Motion Picture Herald (Mar-Apr 1938)

Page scan 000384 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1938
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1938)
Leaf #:
000384
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

64 MOTION PICTURE HERALD March 26, 1938 {Reports continued from preceding page) DECATHLON CHAMPION: Pete Smith Specialties — A good sports attraction. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. MAN IN THE BARN, THE: Historical Mysteries— This, is the second of this series we have played and they were both unusually interesting. Running time, 9 minutes. — C. McKusick, Community Theatre, Guilford, Me. Small town patronage. NIGHT AT THE MOVIES, A: Robert Benchley— Very funny and it didn't cover half the laughs the situation involves. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. STOCKHOLM, PRIDE OF SWEDEN: FitzPatrick Travel Talks — More favorable comments on this travelogue than we've heard in months. Color superb. Interesting throughout. Running time, 9 minutes. — A. Goldson, Gold Coast Theatre, Chicago, 111. Neighborhood patronage. WHAT DO YOU THINK, NO. 2: M-G-M Miniatures— Not as good as No. 3 but will pass. Running time, 10 minutes.— A. E. Eliasen, Rialto Theatre, Paynesville, Minn. Rural and small town patronage. WHAT DO YOU THINK, No. 3: M-G-M Miniatures— Good. Make them think a little. Running time, 10 minutes. — A. E. Eliasen, Rialto Theatre, Paynesville, Minn. Rural and small town patronage. Miscellaneous I PLEDGE MY HEART: (United States Department of Agriculture) Interest waned considerably during the showing of this reel. It is hardly geared to the tempo of 1938 movies, and paying express charges both ways makes it cost about half, at least, of what something more entertaining would. They dramatized none of the human interest angles that a convention of 4H boys and girls must have provided. It rather evolved into routine still pictures of Washington, D. C, governmental buildings. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. Modern Talking Picture Service AMERICA MARCHING ON: An excellent reel that every one should play. Entertaining and educational. — C. L. Niles, Niles Theatre, Anamosa, Iowa. General patronage. Paramount EDUCATED FISH: Color Classics— Average filler short. Running time, 10 minutes. — W. C. Lewellen, Federal Theatre, Denver, Col. Neighborhood patronage. FOXY HUNTER, THE: Betty Boop Cartoons— A good cartoon with some good laughs. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. LOST AND FOUNDRY: Popeye the Sailor— Above average Popeye cartoon. Surprising climax as Sweet Pea eats the spinach and turns strong-man. Good. Running time, 10 minutes. — W. C. Lewellen, Federal Theatre, Denver, Col. Neighborhood patronage. OK KAY, RHYTHM: Herbie Kay and His Orchestra— Very good band act. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. ON THE NOSE: Grantland Rice Sportlights— Very good. Dog lovers will be crazy about this one. Running time, 11 minutes. — W. C. Lewellen, Federal Theatre, Denver, Col. Neighborhood patronage. POPEYE THE SAILOR MEETS ALI BABA AND THE FORTY THIEVES (COLOR SPECIAL): Popeye the Sailor — A two-reel cartoon that means nothing more at the box office than a single. Does not compare with "Sinbad the Sailor" in entertainment. Running time, 17 minutes. — A. Goldson, Gold Coast Theatre, Chicago, 111. Neighborhood patronage. POPEYE THE SAILOR MEETS ALI BABA AND THE FORTY THIEVES: Popeye the Sailor— Not nearly as funny as it ought to have been. Still most everyone enjoyed it. Popeye needs a change of diet anyway. One tires of too much spinach. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. POPEYE THE SAILOR MEETS ALI BABA AND THE FORTY THIEVES: Popeye the Sailor— Ran it to bolster "Rosalie" and really believe it drew in a few. Very good color and was well received. Play it. They'll enjoy it. Running time, 20 minutes. — A. E. Eliasen, Rialto Theatre, Paynesville, Minn. Rural and small town patronage. QUEENS OF HARMONY: Phil Spitalny and His Girl Orchestra — Didn't go over as well as expected. Girl orchestras don't mean much here. Running time, 10 minutes. — A. E. Eliasen, Rialto Theatre, Paynesville, Minn. Rural and small town patronage. STAR REPORTER IN HOLLYWOOD, THE, NO. 2: Ted Husing, David Holt, Quinlan Juvenile Singers — Again Husing scores with this novel vaudeville act. The girls' harmony in their chorus is exceptional and little Davey Holt brings out new talents. Running time, 7 minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. TUNA: Paragraphias — Good. