Motion Picture Herald (Jan-Feb 1938)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Feb 1938
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jan-Feb 1938)
Leaf #:
000921
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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February 26, 1938 MOTION PICTURE HERALD 61 THEATRE ACCOUNTING by WILLIAM F. MORRIS (Certified Public Accountant) A system devised expressly for keeping a correct tabulation of receipts and expenses. All the information required by the Social Security Act can be easily and quickly obtained both weekly and for longer periods as the total is accumulated. TELLS ALL THE FACTS ABOUT YOUR BUSINESS EACH WEEK • Payroll data for Social Security Taxes. • Profit at a glance — Daily or Weekly. • All expenses deducted— including Rent, Taxes and Depreciation. • Complete record of advance bookings. • Itemized Schedule of All Assets and Equipment with Table of Depreciation Rates. • Does not require 'a bookkeeper to handle it. $4 ENOUGH FOR A FULL YEAR'S BOOKKEEPING QUICLEY BOOKSHOP ROCKEFELLER CENTER NEW YORK (Continued from preceding pa(ie) minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. FOUR SMART DOGS: Grantland Rice Sportlights — Any dog lover will get a kick out of watching these dogs do their stuff, especially the sheep herder. — Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. FOWL PLAY: Popeye the Sailor— Very good but I think Popeye let the parrot steal the show. Running time, seven minutes. Played February 7-8. — W. M. Pinckard, Princess Theatre, Carthage, Tenn. Small town patronage. FOXY HUNTER, THE: Betty Boon CartoonsGood cartoon. — Mayme P. Musselman. Princess Theatre, Lincoln, Kansas. Small town patronage. HOSPITALIKY: Popeye the Sailor— Not as good, not as bad as some of the Popeye Cartoons. — Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. HULA HEAVEN: Eddie Peabody— Eddie is a new personality here but won't be any more. This is one short that has plenty of entertainment. Book this one by all means. Running time, 11 minutes. Played February 3-4 — W. M. Pinckard, Princess Theatre, Carthage, Tenn. Small town patronage. INVENTOR, THE: Paragraphics— The first poor short that Paramount has made this season. We cannot complain as their shorts have been tops with us, and this one is better than most companies' best. Running time, seven minutes. — A. J. Inks, Crystal Theatre. Ligonier, Ind. Small town patronage. KILLER OF THE TONTO: Paragraphics— Not so hot because they just can't film this chase of a mountain lion, without the faked shots becoming too evident.— Mayme P. Musselman. Princess Theatre, Lincoln, Kansas. Small town patronage. ZULA HULA: Betty Boop Cartoons — A good cartoon with Grampy doing his stuff. Will get a lot of laughs. — Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. RKO-Radio BOAT BUILDERS: Mickey Mouse— Up to standard of Disney releases and that is sufficient praise in itself. Disney cartoons are so far ahead of any others there is no comparison to be made. Running time, seven minutes. — M. R. Harrington, Avalon Theatre, Clatskanie, Ore. Small town and rural patronage. BRIDAL GRIEFS: Ford Sterling— Just an average comedy. Running time, 19 minutes. — R. W. Crickmore, Rainbow Theatre, Newport, Wash. General patronage. DONALD'S OSTRICH: Mickey Mouse— Donald Duck causes many of our patrons to become slightly hysterical, and this one sure had them rolling. Running time, 10 minutes. — R. W. Crickmore, Rainbow Theatre, Newport, Wash. General patronage. LONESOME GHOSTS: Mickey Mouse— As usual, another knockout. Running time, 9 minutes. — R .W. Crickmore, Rainbow Theatre, Newport, Wash. General patronage. MARCH OF TIME: No. S— One of the most interesting of this series we have run. The three subjects, Finland, Laugh Trust and Kennedy are excellent. The last is most timely, especially with Kennedy now Ambassador to England. Our audiences are taking to these more and more. Running time, 18 minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. PRAIRIE SWINGEROO: Pinky Tomlin — A very nice little musical that went over good here. Tomlin is very popular here. Running time, nine minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. Twentieth Century-Fox FILMING MODERN YOUTH: Adventures of the Newsreel Cameraman — These usually satisfy. — Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. FILMING MODERN YOUTH: Adventures of the Newsreel Cameraman — Although I have sent in hundreds of reports on features, my reports on shorts wouldn't total a half dozen. This short is so unusually good that I felt I had to mention it. Although in no sense a comedy, it drew more laughs than a dozen comedies combined. Excellent! — L. V. Bergtold, Westby Theatre, Westby, Wis. General patronage. Vitaphone DOG DAZE: Merrie Melody — Good. Running time, 9 minutes.