Motion Picture Herald (Jul-Aug 1937)

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1937
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1937)
Leaf #:
0008
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 23, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Wednesday, June 23, 1937 VARIETY \ 'Courageous' Wow $22,000 May Set Pittsburgh Record; Pittsburgh, June 22. Give downtown Pittsburgh one smash attraction and others will benefit, too. That's been proven in the past and is so again this week. Lure is 'Captains Courageous,' at the Penn, heading that house for its biggest week since 'San Francisco. ' Cinch' to stick around for another week, moving over to the to top off the fortnight, move with 'Day at the >»g^P^Pl^fei a socir st; presenting a booking jam. Warner Similar is giv but. Fenn (Loew's-UA) (3,300; 25-3550)-— 'Captains Courageous' (MG). Cricks are still tossing their hats in the air and the paying public is backing 'em up. Looks like $22,000 or slightly better and moves to the Warner Friday (25.) for another week. Last week, 'Day at Races' (MG) another sock, winding up iust short of $21,000. Warner (WB) (2,000; 25-35-50)— 'Day at Races' (MG). Marx Bros, comedy brought here for^ ^een^a&L d.Q\vniow&--:me&-~%^^as plenty pf stuff" left. Hea d i ng for a niarlc ;midway between $7,000 and $8,000, real money. HOT WEATHER? WHO CARES! MARX BROS. "DAY AT THE RACES" "CAPTAINS COURAGEOUS" . ; ★ ' i ! CLARK GABLE • MYRNA LOY "PARNELL" ★ ROBERT TAYLOR • ELEANOR POWELL and a Screenful of Stars in "BROADWAY MELODY OF 1938" * WILLIAM POWELL • LUISE RAINER "THE EMPEROR'S CANDLESTICKS" "BETWEEN TWO WOMEN" Franchot Tone • Virginia Bruce • Maureen O'Sullivan "THE GOOD EARTH" at Popular Prices ★ JEANETTE MacDONALD "THE FIREFLY" Allan Jones Warren William And other Big Ones! JAM 6* _ \P