Motion Picture Herald (Nov-Dec 1937)

Page scan 000627 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1937
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1937)
Leaf #:
000627
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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December II, 1937 MOTION PICTURE HERALD 7: THEATRE RECEIPTS The total of theatre receipts for the calendar week ended December 4, 1937, from 65 theatres in 13 major cities of the country was $1,014,645, an increase of $144,194 over the total for the preceding week ended November 27, 1937, when 64 theatres in 13 large cities aggregated $870,451. (Copyright, 1937. Reproduction of material from this department without specific written permission from Motion Picture Herald expressly forbidden.) XL _ J, (Average weekly grosses for 66 week period I neaTreS from January 4, 1936, to April 3, 1937) Boston Seats Price Average Receipts Per Week Chicago ^^Chicago Garrick Oriental Palace . 3Sc-7Sc $17,700 5Sc-$1.10 2Sc-65c 13,600 25c -65c 14,500 35c -75c 26,200 25c -50c 8,000 35c -75c 35,500 35c-75c 6,800 35c-75c 17,500 35c-75c 19,900 35c-75c 13,000 20c-55c 14,800 35c-75c 17,500 Cleveland Allen 30c-55c 5,700 30c -55c 12,700 RKO Palace 3,100 30c -75c 17,800 30c-55c 17,200 Denver 25c-40c 6,700 25c -50c 9,600 25c -40c 7,300 Los Angeles and Hollywood Carthay 1,518 Chinese 2,500 Four Star 900 Hillstreet 2,700 Loew's State 2,500 Pantages 3,000 Paramount 3,595 W. B. Hollywood 3,000 Minneapolis Minnesota 4,000 RKO Orpheum State Montreal Capitol 2,547 Loew's 3,115 Palace Princess 2,272 50c-$1.50 11,800 2,500 30c -75c 11,600 . 900 40c-55c 4,000 2,700 30c -65c 8,000 2,500 30c-75c 14,700 30c -65c 8,100 . 3,595 30c-65c 18,400 3,000 30c-65c 10,400 4,000 25c -55c 12,200 2,900 25c -40c 7,200 25c -55c 5,600 , , 2,547 25c-60c 9,300 .. 3,115 25c-50c 11,000 2Sc-65c 10,500 25c-65c 7,600 Current Week Picture Gross "Big Town Girl" (20th Cent.-Fox). 22,000 (plus stage show) (25c-55c) "The Hurricane" (U.A.) 7,000 "Stage Door" (RKO) and 18,000 "Prescription for Romance" (Univ.) "Double Wedding" (MGM) and 14,000 "Dark Journey" (U.A.) "Ebb Tide" (Para.) 22,000 (stage: Hal LeRoy) "AH Baba Goes to Town" 8,000 (20th Cent. -Fox) and "Dangerously Yours" (20th Cent. -Fox) "The Awful Truth" (Col.) 40,000 (plus stage show) "Hold 'Em Navy" (Para.) 6,200 "Ebb Tide" (Para.) 28,000 (stage: Rita Rio and Orch.) "Damsel in Distress" (RKO) 20,800 (plus stage show) "Nothing Sacred" (U.A.) 12,000 (2nd week) "Murder in Greenwich Village" 14,000 (Col.) (plus stage show) "Double Wedding" (MGM) 10.300 (3rd week) "Second Honeymoon" 8,500 (20th Cent.-Fox) (8 days) "Damsel in Distress" (RKO) 15,000 (8 days) "Submarine D-l" (F.N.) 24,000 (stage: Tom Howard-George Shelton) "The Firefly" (MGM) 17,000 "Ebb Tide" (Para.) 8,000 "Second Honeymoon" 14,000 (20th Cent.