Motion Picture Herald (Nov-Dec 1937)
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58
MOTION PICTURE HERALD
November 13, 1937
134 FILMS SELECTED FOR 'BOOK WEEK' TIEUP
Titles Listed for Exhibitors' Promotion with Libraries and Stores November 1 4 to 20
"National Book Week," sponsored each fall by the National Association of Book Publishers, again offers exhibitors specific opportunities for tying-in with libraries, book counters and book stores in their localities in exploitation motion pictures based on or related to recent film releases.
Recognizing that the library and other public sources of reading material frequently aid exhibitors in publicizing pictures, the National Board of Review this week compiled for such usage a list of some 134 films which may be tied in during "National Book Week," from November 14th to 20th.
The list, which follows, covers films selected by the Board's Review Committees from October, 1936, to November, 1937; the order of arrangement is : picture title, source title of book, if different from film release title, names of authors and distributors. The symbols preceding the titles indicate audience classifications: / — for the family audience, 12 years up: m — for the mature audience, 18 years up; / — for the juvenile audience under 12 years; * — especially interesting or well done.
Films Adapted from Novels
f Back in Circulation, (Novel by Adela Rogers St. John). First National.
f Banjo On My Knee, (By Harry Hamilton). Twentieth CenturyFox.
f Bulldog Drummond At Bay, (By H. C. McNeile). Republic.
m*Camille, (By Alexandre Dumas.) MGM. fj *Captains Courageous, (By Rudyard Kipling). MGM. M *Come and Get It, (By Edna Ferber). United Artists.
f Emperor's Candlesticks, The, (By Baroness Orczy). MGM.
f Fifty Roads To Town, (By Louis Frederick Nebel).
Twentieth Century-Fox. f *Fire Over England, (By A. E. W. Mason). United
Artists.
m*Garden of Allah, (By Robert Hichens). United Artists.
f God's Country and the Woman, (By James Oliver
Curwood). Warner, f *Good Earth, The, (By Pearl S. Buck). MGM. m *Green Light, (By Lloyd C. Douglas). First National.
fj Hopalong Rides Again ("Black Buttes" by Clarence
E. Mulford). Paramount. m»Kid Galahad (By Francis Wallace). Warner, f King Solomon's Mines, (By H. Rider Haggard).
Gaumont-British. m Knight Without Armor, (By James Hilton.) United
Artists.
f Lady Escapes, The, ("My Second Wife" by Eugene
Heltai). Twentieth Century-Fox. f League of Frightened Men, The, (By Rex Stout).
Columbia.
f *Lost Horizon, (By James Hilton). Columbia.
f Luckiest Girl in the World, The, ("Kitchen Privileges" by Anne Jordan). Universal.
f Make Way for Tomorrow, ("The Years Are So Long" by Josephine Lawrence). Paramount.
f Man I Marry, The, (By M. Coates Webster). Universal.
m*Man Who Could Work Miracles, The, (By H. G.
Wells). United Artists, f Man Who Cried Wolf, The (By Arthur Rothafel).
Universal.
f Man Who Found Himself, The, ("Wings of Mercy"
by Alice F. Curtis). RKO-Radio. m *Mayerling, ("Idyl's End" by Claude Anet). Pax. m 'Mountain Justice, (By Charles Neville Buck). First
National.
f Nancy Steele Is Missing, (By Charles Francis Coe).
Twentieth Century -Fox. fj Penrod and Sam, (By Booth Tarkington). First
National.
fj Prince and the Pauper, The, (By Mark Twain).
First National, f 'Prisoner of Zenda, The, (By Anthony Hope). United
Artists.
f Quality Street, (By Sir James Barrie). RKO-Radio. fj Rainbow on the River, ("Toinette's Phillip" by Mrs. C. V. Jamison). RKO-Radio.
f Road Back, The, (By Erich Maria Remarque). Universal.
f Romance and Riches ("The Amazing Quest of Mr. Ernest Bliss" by E. Phillips Oppenheim). Grand National.
f Seventh Heaven, (By Austin Strong). Twentieth Century -Fox.
fj 'Silent Barriers, ("The Great Divide" by Alan Sullivan). Gaumont-British.
m Slave Ship, (By George S. King). Twentieth Century-Fox.
f Slim. (By William Wister Haines). Warner.
m 'Soldier and the Lady, The, ("Michael Strogoff" by
Jules Verne). RKO-Radio. f *SteIla Dallas, (By Olive Higgins Prouty.) United
Artists.