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. TUNA: Paragraphics — I feel that parts of this short have been seen here before. Not as good as some Paramount has given us this season. Running time, 8 minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. RKO Radio FALSE ROOMERS: Edgar Kennedy Comedies— About the poorest Kennedy we ever played. Comedy was absolutely silly. — C. L. Niles, Niles Theatre, Anamost, Iowa. General patronage. MARCH OF TIME: "Inside Nazi Germany -1938"— An issue of March of Time that is worth getting behind. Saturday's papers carried the Nazi Austria headlines. We opened Saturday midnight with this subject. Hitler timed it just right for us. Who said this reel was pro-Nazi? Not the way our audiences interpreted it. Running time, 18 minutes. — Harry M. Palmer, Temple Court Theatre, Washington, Ind. General patronage. United Artists WOODLAND CAFE: Silly Symphonies— Probably we are expecting too much from Walt Disney, but from comments this did not seem to come up to par; something lacking. Running time, 8 minutes. — A Goldson, Gold Coast Theatre, Chicago, 111. Neighborhood patronage. Universal AIR EXPRESS: Meany-Miny-Moe Cartoons— Good. Above average Meany-Miny-Moe cartoon. Running time, 10 minutes. — W. C. Lewellen, Federal Theatre, Denver, Col. Neighborhood patronage. DUMB CLUCK: Oswald Cartoons— A funny cartoon.— L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. , FOOTBALL FEVER: Oswald Cartoons— Very good Oswald. Running time, 7 minutes. — E. G. Sheetz, Hables Palace Theatre, Winchester, Va. Rural and city patronage. SHOW FOR SALE: Mentone Musical Comedies— This is average for the series. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. Vitaphone ALIBI MARK: Floyd Gibbons' "Your True Adventure"— Another very interesting subject. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. ALIBI TIME: Radio Ramblers— Quite poor. The accompanying would-be plot to introduce the Ramblers' vocalizing is very dull. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. LITTLE PIONEER, THE: Sybil Jason— We gave this feature billing and it brought in a few extras. Worthwhile. — Harland Rankin, Plaza Theatre, Tilbury, Ontario, Can. General patronage. LITTLEST DIPLOMAT, THE: Sybil Jason— A nice little color two-reeler. Nothing exceptional, but color again put it over. Running time, 19 minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. MAN WITHOUT A COUNTRY, THE: John Litel— Excellent. Be sure to mention that it is a dramatization of Edward Everett Hale's story of Philip Nolan. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. MILT BRITTON AND ORCHESTRA: Melody Masters — Very good. Running time, 9 minutes. — C. McKusick, Community Theatre, Guilford, Me. Small town patronage. MOVIE MANIA: Dave Apollon and his OrchestraSwell musical comedy. Good in any spot. — Harland Rankin, Plaza Theatre, Tilbury, Ontario, Can. General patronage. ONE ON THE HOUSE: Willie, West, McGinty— As good a slapstick comedy as one could ask for. Plenty of laughs and entertainment. Running time, 20 minutes.— A Goldson, Gold Coast Theatre, Chicago, 111. Neighborhood patronage. PICADOR PORKY: Looney Tunes— Good cartoon, bull fighter, good music. — Ray Raeburn, Grand Theatre, Lemmon, S. D. General patronage. PURE FEUD (REISSUE): Edgar Bergen, "Charlie McCarthy" — Fair reissue. Running time, 9 minutes. — C. McKusick, Community Theatre, Guilford, Me. Small town patronage. PURE FEUD: "Charlie McCarthy," Edgar Bergen — Good entertainment. Charlie is, of course, worth advertising. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. RUSS MORGAN AND HIS ORCHESTRA: Melody Masters — Not as good as his first one. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. SCRIPT GIRL: Broadway Brevities— Fairly good — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. TWO BOOBS IN A BALLOON: Edgar Bergen, "Charlie McCarthy" — We remember running this once before, but Charlie's present popularity did not help this short any. Definitely not funny. — Harland Rankin, Plaza Theatre, Tilbury, Ontario, Can. General patronage. TWO BOOBS IN A BALLOON: "Charlie McCarthy," Edgar Bergen — This reissue is funny fare and its star is so popular it should prove most worthy of advertising. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. UNREAL NEWSREEL: Vitaphone Varieties— After the audience caught on to this, they thought it very funny, but the reel was nearly over before they knew what it was all about. Poor. Running time, 8 minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage.