Motion Picture Herald (Nov-Dec 1937)

Page scan 000625 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1937
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1937)
Leaf #:
000625
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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December II, 1937 MOTION PICTURE HERALD 71 weekend business, with everybody happy. — Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patronage. United Artists CALL OF THE WILD: Clark Gable, Loretta Young, Jack Oakie — I picked up this more than two years' old show and gave my Saturday night a high gross that still holds for the two months we have been open here. I have always favored a good old show over a current release that is just another 8,000 feet of film. — L. V. Bergtold, New Westby Theatre, Westby, Wis. General patronage. DEAD END: Sylvia Sidney— A superb picture that was less than satisfactory from a business standpoint. Played November 21-22.— L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. DEAD END: Sylvia Sidney, Joel McCrea, Humphrey Bogart — Exceptional show; one of the best this year. Played to better than average business. Should have played later to get benefit of advertising in larger nearby cities that played after I did.— L. V. Bergtold, New Westby Theatre, Westby, Wis. General patronage. HISTORY IS MADE AT NIGHT: Charles Boyer, Jean Arthur— On the strength of Jimmy Fidler's radio comment on "Vogues of 1938," I played this as a substitute for "Vogues." This proved to be a satisfactory exchange, as "History" is a fine show that seemed to go over very well. No kicks even from the lowbrows."—L. V. Bergtold, New Westby Theatre, Westby, Wis. General patronage. ROMAN SCANDALS: Eddie Cantor— Never having used this we rather expected better than average business, but it disappointed. Those who came enjoyed it. Played November 11-12.— L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. STAR IS BORN, A: Janet Gaynor, Fredric March, Adolphe Menjou, May Robson — Words cannot express the greatness of this feature. When the Academy Awards are given at the end of the year 1937, I believe that Janet Gaynor for her superb acting in this picture should merit the deepest consideration. Filmed in color, this is an exhibitor's dream come true. Box Office in capital letters. Thanks, United Artists. Running time, 110 minutes. Played November 25. — J. A. Reynolds, Director of Recreation, State Prison, Trenton, N. J. Prison patronage. STELLA DALLAS: Barbara Stanwyck, John Boles, Anne Shirley — Excellent and a good attraction at our house. The whole cast plays superbly. Played November 14-15. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. WALTER WANGER'S VOGUES OF 1938: Warner Baxter, Joan Bennett — Another gorgeous color picture wasted on a far too trivial story. Only fair business. Played November 18-19.— L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. Universal BLACK ACES: Buck Jones— A plumb good western that the chewers and spitters just eat up, the. kind that make the big hat boys lay their shekels on the line. Buck Jones is a draw here and we look forward to each new release. Played November 20.— Mayme P. Musselman, Princess Theatre, Lincoln, Kan. Small town patronage. 100 MEN AND A GIRL: Deanna Durbin, Leopold Stokowski, Adolphe Menjou — If Hollywood can get Stokowski and his band for one picture a year like this one the future of symphonic music is secure. A picture you will be proud to play and which will pay for itself. Played November 14-6. — R. B. Hippie, Bijou Theatre, Pierre, S. D. General patronage. THREE SMART GIRLS: Deanna Durbin, Binnie Barnes, Alice Brady, Ray Milland — Universal's find, Deanna Durbin, sure won a place in the hearts of the boys here. A pleasant little picture that is down-toearth entertainment, with comedy, tears and music. Just the thing for any theatre. The three smart girls, Nan Grey, Barbara Read and Deanna Durbin, stole the picture and turned in stellar performances. This is worth a place in any spot and should be shown by every theatre owner in the country. Running time, 85 minutes. Played November 27.— J. A. Reynolds, Director of Recreation, State Prison, Trenton, N. J. Prison patronage. Warner Brothers GO GETTER, THE: George Brent, Anita Louise. Charles Winninger — I picked this up as a sub for a current release and can say it is a honey. One of the best we have played for some time. Many stopped at the ticket window on the way out with compliments for this unusually fine offering. If you haven't played it, be sure to pick it up. — L. V. Bergtold, New Westby Theatre, Westby, Wis. General patronage. SINGING MARINE, THE: Dick Powell, Doris Weston — Dick Powell and his new partner, Doris Weston, give a very good performance in this one. Story not quite so good as "Flirtation Walk" and "Shipmates Forever," but plenty good at that. A good floor show and dance numbers by Busby Berkeley pep up the show. Larry Adler, champ harmonica player, gives some good numbers and Hugh Herbert gets the usual number of laughs. Running time, 105 minutes. Played November 19-21.— Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small town patronage. WHITE BONDAGE: Jean Muir, Gordon OliverBetter than usual programmer. Running time, 60 minutes.—W. E. McPnee, Strand Theatre, Old Town, Maine. General patronage. WINE, WOMEN AND HORSES: Barton MacLane, Ann Sheridan— Not much to it. Was not liked very well.— W. H. Hardman, Royal Theatre, Frankfort, Kan. Small town patronage. Wil cox THIS'LL MAKE YOU WHISTLE: Jack Buchanan — These English productions will make any exhibitor "whistle," because that's all there is left to do when the people start at you about English pictures. — Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patronage. Columbia BACK TO THE WOODS: 3 stooges— The best we've seen yet from this trio of favorites. