Motion Picture Herald (Jan-Feb 1938)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Feb 1938
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jan-Feb 1938)
Leaf #:
000920
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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60 MOTION PICTURE HERALD February 2 6, 1938" {Continued from preceding pacic) of them, after it was all over, was wondering what it was all about. Running time, 93 minutes. — J. P. Johnson, Sons of Norway Theatre, Ambrose, N. D. Small town and rural patronage. IT'S LOVE I'M AFTER: Leslie Howard, Bette Davis, Olivia DeHavilland — Very poor draw but picture is funny and pleased. — W. H. Hardman. Royal Theatre, Frankfort, Kansas. Small town patronage. LIFE OF EMILE ZOLA, THE: Paul Muni— A very excellent picture but it did not draw us a box office. If you have not played this, then book it now. Running time, 116 minutes. Played February 2-3. — Howard B. Lee and John O. Hopkins, National Theatre, Wilmington, Del. General patronage. MIDNIGHT COURT: Ann Dvorak, John Litel— Just a good programer. Use it in a double bill, that is, if you still run them. Running time, 66 minutes. Played February 4-5. — R. W. Crickmore, Rainbow Theatre, Newport, Wash. General patronage. TOVARICH: Claudette Colbert, Charles Boyer — After playing "Tovarich," I understand now why Claudette Colbert sailed for Europe. Very many unfavorable comments from the customers. _ I sincerely hope Charles Boyer will speak more distinctly in his next picture. — J. A. Milligan. Broadway Theatre. Schuylerville, N. Y. Small town patronage. TOVARICH: Claudette Colbert, Charles Boyer— A poor one day picture. Pleased no one and will not please anyone. Lay off. If you have to play it. buy it cheap and don't run it long. Running time, 94 minutes. — W. E. McPhee, Strand Theatre, Old' Town, Maine. General patronage. WINE, WOMEN AND HORSES: Barton McLane, Ann Sheridan — Only a fair program picture. Barton McLane doesn't mean a thing here. Running time, 64 minutes. — P. G. Held, New Strand Theatre, Griswold, Iowa. Small town patronage. Short Features Columbia BOY WHO SAVED A NATION, THE: Strange As It Seems — This was a last minute substitution by the exchange which we wish they had kept in the can. All right for students of history but as a theatrical subject it seemed like a flop to us. Several people told us so. — George W. Pettengill, Jr.. Cameo Theatre, Mattawamkeag, Maine. Rural patronage. CALLING ALL CURTAINS: Broadway Comedies ■ — Very unfunny. — Mayme P. Musselman, Princess Theatre. Lincoln, Kansas. Small town patronage. CASH AND CARRY: Three Stooges— The only funny two-reelers on the market and these boys can find more ways to make people laugh than a farmer has coming to town. — Mayme P. Musselman, Princess Theatre, Lincoln, Kans. Small town patronage. COMMUNITY SING: No. 4— Let's have more just like this. While they are all good, this was particulary pleasing. Play it by all means. — Harland Rankin Plaza Theatre, Tilbury, Ontario, Canada. Generaf patronage. FIDDLING AROUND: Collins-Kennedy— Got the laughs. Running time. 18 minutes. — M. R. Harrington. Avalon Theatre, Clatskanie, Ore. Small town and rural patronage. FISHING THRILLS: New World of Sport Series — This will warm the blood of any fisherman or those who have never seen a fish. Well worth playing.— Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patronage. GRACIE AT THE BAT: Andy Clyde — Andy and his girls' Softball team get going when his missus comes in to pitch. It has its funny moments. Book it. — Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. KNEE ACTION: Andy Clyde— An excellent Andy Clyde two-reel slapstick comedy. Kids loved it. — C. L. Niles, Niles Theatre, Anamosa, Iowa. General patronage. MAN BITES LOVE BUGr Charlie Chase— why don't you bring back that soldier quartet. Charlie? If you can't be funny any more, maybe you can still entertain. This comedy wasn't funny enough. — Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. SITTED DOWNERS, THE: Three Stoges— These comedies are favorites with most of our patrons and this was up to the standard of others we have played. Running time, 18 minutes. — M. R. Harrington, Avalon Theatre, Clatskanie, Ore. Small town and