oct. 9t. . . 10. . STATE RIGHTS Title Rel. Date Mln. ALEXANDER Trailing the Seahorse (1-9-37) II.. DYNAMIC Wonderland of Gaspe (6-13) II.. FILM EXCHANGE Ski-Esta (1-2-37) 10. 20TH CENTURY-FOX Title Rel. Date Mln. ADVENTURES OF THE NEWSREEL CAMERAMAN Dogging It Around the World Nov. I3t 10 Loaking for Trouble Dec. 1 8t ...10... Pacing the Thoroughbreds.. Sept. 25t Scouring the Skies Aug. I4t Ski Parade, The Feb. 5,'37t Sports Headliners of 1936 (11-21) Oct. 30t. . . 10. .. MAGIC CARPET SERIES Irish Pastoral (8-22) Aug. 7t 9'/2. Land of Genghis Khan (2-6-37) Dec. I8t...l0... Memories of Spain (10-3).. .Sept. I8I...I0... Philippine Fantasy ( 1 1 -7) . . .Sept. 25t Touring Brazil (12-19) Nov. I3t...l0... . Western Grandeur Feb. 5,'37t UNITED ARTISTS Title Rel. Date Mln. MICKEY MOUSE 39. Mickey's Grand Opera (4-11) Apr. 9 9 40. Through the Mirror. .. .June 18 9.... 101. Mickey's Moving Day.. July 22 9.... 102. Mickey's Rival (8-15). .Aug. 27 9.... 103. Alpine Climbers (8-22). Oct. 28t 9'/2.. 104. Mickey's Circus (8-15). Nov. lit 8.... 105. Donald and Pluto (11-14) Dec. I2t 8 107. Mickey's Elephant (11-14) Feb. I9,'37t.9. ... 108. Don Donald (1-16-37) 8'/2.. 109. Worm Turns, The (1-23-37) 8'/2.. SILLY SYMPHONIES 33. Elmer the Elephant (4-11) May 14 8'/2.. 34. Three Little Wolves (4-11) May 27. ...10.... 35. Toby Tortoise Returns (8-22) Sept. 23t....8.... 106. Three Blind Mouse keteers (11-28) Jan. 28,'37t.7. . . . 108. Country Cousin, The (11-21) Dec. I7t 8'/a. . 109. Mother Pluto (1 1-21 ) . . Mar. 6,'37t.l rl.. 110. More Kittens (1-9-37) 8'/2.. UNIVERSAL Title Rel. Date Mln. GOING PLACES with LOWELL TH0MA3 No. 20 (3-28) Apr. 20 9 No. 21 June 8 9 No. 22 June 22 9 No. 23 (7-11) July 6. ...10.... No. 24 7-18) July 20. ...10.... No. 25 (8-15) Aug. 3. ...10.... No. 26 Aug. 17. ...10.... No. 27 (10-10) Sept. I4t 9 No. 28 (10-17) Oct. I9t 8 No. 29 Oct. 26t....9.... No. 30 Nov. 23t...l0 No. 31 Dec. 2lt 9 No. 32 (2-6-37) Feb. I,'37. ,9'/2. .