Motion Picture Herald (Nov-Dec 1937)

December II, 1937 MOTION PICTURE HERALD 65 Express Company; INCORPORATIONS To Boost "Fargo" A comprehensive exploitation tie-up for the Frank Lloyd production, "Wells Fargo," based on the modern descendant of the picture's subject has been arranged by Paramount with the Railway Express Agency. The picture is based on the pioneer days of express service. Arrangements for the tie-up were made by Hal Danson, under the supervision of Alec Moss, of the Paramount Pictures home office advertising and exploitation department. For Railway Express, N. P. Ballou, assistant to the president, and K. N. Merritt, general sales manager, handled details. Starting the day after Christmas, the Railway Express Company will unfurl a national poster campaign on its fleet of 10,000 trucks. This poster, in full color, will be exhibited in two and four-sheet sizes. In addition, special 25 x 33-inch window cards in color carrying a picture of a pony express rider and modern Railway Express service and bearing copy on "Wells Fargo" have been prepared for Railway Express offices and for displays in front of theatres. Special giveaway folders, selling "Wells Fargo" with copy and art, are to be had at all Paramount Picture Exchanges where they will be available to theatre men free of charge for local playdate imprinting. Distribution is partly through Railway Express offices and by all delivering and pick-up calls. Railway Express, operating spot radio programs in many key cities, will broadcast information regarding the picture and theatres playing the picture in these cities will receive full credit. In all of its national newspaper advertising, Railway Express will make mention of "Wells Fargo." Full publicity with attractive art will appear in issues of "The Express Messenger," Railway Express house organ and the January issue of this publication will feature a special cover design dedicated to the film. National Board Names 2 Members The Rev. John F. Kelly of the Church of the Transfiguration, Brooklyn, and John M. Loughran, principal of the Samuel J. Tildon High School, have been elected as members of the general committee of the National Board of Review of Motion Pictures. "The board welcomes Father Kelly to its membership," Wilton A. Barrett, executive secretary of the board, said, "because of his wide background and experience, which includes an interest in motion pictures, particularly as they are regarded by young people. Mr. Loughran's election follows his sponsoring in the Samuel J. Tildon High School last year of a parent-teacher study course in motion pictures in which the National Board of Review assisted." Talent Studios Formed Associated Talent Studios, Inc., has been formed in Seattle. The studio plans the establishment of a school for instruction in broadcasting and public address work, motion picture sound recording, and radio program preparation. Facilities are available for production of short subjects for advertising and publicity purposes. The following companies have been incorporated during recent weeks in the states named : DELAWARE Bay Broadcasting Company to do a general advertising business listing capital stock of 5,000 shares, no par value. Incorporators are Arthur M. Kreidmann, D. E. Newman and J. A. Hayes of New York. Bonded Film Corporation to do a general motion picture business, listing a capital of $1,000. Harold C. Vaughn, David H. Jackman and Edwin E. Lindgren, New York. Chromact Film Industries, Inc., to deal in motion picture films, negatives, etc., listing capital of $600,000. Incorporators are B. R. Jones, J. P. Murray and W T. Cunningham, Wilmington, Del. Columbia Films of Malaya, Ltd., to deal in motion picture films, listing a capital of $5,000. Incorporators are Max Seligman, Richard Philpott and Floyd Weber, New York. Columbia Pictures Near East, Ltd., to deal in motion picture films, listing capital of $100,000. Max Seligman, Richard Philpott and Floyd Weber. Columbia Films of Netherlands, Indies, Ltd., to deal in motion picture film, listing capital of $5,000. Max Seligman, Richard Philpott and Floyd Weber. Flandria Films, Ltd., listing capital of $500,000 and chartered by J. M. Freer, J. A. Freer and C. R. Murphy. Fox Cudahy Corporation to do a general motion picture business, listing capital of $1,000. Harold C. Vaughan, David H. Jackman and Edwin E. Lindgren, New York. Fox Fort Washington Corporation to conduct theatres, etc., with capital of $1,000. Harold