rural patronage. STORK TAKES A HOLIDAY, THE: Color Rhapsodies — This one is a wow. Running time, 9 minutes. — R. W. Chickmore, Rainbow Theatre, Newport, Wash. General patronage. Educational BIG APPLE, THE: Arthur Murray— This short was good and enlightened my patrons on this subject. The boys and girls who demonstrated their ability were good and the little story nicely handled. — Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. BASHFUL BALLERINA: Imogene Coca — Not any good. Running time, 19 minutes. — Ouida Stephano, Grove Theatre, Groveton, Texas. Small town patronage. GOING, GOING, GONE: Buster West. Tom Patricola — Plenty laughs. Running time, 18 minutes.— Ouida Stephano, Grove Theatre, Groveton, Texas. Small town patronage. GOING, GOING, GONE: Buster West, Tom Patricola — These boys don't make them poor and this is. good enough for most any program. Will fit most any spot. — Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. HOW TO SKI: Treasure Chest— A very timely and interesting short subject which was enjoyed by everyone who saw it. Running time, nine minutes. — George W. Pettengill, Jr., Cameo Theatre, Mattawamkeag, Maine. Rural patronage. JAIL BAIT: Buster Keaton — A fair two-reeler and that is saying a lot. — Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. KOO-KOO CORESPONDENCE SKOOL, THE: Two Reel -Comedies — Not as good as some of this series. Best bit was a tap routine by an unnamed team. Running time, 18 minutes. — M. R. Harrington, Avalon Theatre, Clatskanie, Ore. Small town and rural patronage. LION HUNT, THE: Terry-Toon— An excellent black and white cartoon and good any place. — C. L. Niles, Niles Theatre, Anamosa, Iowa. General patronage. OFF THE HORSES: Bert Lahr— Pretty good comedy.— Mayme P. Musselman, Princess Theatre, Lincoln. Kansas. Small town patronage. SLACKS APPEAL: Niela Goodelle— Excellent. Running time, 19J/2 minutes. — Ouida Stephano, Grove Theatre, Groveton, Texas. Small town patronage. TERRY-TOONS: Most of these are quite good although our audience does not like them as well as color cartoons. Running time, seven minutes. — George W. Pettengill, Jr., Cameo Theatre, Mattawamkeag. Maine. Rural patronage. WILL YOU STOP!: Tim and Irene— Very unfunny. Who told this pair they were comedians? — Mayme P. Musselman, Princess Theatre, Lincoln. Kansas. Small town patronage. WHO'S WHO?: Niela Goodelle— Another two-reel tragedy. No subtitles to tell the patrons when to laugh. — Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Metro-Goldwyn-Mayer BEAU HUNKS: Laurel and Hardy— It was just as funny as ever and my patrons really did enjoy it. I don't know why these boys didn't stay with tworeelers because we could use some good two-reelers. if they were funny. — Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. BEAU HUNKS (reissue): Laurel and Hardy— A humdinger. Pleased everyone. The adventures of Laurel and Hardy in the Foreign Legion. Good in any spot. Running time, 37 minutes. — Pruitt Simms. Dale Theatre. Ozark, Ala. General patronage. CHILE, LAND OF CHARM: FitzPatrick Travel Talks — My patrons like these travelogues in color and we like to run them because they really picture the country and people as they really are. — Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. CHILE, LAND OF CHARM; COPENHAGEN; STOCKHOLM, PRIDE OF SWEDEN: FitzPatrick Travel Talks — All good travelogues in color. The music scores of these are generally an outstanding feature. Running time, 10 minutes each. — M. R. Harrington. Avalon Theatre, Clatskanie. Ore. Small town and rural patronage. DECATHLON CHAMPION: Pete Smith Specialties— Events leading up to the making of a champion, narrated by Pete Smith, making a very good short subject— worthy of a good spot. — Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. FRAMING YOUTH: Our Gang— On a par with the other Gang Comedies. They have a following and they are usually good enough for most any spot. — Mayme P. Musselman, Princess Theatre, Lin . coin, Kansas. Small town patronage. FRAMING YOUTH: Our Gang— One of the best with Alfalfa crooning. They get the laughs. Running time, 11 minutes. — Pruitt Simms, Dale Theatre, Ozark, Ala. General patronage. FRIEND INDEED: Pete Smith Specialties— A very fine Pete