-Fox) "The Firefly" (MGM) and 13.000 "There Goes the Groom" (RKR) "The Hurricane" (U.A.) 13,500 (4th week) "Navy. Blue and Gold" (MGM) and 11,200 "Big Town Girl" (20th Cent.-Fox) "Victoria the Great" (RKO) 5,604 (2nd week) "The Awful Truth" (Col.) and 20,000 "The Shadow" (Col.) "Navy. Blue and Gold" (MGM) and 14,472 "Big Town Girl" (20th Cent.-Fox) "The Awful Truth" (Col.) and 21,500 "The Shadow" (Col.) "Stand-In" (U.A.) 15.000 (plus stage show) "Alcatraz Island" (F.N.) (2nd week) 17,419 and "It's Love I'm After" (W.B.) "Ebb Tide" (Para.) 8,000 "Damsel in Distress" (RKO) 7,000 "The Awful Truth" (Col.) 10,000 "It's Love I'm After" (W.B.) and.. 7,500 "Dangerouslv Yours" (20th Cent.-Fox) "The Awful Truth" (Col.) and 10,000 "Life Begins in College" (20th Cent.-Fox) "Stage Door" (RKO) 6,500 (2nd week) "The Barrier" (Para.) and 8,000 "Footloose Heiress" (W.B.) Previous Week Picture Gross "Some Blondes Are Dangerous" 22,000 (Univ.) (35c-5Sc) "Live, Love and Learn" (MGM).. 12,000 and "Madame X" (MGM) "The Awful Truth" (Col.) and 13,500 "Murder in Greenwich Village" (Col.) (2nd week) "It's Love I'm After" (W.B.).... 17,000 (stage: Frank Parker) "The Great Garrick" (W.B.) and.. 7,000 "West of Shanghai" (F.N.) (35c-50c) "Second Honeymoon" (20th Cent.-.. 33,000 Fox) (stage: Vincent Lopez and Orch.) (8 days) "This Way, Please" (Para.) 4,800 "The Last Gangster" (Univ.) 19,000 (plus vaudeville revue) "The Great Garrick" (W.B.) 8,000 (stage: Tom Howard and revue) (5 days) "Nothing Sacred" (U.A.) 16,800 (1st week) "Annapolis Salute" (RKO) 14,500 (plus stage show) "Double Wedding" (MGM) 14,200 (2nd week) "It's Love I'm After" (W.B.) 4,000 (5 days) "Second Honeymoon" (20th Cent. 10,000 Fox) (5 days) "The Great Garrick" (W.B.) 12,000 (stage: Rita Rio and Girl Orch.) (5 days) "Angel" (Para.) 6,000 "Blossoms on Broadway" (Para.).. 4,750 "The Awful Truth" (Col.) 19,500 "Victoria the Great" (RKO) and.. 4,600 "Fight for Your Lady" (RKO) (5 days) "The Hurricane" (U.A.) 14,300 (3rd week) "The Firefly" (MGM) and 11,959 "Wallaby Jim of the Island" (G.N.) "Victoria the Great" (RKO) 6,371 (1st week) "Fight for Your Lady" (RKO) and 6.30C "Fit for a King" (RKO) "The Firefly" (MGM) and 15,671 "Wallaby Jim of the Island" (G.N.) "Fight for Your Lady" (RKO) and 6,500 "Fit for a King" (RKO) "Ebb Tide" (Para.) 19,000 (stage: Everett Marshall-Peters Sisters) "Alcatraz Island" (F.N.) (1st week) 18,500 and "Sh! the Octupus" (F.N.) "The Awful Truth" (Col.) 13,500 "Second Honeymoon" 5,500 (20th Cent.-Fox) (6 days) "The Firefly" (MGM) 6,000 "Breakfast for Two" (RKO) and.. 8,000 "Forty Naughty Girls" (RKO) "It's All Yours" (Col.) and 6,500 "Racketeers in Exile" (Col.) "Stage Door" (RKO) 11,000 (1st week) "Live. Love and Learn" (MGM).. 5,500 and "Bad Guy" (MGM)