Motion Picture Herald (Mar-Apr 1937)

Page scan 000256 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1937
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1937)
Leaf #:
000256
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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96 MOTION PICTURE HERALD MARCH 13, 1937 (THE RELEASE CHALT--C€NT»L) Title Rel. Date Mln. No. 33 Mar. I5,'37t.9 No. 34 Mar. 22.'37t.8 No. 35 Apr. I2,'37t MEANY-MINY-MOE CARTOONS Big Race, The Mar. 3,'37t.7.... Golfers, The (2-13-37) Jan. I l,'37t.8'/a. . House of Magic (2-13-37) ... Feb. 8,'37t.8.... Knights for a Day (1-9-37) . Dec. 28t Lumber Camp Mar. I5,'37f .7.... Turkey Dinner Nov. 30t Bargain Matinee Apr. 4,'37t MENTONE MUSICAL COMEDIES Bargain Matinee Apr. 4,'37tl0 Flippen's Frolics (7-11) July 15... .18 Fun Begins at Home Feb. I7,'37tl0 Fun In the Fire House (11-7) Oct. 28t...l0 Gus Van's Garden Party (10-10) Sept. Zt II It's on the Record Mar. I7.'37t Marine Follies Apr. 29 19 Musical Airways (10-10) Sept. 30f . . . 1 1 Royal Cafe Nov. 25t ...10 School for Swing (2-6-37) . .Jan. 20,'37tl0 Teddy Bergman International Broadcast (6-6).. June 3 20 Television Highlights Dec. 23t. • . 10. . . . Vaud-O-Mat. The (3-28) .. .Apr. 8. ...16 OSWALD CARTOONS Battle Royal (7-18) June 22 7 Barnyard Five Apr. 20 7 Beachcombers (10-3) Oct. 5t 9 Birthday Party, The Mar. 29,'37t Duck Hunt Mar. 8,'37t.l rl.. Everybody Sing (I -30-37) .. Feb. 22,'37t.7 Farming Fools May 25 7 Fun House, The May 4 7.... Gopher Trouble Nov. 30t 7 Kiddie Revue Sept. 21 1 7.... Music Hath Charms (8-8) .. .Sept. 7t 8 Night Life of the Bugs (10-3) Oct. 9t....8.... Puppet Show (10-13) Nov. 2t 8 Unpopular Mechanic (10-17). Nov. 6t 8 STRANGER THAN FICTION SERIES No. 19— Novelty (3-28) Apr. 13 9.... No. 20 — Novelty June I 9 No. 21— Novelty June 15 9.... No. 22— Novelty July 29 9.... No. 23— Novelty (7-11) July 13 10..., No. 24— Novelty (7-18) July 27 10..., No. 25— Novelty (8-1) Aug. 10 10... No. 26— Novelty (8-8) Aug. 24 9.... No. 27— Novelty Sept. 28t. . . .8. . . No. 28— Novelty (9-24) Oct. !2t....8'/2. No. 29— Novelty (9-24) Nov. 9t 8'/2.. No. 30— Novelty ( 12-26) .... Dec. 7t...l0... No. 31— Novelty (1-2-37) . . .Jan. 4,'37t.9... No. 32— Novelty (I -30-37) .. Feb. I,'37t.9... No. 33— Novelty (2-13-37) .. Mar. I,'37t.9... No. 34 — Novelty Mar. 29,'37t.9. . . No. 35— Novelty Apr. 26,'37t UNIVERSAL SPECIAL King Edward the VIII Dec. l4t....9'/2. You Can't Get Away With It Nov. 30t...25... VITAPHONE Title Rel. Date Mln. BIG TIME VAUDEVILLE REEL Vitaphone Entertainers (7-11) Sylvia Froos Vitaphone Hippodrome Molly Picon-Johnny Lee Vitaphone