m They Gave Him a Gun, (By William J. Cowen). MGM.
m *They Won't Forget, ("Death in the Deep South" by Ward Greene). First National.
f Think Fast Mr. Moto, (By J. P. Marquand). Twentieth Century -Fox.
f Toast of New York, The ("The Robber Barons" by Mathews Josephson and "The Book of Daniel Drew" by Houck White). RKO-Radio.
f *Topper, (By Thorne Smith). MGM.
f 23y2 Hours Leave, (By Mary Roberts Rinehart). Grand National.
f Under the Red Robe, (By Stanley J. Weyman). Twentieth Century-Fox.
m We Who Are About To Die, (By David Lamson). RKO-Radio.
f Western Gold (By Harold Bell Wright). Twentieth Century-Fox.
f When Thief Meets Thief, ("Jump for Glory" by Gordon Macdonell). United Artists.
m Woman Alone, The, ("The Secret Agent" by Joseph Conrad). Gaumont-British.
m Woman Rebels, A, ("Portrait of a Rebel" by Netta Syrett). RKO-Radio.
m Woman I Love, The, ("L'Equipage" by Joseph Kessel). RKO-Radio.
Films Adapted from Plays and Short Stories
f Adventure in Manhattan, (Story "Purple and Fine Linen" by May Edington). Columbia.
f *As You Like It, (Play by William Shakespeare). Twentieth Century-Fox.
f Big Game, (Collier's serial by Francis Wallace). RKO-Radio.
f Call It a Day, (Play by Dodie Smith). Warner, f *Charge of the Light Brigade, The, (Based on poem
by Alfred Lord Tennyson). Warner, m Damaged Goods, (Play by Eugene Brieux). Grand
National.
f *Dead End, (Play by Sidney Kingsley). United Artists.
m Dreaming Lips (Play "Melo" by Henry Bernstein). United Artists.
fj *Elephant Boy, (Jungle Book story "Toomai of the Elephants" by Rudyard Kipling, "Sabu, The Elephant Boy" story of the Hindu boy in the film, by Frances Flaherty). United Artists.
f Espionage, (Play by Walter Hackett). MGM.
f *Family Affair, A, (Play "Skidding" by Aurania Rouveyrel). MGM.
f Firefly, The, (Play by Otto Harbach). MGM.
f Forty Naughty Girls, (Story "The Riddle of Forty Naughty Girls" by Stuart Palmer). RKO-Radio.
f Go-Getter, The, ("Cappy Ricks" story by Peter B. Kyne). Warner.
f Good Old Soak, The, (Play "The Old Soak" by Don Marquis). MGM.
f Great Guy, (Saturday Evening Post "Johnny Cave" stories by James Edward Grant). Grand National.
fj Great O'Malley The, (Story by Gerald Beaumont). Warner.
f Head Over Heels in Love, (Play "Pierre ou Jean" by Francois de Croisset). Gaumont-British.
f Hide-Out in the Alps, (Play by Neil Grant). Grand National.
m Last of Mrs. Cheney, The, (Play by Frederick
Lonsdale). MGM. f London by Night, (Play "The Umbrella Man" by
Thomas Hill). MGM. m *Love From a Stranger, (Play by Frank Vosper).
United Artists, f Love On the Run, (Cosmopolitan story by Alan
Gill and Julius Brodie). MGM. m Madame X, (Play by Alexandre Bisson). MGM. f Magnificent Brute, The, (Liberty story "Big" by
Owen Francis). Universal, f Man of Affairs, (Play "The Nelson Touch" by
Neil Grant). Gaumont-British. f Meet the Missus, (Story "Lady Average" by Jack
Goodman). RKO-Radio. fj Mighty Treve, The, (Story by Albert Payson Ter
hune). Universal, f Mr. Dodd Takes the Air, (Saturday Evening Post
story by Clarence Budington Kelland). First National.
m *Night Must Fall (Play by Emlyn Williams). MGM.
f 'Pamell, (Play by Elsie T. Schauffler). MGM.
f Pennies From Heaven, (Story "The Peacock Feather" by Katherine Moore). Columbia.
m Personal Property, (Play "Man in Possession" by H. M. Harwood). MGM.
m -Plough and the Stars, The, (Play by Sean O'Casey). RKO-Radio.
m Outcast, (Story by Frank B. Adams). Paramount, f Racing Lady, (Story "All Scarlet" by Damon Runyon). RKO-Radio. f Ready, Willing and Able, (Saturday Evening Post
story by Richard Macaulay). Warner, m 'River of Unrest, (Play "The Trouble" by Dudley
Sturrock and Noel Scott). Gaumont-British. fj Rose Bowl, (Story "O'Reilly of Notre Dame" by
Francis Wallace). Paramount, f 'Stage Door, (Play by Edna Ferber and George S.