Smith. Story of a blind man and a dog. — C. L. Niles, Niles Theatre, Anamosa, Iowa. General • patronage. HOW TO START THE DAY: Robert Benchley— Plenty good as are all of the Benchleys. — Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. HOW TO START THE DAY: Robert Benchley— About like all the "How to" series. Just fair. Running time, 10 minutes. — Pruitt Simms, Dale Theatre, Ozark, Ala. General patronage. JIMMY FIDLER'S PERSONALITY PARADE: Special — This is a dandy reel. It brought back memories of the oldtimers and was well received. — W. H, Hardman Royal Theatre, Frankfort, Kansas. Small town patronage. JIMMY FIDLER'S PERSONALITY PARADE: Special — This short will get some extra dough and please. Book it and advertise it now, while he's hot. —Mayme P. Musselman. Princess Theatre, Lincoln, Kansas. Small town patronage. JIMMY FIDLER'S PERSONALITY PARADE: Special — A grand short. Give it your best time. Audience applauded it.— C. L. Niles, Niles Theatre, Anamosa, Iowa. General patronage. KING WITHOUT A CROWN, THE: Historical Mysteries — A welcome addition to your program. Not much comment but plenty of attention while this was on the screen. — Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. MAIL AND FEMALE: Our Gang— This Gang is not up to standard but as a rule they satisfy. — ■ Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. MAN IN THE BARN, THE: Historical Mysteries— This historical sketch will give you something to think about and it is worth a spot on your best program.— Mayme P. Musselman, Princess Theatre, Lincoln, Kans. Small town patronage. NATURAL WONDERS OF THE WEST: FitzPatrick Travel Talks — Very beautiful. Worth showing. — Ouida Stephano, Grove Theatre, Groveton, Texas. Small town patronage. NEWS OF THE DAY: No 229— Well, boys, horse race season is here. Running time. 10 minutes. — R. W. Crickmore, Rainbow Theatre, Newport, Wash. General patronage. NIGHT AT THE MOVIES A: Robert Benchley — Grand fun and patrons enjoyed it enough to comment. Running time, 11 minutes. — M. R. Harrington, Avalon Theatre. Clatskanie, Ore. Small town and rural patronage. NIGHT AT THE MOVIES, A: Robert Benchley Robert Benchley at his best. Pleased our audience immensely. — C. L Niles. Niles Theatre, Anamosa, Iowa. General patronage. OUR GANG FOLLIES OF 1938: Our Gang— Just a comedy that failed to register very heavily with our patrons. Keep the Gang in juvenile situations where they can be more natural. Runinng time, 21 minutes. — M. R. Harrington, Avalon Theatre, Clatskanie, Ore. Small town and rural patronage. OUR GANG FOLLIES OF 1938: Our Gang— We gave it extra billing and drew in some extra business, which is about all you can say except that the audience enjoyed their efforts to entertain. — Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. PACIFIC PARADISE: M-G-M Miniatures — A very entertaining short with Hawaiian music. Running time, 10 minutes. — Pruitt Simms, Dale Theatre, Ozark, Ala. General patronage. PERFECT DAY, THE: Laurel and Hardy— These old two-reelers fill a long felt need, and with plenty of good comedies, we could ship this double bill stuff to the dump. — Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. PIGSKIN PALOOKA: Our Gang— A good comedy and that run for touchdown just gets them. You just try to keep the kids quiet. — Mayme P.Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. ROMANCE OF RADIUM: Pete Smith Specialties —This is without a doubt one of the outstanding pictures of the year and I compliment Pete Smith on the achievement. Play it and advertise it. You can't go wrong. — Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. Paramount AQUABATS: Grantland Rice Sportlights— Pretty good. — Mayme P. Musselman, Princess Theatre, Lincoln. Kansas. Small town patronage. CANDID CANDIDATE, THE: Betty Boop Cartoons— Good cartoon. — Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. EDUCATED FISH: Color Classics — A good cartoon.— Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. FOUR SMART DOGS: Ted Husing— We take our hats off to this Husing man with his comments and material in his subjects. This is about the best he has made. The sheep dog was wonderful. Every one enjoyed this immensely. Running time, seven (Continued on following page)