Topnitchers (2-1) Vitaphone Stageshow Vitaphone Gaieties Jack Pepper Vitaphone Internationals... Holtz-Lee Vaudeville Is Back Johnny Perkins Vaude-Villians Marty May Reel Vaudeville (1-30-37).. Harry Rose Bed-Time Vaudeville (2-20-37) Bring On the Girls Edgar Bergen BIG V. COMEDIES Joe Palooka In for the Love of Pete (3-28> Mar. 14 21.. Shemo HowardRobert Norton Calling All Tars Mar. 28 21.. Bob Hope June 27 1 rl. May 2.... 1 1... May 30 July 25 1 rl. Sept. I St ... 1 1 Oct. I7t II Nov. I4t...ll... Dec. I2t...l0... Jan. 2,'37tll... Jan. 30.'37tM... Mar. 6.'37t .l rl. Title Rel. Date Mln. Slum Fun Apr. 1 1.... 21... Johnny Berkes Charles O'Donnell Absorbing Junior May 9 21... Shemp HowardJohnny Berkes Joe Palooka In Here's Howe. June 6 21... Shemp HowardRobert Norton Wife of the Party, The (6-22) ...lune 20 22... Ken Murray Good Old Plumbertime, The July II 20. . , Johnny Berkes Oily Bird, The July 25 20... Ken Murray Joe Palooka In Punch and Beauty Aug. 15 20.. Shemp HowardRobert Norton Dough-Nuts Nov. 14.... 21.. Yacht Club Boys BROADWAY BREVITIES Wash Your Step (3-28) Mar. 7.... 21.. Hal LeRoy Preisser Sisters Paris In New York (3-28).. Mar. 21.... 22.. Irene Bordoni Black Network, The Apr. 4 22.. Nina Mae McKlnney Nicholas Bros. College Dads Apr. II 21.. Leon Janney Double Crossky, The Apr. 18 21.. Olga Baclanova I'm Much Obliged May 2 21.. Vera Van-George Dobbs Maid for a Day May 23 20.. Grace Hayes City's Slicker, The May 30 2 rl Dawn O'Day-Radlo Rubes Romance In the Air .May 16 Winl Shaw-Phil Regan Changing of the Guard (5-16) June 6. ...20.. Sybil Jason Rhythmitis June 13 2 r Hal LeRoy-Toby Wing Song of a Nation, The (6-20) July 4.... 20.. Donald WoodsClaire Dodd When You're Single July 18 2r Cross and Dunn Shake Mr. Shakespeare (7-11) Aug. 22.... 20.. Carolyn Marsh Echo Mountain Aug. 29 20.. Fred Lawrence-Rosalind Marquis Rush Hour Rhapsody (9-19). Sept. 5t...l9.. Jean Sargent Joe Palooka In "The Choke's on You" (9-19) .. .Sept. I2t...2l.. Shemp HowardRobert Norton Backyard Broadcast, The (9-5) Sept. 26t...2l.. Say It With Candy Oct. 3t...20.. Virginia Verrlll Sheik to Sheik .Oct. lOf 21.. Georges Metaxa Can't Think of It Oct. 24t...l8.. Ken Murray-Oswald Captain Bluebeard Feb. I3,'37t Georgle Price Sunday Round-up, The Oct. 3lt...l8.. Dick Foran-Llnda Perry Sweethearts and Flowers. .. .Nov. 7t...20.. Regis Toontey Prelsser Sisters That's Pictures (8-29) Nov. 2lt...2l, . Jay C. Flippen Joe Palooka In "The Blonde Bomber" Nov. 281... 