C. Vaughan, Joseph A. Donovan and Edwin E. Lindgren. Fox World Theatre Corporation to do a general motion picture business listing capital of $1,000. Harold C. Vaughan, David H. Jackman and Edwin E. Lindgren. Globe Pictures Corporation to deal in motion pictures, films, etc., listing a capital of 200 shares, no par value. Margaret Tully, Charles Ettinger and Stanley J. Sragow. Ina Ray Hutton, Inc., to engage in amusements of all kinds, motion pictures, amusement parks, etc., with capital stock of 1,000 shares, no par value. Incorporators are Florence Epstin, Leona F. Walker and Robert Morris, New York. Micro Films, Inc., to deal in projecting machines and other devices relating thereto with a capital of 250 shares, no par value. Incorporators are Walter Lenz, B. R. Jones and J. P. Murray, Wilmington. National Theatres Agency Company, Inc., changed its name to National Theatres Amusement Company, Inc., New York. Pathe Manufacturing Corporation to operate motion picture projection machines, listing capital stock of 1,000 shares, no par value. Ann Victor, Florence Abramson and Henrietta Schiffman, New York. RKO Radio Pictures (Trinidad), Inc., to deal in motion pictures, slides, films, records, listing capital of $100,000. Robert H. Dann, George E. Youngman of New York. Tri-Mension Pictures, Inc., to deal in motion pictures, cameras, lenses, etc., listing capital of 100,000 shares, no par value. Harold C. Vaughan, David H. Jackman and Edwin E. Lindgren. FLORIDA Consolidated Amusements Company, West Palm Beach, amusements ; seven shares, no par value. G. W. Hunter, H. W. Cox and J. Herman, directors. Florida Enterprises, Inc., Miami, amusements ; 80 shares, no par value. J. C. Donovan, M. L. Cooper, M. B. Anderson, directors. Smith Miami Theatre Corporation, Miami, to operate theatres ; 196 shares, no par value. N. B. Lyon, M. R. Pollard and W. R. McLaren, incorporators. KENTUCKY K. I. T. Royalty Company, Owensboro, $2,500. W. R. Hildebrand, J. C. Miller and Nick Shiarella. NEW YORK Ampora Film Exchange, Inc., New York City, to distribute motion picture films. Joseph Eckhaus, Walter Bibo and Joseph Scheinman. Arstodd, Inc., Sythca, Inc., Olthea, Inc., Eastnor, Inc., all New York City, capital 100, no par shares, to operate theatres. L. Athana, A. Nadelman and B. Goldberg. Azalp Theatre Corporation, New York City, to operate motion picture theatres. Betty Reverman, Bernard Zimetbaum and Murray Weinberg. Carter Cinema Productions Company, New York City, capital 200 shares, no par value. Marshall H. Rosett, Lee Brenner and Rose Eskin. Direct Distributing Corporation, New York City, to distribute motion pictures. Pearl Portnoy, Henrietta Schwartz and Ira H. Gelber. Hermed Corporation, New York City, to operate motion picture theatres. Melvin Katske, Gwen Novis and John H. De Maio. Mercury Theatre, Inc., New York City, capital 1,000, no par values. Harold R. Vaughan, Edwin E. Lindgren and W. Wilson Merrill. New Yorkers Amusement Company, Inc., New York City, to exhibit motion pictures. Solomon Kleinman, Victor Ellenbogen and Ella Shelnick. Plaza Productions, Inc., New York City, to operate motion picture theatres, places of amusement. Anne Swick, Sidney J. Guran and Doris Berkman. Roma Theatres, Inc., New York City, capital 100, no par shares. Harry Weinberger, Chester A. Pearlman and Beatrice Weinberger. Rosemar Theatre Company, Inc., New York City, to exhibit motion pictures. Harold Schwam, Joseph Quittner and Rose Goldstein. Seaboard Amusement Corporation, New York City, to exhibit motion pictures. Mollie Brook, Kate Berchin and Martin L. Lothstein. Seelen Corporation, Bronx, to exhibit motion pictures. Henry Ceelenfreund, Rose Seelenfreund and Alfred Seelen. Stainless Theatre Corporation, New York City, to operate motion picture theatres. Nathan Steinberg, Theresa Steinberg and Irving Liss. Supreme Ticket Office, Inc., New York City, to deal in theatre tickets. Theresa Powers, Mildred Lebon and Lillian Bloom. Transradio News Features, Inc., New York City, to produce news films, capital $5,000 in $5 shares. Wallace G. Quisenberry, Herbert Moore and Dixon Stewart. Ukrafilm Corporation, New York City, to distribute motion pictures. John Petrowski, John Stadnyk and John Palega. United Motion Pictures Industries, Ltd., New York City, to deal in motion pictures. Roy Smeck, C. Gibson and George Orth. Weindan Amusement Corporation, New York City, to exhibit motion pictures. Benjamin Brenner, Samuel Charles Lefkowitz and Blanche Finkelstein.