Kaufman). RKO-Radio. f Step Lively Jeeves, (Based on P. G. Wodehouse
"Jeeves" stories). Twentieth Century-Fox. f Tarzan Escapes, (Stories by Edgar Rice Burroughs).
MGM.
m *Theodora Goes Wild, (Story by Mary McCarthy). Columbia.
f Thin Ice (Play "Der Komet" by Attila Orbok).
Twentieth Century-Fox. f Thirteenth Chair, The, (Play by Bayard Veiller).
MGM.
f *Three Men on a Horse, (Play by George Abbott and John Cecil Holm). First National.
f Wee Willie Winkie, (Story by Rudyard Kipling). Twentieth Century-Fox.
f We're on the Jury, (Play "Ladies of the Jury" by Fred Ballard.) RKO-Radio.
f When Love Is Young, (Story "Class Prophecy" by Eleanor Griffen). Universal.
f Wild Money, (Story by Paul Gallico). Paramount.
f *Wings of the Morning, (Based on stories by Donn Byrne). Twentieth Century-Fox.
f Wings Over Honolulu, (Red Book serial by Mildred Cram). Universal.
m *Winterset, (Play by Maxwell Anderson). RKORadio.
Films with Book Value Tieup
m Black Legion, (Important because it deals with contemporary questions). Warner.
fj Borneo, (Unusual animals, fish and reptiles). Twentieth Century-Fox.
fj Daniel Boone, (Early days in Kentucky). RKORadio.
f 'Dead March, The (Effective, deliberate anti-war film). Imperial.
fj Killers of the Sea, (Killing the killers in the Gulf of Mexico). Grand National.
f 'Life of Emile Zola, The, (With especial emphasis on the Dreyfus case). Warner.
f 'Lloyd's of London, (History of the great insurance company). Twentieth Century-Fox.
m 'Maid of Salem, The, (Witchcraft days in the New England colonies). Paramount.
fj* Plainsman, The, (Wild Bill Hickok and Buffalo Bill making the Western frontier safe for the settlers). Paramount.
m *Rembrandt, (Life of the 17th century Dutch painter). United Artists.
f 'Souls at Sea, (Story of the slave trade in the 19th century founded on a historical incident). Paramount.
f 'Victoria the Great, (The highlights of the Queen's reign). RKO-Radio.
Foreign Language Films With Book Value Tieup
f Capello A Tre Punti, H (The Three -Cornered Hat), (Play by Antonio de Alarcon. Italian). Nuovo.
m *Eternal Mask The, (Novel by Leo Lapaire. German). Burtsyn.
f Familjen Som Var En Karusel (The Family That Was a Merry-Go-Round), (Novel by Gunnar Widegren. Swedish). Scandinavian.
f Froken Blir Piga (A Young Lady Goes Into Service), (Novel by Gunnar Widegren. Swedish). Scandinavian.
f *Golgotha, (French production of the Passion of the
Savior). Golgotha, f *Janosik, (A kind of Czecho-Slovakian Robin Hood
story). French, m 'Kermesse Heroique, La (Carnival in Flanders),
(Historical comedy of the Spanish invasion of
Flanders in the 17th century). American, f Kimiko, (Novel "Two Wives" by Minoru Nakano.
Japanese). Green, f *Miserables, Le, (Novel by Victor Hugo. French).
FrancoAmerican, f New Earth, The (Short Dutch film showing the
reclamation of land from the Zuyder Zee). New. m 'Razumov, (Novel "Under Western Eyes" by Joseph Conrad. French). Garrison, m Song of China, The, (Record of three generations
of a Chinese family. Silen film). McLean, f Wave, The (Redes) (Native fishermen of Alvarado
on the Goulf of Mexico). Frontier, f Wedding of Palo, The, (Written and produced in
Greenland by Dr. Knud Rasmussen). Hoffberg.
Midland Deal Arranged
Herbert M. Woolf and M. B. Shanberg of Kansas City, while in New York last week, arranged to have Midland Investment Company, the owners, take over the Midland theatre and office building property in Kansas City, since the lease to Loew's made 10 years ago had expired. The deal included a temporary arrangement for future operation of the theatre by Loew's.