2 1.. Shemp HowardRobert Norton Here Comes the Circus Dec. 5t...l8.. "Poodles" Hanneford "Give Me Liberty" Dec. I9t...22.. John Litel It's All Over Now (2-6-37) .. Dec. 26t...20.. Dan Healy Joe and Asbestos In "A Horse's Tale" (2-13-37) Jan. 9,'37t20.. Harry G ribbon Hamtree Harrington Pretty Pretender, The (2-13-37) Jan. 23. '37121 . . Bernlce Claire Title Rel. Date Mln. Joe Palooka in "Kick Me Again (3-6-37) Feb. 6,'37t2l Shemp HowardRobert Norton Captain Blueblood Feb. 3,'37t Georgie Price Swing for Sale Feb. 27,'37t Hal LeRoy Under Southern Stars Feb. 20,'37tl8 Fred Lawrence-J. Bryan Hotel a la Swing Mar. 13, '371. 2 rls. Eddie Foy, Jr. Mail and Female Mar. 27,'37t.2 rls. Ken Murray COLORTOUR ADVENTURE (Cinecolor) Pearl of the Pacific (7-1 1 ). .Sept. 5t...l0 Colorful Occupation (9-19). .Oct. 8t...l0.... Northern Lights Oct. 31 1 Along the Mediterranean. ... Dec. 5t Hollanders, The (I -23-37) . .Jan. 2,'37tl0 Nice Work (2-13-37) Jan. 30,'371IO. . . . Land of the Midnight Sun. Feb. 27,'37t Nature the Artist Mar. 20,'37t.l rl.. LOONEY TUNES No. 18— Blow Out, The (3-28) Apr. 4 7.... No. 19— Westward Whoa Apr. 25 7 No. 20— Fish Tales May 23 7 No. 21 — Shanghaied Shipmates June 20 7 No. 22— Porky's Pet (7-18). July II 7.... No. 23— Porky, the Rainmaker (8-29) Aug. I 7 No. 24 — Porky's Poultry Plant (9-19) Aug. 22 7.... No. 25— Milk and Money... Oct. 3t 7 No. 26— Porky's Moving .. Day 7 No. 27— Little Beau Porky. .Oct. 24t....7.... No. 28— Village Smithy. The. Nov. I4t 7 No. 29— Porky of the North .. woods (1-9-37) Dec. I9f 7 No. 30— Porky the Wrestler. Jan. 9,'37t.7 No. 31 — Porky's Road Race. Feb. 6,'37t No. 32— Picador Porky (2-27-37) 8... MELODY MASTERS Ramon Ramos and Orchestra. Apr. 18 II Dave Apollon and His Band. May 16 10.... Vincent Lopez and Orchestra June 6 10 Carl Hoff and Orchestra. ... July II I rl.. Nick Lucas and His Troubadours Aug. 15. ...10.... Clyde Lucas and Orchestra (7-14) .Sept. St.. .11.... Harry Reser and Eskimos. . .Sept. 26t 9 Emll Coleman and Orch. (7-11) Oct. 1 7+ ... 1 1 ... . Leon Navara and His Orch. (9-19) .Nov. 7t II Clyde McCoy and Orch. (8-29) .Nov. 28t...l0 ... Jlmmle Lunceford and Orch. (1-23-37) Dec. I9t...l0.... George Hall and Orch Jan. 9.'37tl0 Louisiana Kings Jan. 23,'37t.l rl.. Roger Wolfe Kahn and Orch Feb. 6.'37t Cab Calloway and Orch Feb. 20,'37t Peter Van Steeden and Orch Mar. 6,'37t.l rl.. Jacque Fray and Orch Mar. 27,'37t.l rl.. MERRIE MELODIES (In Color) No. 18 — I'm a Big Shot Now (3-28) Apr. II 7.... No. 19— Let It Be Me May 2 7 No. 20 — I'd Love to Take Orders from You May 16 7 No. 21 — Bingo Crosbyana. . .May SO 7 No. 23— When I Yoo Hoo...June 27 No. 24 — I Love to Slnga (6-20) July 18 7.... No. 25 — Sunday Go To Meetin' Time (9-5) Aug. 8 7... No. 26 — At Your Service, Madame