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. CANINE CAPERS: Scrappy Cartoons— If there is any excuse for these "Scrappy Cartoons" I cannot decide what it is. They are all terrible.— C. O. Shuler, Heflin Theatre, Heflin, Ala. Small town and rural patronage. CANINE CAPERS: Scrappy Cartoon— Fair cartoon. — Mayme P. Musselman, Princess Theatre, Lincoln, Kan. Small town patronage. CLOCK GOES 'ROUND AND 'ROUND: Scrappy Cartoons — Just a bit different, but not too good. — Mayme P. Musselman, Princess Theatre, Lincoln, Kan. Small town patronage. COMMUNITY SING: Well, we got the crowd going on this one, and broke the ice. They ate it up. — Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patronage. DRUG STORE FOLLIES: Broadway Follies— Pretty good short that nobody kicked or commented on. — Mayme P. Musselman, Princess Theatre, Lincoln, Kan. Small town patronage. PLAYING THE PONIES: 3 Stooges— Columbia always comes through with their two-reelers. This is not as good as some of the "Stooges" comedies, but they are still tops.— C. O. Shuler, Heflin Theatre, Heflin, Ala. Small town and rural patronage. Educational BASHFUL BALLERINA: Imogene Coca— Terrible, and that doesn't half describe it. — Mayme P. Mussel an, Princess Theatre, Lincoln, Kan. Small town patronage. GIFTS IN RHYTHM: The Cabin Kids— Great entertainment. The Cabin Kids are very good. Running time, one reel. — Gladys E. McArdle, Owl Theatre, Labanon, Kan. Small town patronage. OZZIE OSTRICH COMES TO TOWN: Terry -Toons — Fair cartoon. Heard a few giggles during the run of this cartoon. — Mayme P. Musselman, Princess Theatre, Lincoln, Kan. Small town patronage. SLACKS APPEAL: Two-Reel Comedies— Good comedy.— Mayme P. Musselman, Princess Theatre, Lincoln, Kan. Small town patronage. Metro-Goldwyn-Mayer BLOTTO (RE-ISSUE): Laurel and Hardy— Just as funny as it ever was and worth a playdate. A good comedy is so rare, that these old reissues are a sort of novelty. — Mayme P. Musselman, Princess Theatre, Lincoln, Kan. Small town patronage. BOSKO AND THE CANNIBALS: Harman-Ising— An excellent color cartoon continuing the "Straight to Grandma's Here I Go" idea that was so effective when Bosko met the Pirates. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. CARNIVAL IN PARIS: Musical Comedies— As good as this series has produced to date. Rather than being comedy, though, it would best balance a comedy feature. Ann Rutherford is lovely and looks promising. — L.. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. FRAMING YOUTH: Our Gang— Good comedy; pleased all. — W. H. Hardman, Royal Theatre, Frankfort, Kan. Small town patronage. GOLF MISTAKES: Pete Smith Specialties— This is okay. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. GRAND BOUNCE, THE: Pete Smith Specialties— This is a good novelty reel. Tells the story of a bad check. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. HEARTS ARE THUMPS: Our Gang— If you can hold it off that long, it's a natural for Valentine's Day and it's very acceptable comedy.— L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. JUNGLE JUVENILES: Pete Smith Specialties— A great short that the adults as well as the kids enjoyed. The monkeys drew plenty of laughs. Running time, 10 minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. JUNGLE JUVENILES: Pete Smith SpecialtiesGood, as are all of Pete Smith's specialties. — Mayme P. Musselman, Princess Theatre, Lincoln, Kan. Small town patronage. OLD MILL POND: Harman-Ising — Here's our vote for the best cartoon of the year. If you have not played this one, do so without fail. — C. O. Shuler, Heflin Theatre, Heflin, Ala. Small town and rural patronage. OLYMPIC SKI CHAMPIONS: Pete Smith Specialties— A fine action short. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. PENNY WISDOM: Pete Smith Specialties— A very interesting color short, especially for the women, since it presents cooking hints they will best appreciate. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. ROMANCE OF RADIUM: Pete Smith SpecialtiesFine. An educational reel. The history of the discovery of radium climaxed by actual movies of the dangerous and priceless substance. Done with a sense for the dramatic. This short subject combines all the qualities of a feature and is a complete little play in itself. — C. T. Cooney, Jr., Waldo Theatre, Waldoboro, Me. General patronage. ROMANCE OF RADIUM: Pete Smith SpecialtiesVery interesting subject. — W. H. Hardman, Royal Theatre, Frankfort, Kan. Small town patronage. SOAK THE POOR: Crime Doesn't Pay Series— As we have always contended, this series of "Crime Doesn't Pay" is the best series put out by any producer, and after seeing this one, we cannot change our opinion. The plot and acting is carefully worked out and is certainly appreciated by the audiences. Running time, 18 minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. SOME TIME SOON: Musical Comedies— We sure hope the "Some Time" won't be long coming when Metro decides to drop these socalled musical comedies and produces some real ones. These are flat and dull. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. (Continued on following page, column 2) \ — Merely phone the nearest office of dependable Railway Express. Your films will be picked up, rushed by Rail or Air Express, delivered promptly, as specified. Cost, low. Economy, real. You'll enjoy quick profit and bask in good-will. Ra ILWAY E XPRESS Ms. AGENCY INC. NATION-WIDE RAIL-AIR SERVICE