— P. G. Held, New Strand Theatre, Griswold, Iowa. Small town patronage. DOUBLE TALK: Edgar Bergen, "Charlie McCarthy"— This one is not as good as some that Bergen has made, but with his popularity on the air it got by nicely. Running time, seven minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. GATEWAY TO AFRICA: Colortour Adventure— A better travel tour very interesting and novel. These travel tours take the audience to places they will in all probability never have seen and are all absorbing in audience interest. Running time, eight minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. LAND OF THE MIDNIGHT SUN: Colortour Adventure— Depicting everyday life of Eskimos. Not very well received, but colors received favorable comments.— Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patronage. LIFERS OF THE PARTY, THE: Yacht Club Boys — I can't give these guys much and my patrons think pretty much the same. — Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. MAIL AND FEMALE: Ken Murray and OswaldMore or less slow-moving comedy. But dialogue good. Oswald always good for a laugh. They liked this. — Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patronage. MAL HALLETT AND ORCHESTRA: Melody Masters — Very ordinary.— W. H. Hardman, Royal Theatre, Frankfort, Kansas. Small town patronage. MAN WITHOUT A COUNTRY, THE: Broadway Brevities — Very good historical short in color. Running time, 20 minutes. — Gladys E. McArdle, Owl Theatre, Lebanon, Kansas. Small town patronage. POETS OF THE ORGAN: Mr. and Mrs. Jesse Crawford — Good music is always well received. — This one no exception. — Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patronage. PORKY'S DOUBLE TROUBLE: Looney Tunes— A nice black and white but do not think that they are in a class with Popeye or Betty Boop. Running time, seven minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. PORKY'S ROAD RACE: Looney Tunes— This is an extra good black and white cartoon. Running time, seven minutes. — A. N. Miles, Eminence Theatre, Eminence, Ky. Small town patronage. SUNDAY ROUND-UP, THE: Dick Foran— One of the best two-reelers in a long time. (I don't play many two-reelers though.) Foran is my best western star. I booked this, got some one-sheets and 11x14s and advertised it big, but at the same time making it clear that it was only a two-reel subject and not a feature picture. I think it greatly helped by box office receipts and the people really liked it. If you haven't played it, do so and satisfy your patrons. Warner, can't you make a few westerns with Foran next season? I need him! — Sammie Jackson, Jackson Theatre, Flomaton, Ala. General patronage. SEPTEMBER IN THE RAIN: Merrie Melodies— This series is about as good as anyone could ask for and this is swell with the subject matter very clever. Good any day in the week. It's good. Running time, nine minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. TWO BOOBS IN A BALLOON: Edgar Bergen & Charlie McCarthy — Very good. Pleased all who saw it. Running time, 11 minutes. — R. W. Crickmore, Rainbow Theatre, Newport, Wash. General patronage. Miscellaneous BRADDOCK-FARR FIGHT: Pictures OK but have no draw. Did not gross cost. — C. L. Niles, Niles Theatre, Anamosa, Iowa. General patronage. Serials Republic DICK TRACY: Ralph By rd— Plenty good so far. Business building up every Saturday. — Ouida Stephano, Grove Theatre, Groveton, Texas. Small town patronage. Universal JUNGLE JIM: Grant Withers— We finished this serial recently and wish to report favorable reaction from our patrons. The interest seemed to hold throughout the entire footage. Good prints from the Boston exchange. 12 chapters. — George W. Pettengill. Jr., Cameo Theatre, Mattawamkeag, Maine. Rural patronage. RADIO PATROL: Grant Withers— We are at the end of the first three chapters and going strong. Audience opinion is that this is better than "Jungle Jim" or "Flash Gordon." Why doesn't somebody make another railroad serial! — George W. Pettengill, Jr., Cameo Theatre, Mattawamkeag, Maine. Rural patronage. TIM TYLER'S LUCK: Frankie Thomas. Jr., Frances Robinson — We are half way through this serial and the kids like it fine. Not any better than the rest of the serials that are being made but the serial fans are staying with it better than most serials. —Mayme P. Musselman, Princess Theatre, Lincoln, Kansas. Small town patronage. 1 " QUICLEY BOOKSHOP | ROCKEFELLER CENTER .... NEW YORK I GENTLEMEN: I Please send me WILLIAM F. MORRIS' THEATRE | ACCOUNTING. Enclosed find remittance of $4.00. I NAME | ADDRESS | CITY STATE I