Aug. 29 7... No. 27— Toy Town Hall (9-19) Sept. 19 7 No. 28 — Boulevardler of the Bronx Oct. lOt 7 No. 29— Don't Look Now. ..Nov. 7t 7.... No. 30 — Coocoonut Grove... .Nov. 28t 7.... No. 31— He Was Her Man. .Jan. 2.'37t.7.... No. 32— Pigs Is Pigs (1-16-37) Jan. 30.'S7t.7. . . . No. 32 — I Only Have Eyes for You (3-6-37) Mar. 6,'37t.8 No. 33— The Fella With the Fiddle Mar. 27,'37t.l rl.. OUR OWN UNITED STATES No. 8— Harbor Lights Mar. 21.... I.... No. 9— We Eat to Live.. ..Apr. 18. ...10... No. 10 — Vacation Spots May 16.. ..II.... No. II — Irons in the Fire. ..June 13 1 rl.. No. 12 — Can You Imagine.. .July II 10... No. 13 — For Sports Sake. .. .Aug. 8 10.... PEPPER POT Beneath the Sea Apr. 18 ■ Pictorial Review June 27 1 rl.. When Fish Fight July II 10 PICTORIAL REVIEWS No. I — Oscar's RecipesFurs (9-19) Sept. I2f ... 10.... No. 2 — George Rector — Fashions Oct. I0t...l0. ... No. 3— Girl FootballKnitted Wear Nov. 21t No. 4 — Southern Wear — Aviation (1-23-37) Dee. 26t ... 1 1 No. 5 — Sports Afloat (2-6-37) Jan. I6,'37f 10.... No. 6 — Swimming — Wood Carving Feb. I3,'37t No. 7— Mar. 20,'37t.l rl. VITAPHONE NOVELTIES Nut Guilty (6-27) Nov. 2lf ...10.... Logging Along Sept. 26f Ounce of Invention, An Oct. 24t Ray Gross Oklahoma As Is Dee. I9t Cal Tlnney Poets of the Organ (8-22). .Jan. 16, '371. 1 rl.. Mr. and Mrs. Jesse Crawford Whale Ho (7-14) Feb. I3,'37t Medium Well Done Mar. 6, '371. 1 rl.. Hardeen SERIALS 12 Episodes Each Unless Otherwise Specified REPUBLIC Dick Tracy 6401 Feb. 20,'371. Ralph Byrd-Kay Hughes (15 episodes) Painted Stallion, The 6421. June 5,'37t. Ray Corrigan-Hoot Gibson Robinson Crusoe of Clipper Island S583 Nov. 14 Mala (14 episodes) Undersea Kingdom 8581 (5-16) May SO Ray Corrigan-Lois Wilde Vigilantes Are Coming, The 3582 Aug. 22 Bob LivingstonKay Hughe! STAGE and SCREEN (WeissMlntz-Serlals) Black Coin, The Sept. It Ralph Graves-Ruth Mix (1st episode, t rls.. (15 episodes) followed by 14 twe reel episodes.) Clutching Hand. The (5-23) .Apr. 18 2 rls. Jack Mulhall-Wm. Farnum (each) (1st episode, 3 rls., (also feature version) followed by 14 twsreel episodes.) UNIVERSAL Ace Drummond (11-7) Oct. I9t John King-Jean Rogers (13 episodes) (Exploitation: Nov 7, P. 84.) Flash Gordon (3-14) Apr. 6 Buster Crabbe-Jean Rogers (13 episodes) Jungle Jim (12-26) Jan. I8,'37t. Grant Withers-Betty Jane Rhodes Phantom Rider (6-8) July 6t Buck Jones-Maria Shelton (15 episodes) Secret Agent X 6 Apr. I2,'37t. Scott Kolk-Jean Rogers Wild West Days July 5,'37t. Johnny Mack Brown VICTORY Blake of Scotland Yard Jan. 30,'37t. Shadow of Chinatown Oct. lot Bela Lugosi-Herman Brlx (15 episodes)