Motion Picture Herald (Jan-Feb 1938)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Feb 1938
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jan-Feb 1938)
Leaf #:
000923
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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February 2 6, 1938 MOTION PICTURE HERALD 63 THEATRE RECEIPTS The total of theatre receipts for the calendar week ended Feb. 19, 1938, from 64 theatres in 13 major cities was $890,007, a decrease of $15,309 from the total for the preceding week ended February 12, 1938, when 64 theatres in 13 large cities aggregated $905,316. (Copyright, 193 8. Reproduction of material from this department without specific U/ritten permission from Motion Picture Herald expressly forbidden.) T"L_ i (Average weekly grosses for 66 week period I neaTreS from January 4, 1936, to April 3, 1937) Current Week Previous Week Seats Boston Boston 3,246 RKO Memorial 2,907 Loew's Orpheum 2,970 Metropolitan 4,332 Paramount 1,793 Chicago Apollo Chicago 4,000 Garrick Oriental 3,490 Palace Roosevelt 1,591 State-Lake 2,776 United Artists 1,700 Cleveland Allen 3,000 Hippodrome RKO Palace 3,100 State Denver Denham 1,500 Denver 2,500 OTpheum ' 2,600 Los Angeles and Hollywood Four Star Price Average Receipts Per Week Picture Gross Picture Gross 3,246 25c-55c 17,700 2,907 35c -65c 13,600 2,970 25c -55c 14,500 4,332 35c-65c 26,000 1,793 30c -55c 8,000 .. 1,400 75c-$1.50 7,100 4,000 35c -75c 35,500 900 3 5c -65c 6,800 3,490 35c -75c 17,500 2,509 35c-75c 19,900 . 1,591 3Sc-75c 13.000 2,776 20c -55c 14,800 1,700 35c-75c 17,500 30c-55c 5,700 3,800 30c-55c 12,700 . 3,100 30c -75c 17,800 3,500 30c -55c 17,200 1,500 25c -40c 6,700 2,500 25c -50c 9,600 2,600 25c -40c 7,300 Minneapolis 1,518 50c-$1.50 11,800 2,500 30c -75c 11,600 900 ■ 50c-$1.50 4,000 2,700 30c-65c 8,000 2,500 30c-75c 14,700 3,595 30c -65c 8,100 3,595 30c-65c 18,400 3,000 30c -65c 10,400 4,000 2Sc-55c 12,200 2.900 25c-40c 7,200 2.400 25c -55c 5,600 'Happy Landing" (20th Cent. -Fox) 8,000 and "Charlie Chan at Monte Carlo" (20th Cent. -Fox) 'Snow White and the Seven Dwarfs" 42,5C0 (RKO) (plus stage show) "Man-Proof" (MGM) and 13,0uJ "I'll Take Romance" (Col.) "Checkers" (20th Cent. -Fox) 9,000 (plus stage show) 'The Kid Comes Back" (W.B.) and 5,500 "Sh! the Octopus" (F.N.) 'In Old Chicago" (20th Cent.-Fox) 15,000 (3rd week) "Man-Proof" (MGM) 30,000 (plus stage show) "The Hurricane" (U.A.) 6,000 (2nd week) "The Buccaneer" (Para.) 17,200 (stage: Wm. Hall and revue) "Stage Door" (RKO) 24,000 (plus stage show) "Of Human Hearts" (MGM) 8,000 "45 Fathers" (20th Cent.-Fox) 14,600 (plus stage show) "Mannequin" (MGM) 14,300 (2nd week) "Happy Landing" (20th Cent.-Fox) 4,000 (5 days) "Snow White and the Seven Dwarfs" 25,000 (RKO; "Boy of the Streets" (Mono.) 15,000 (stage: Tim and Irene and vaudeville) "Man-Proof" (MGM) 11,000 "The Buccaneer" (Para.) 6,000 (2nd week) "You're a Sweetheart" (Univ.) 8,500 "Of Human Hearts" (MGM) and.. 7,500 "Paradise for Three" (MGM) 'Snow White and the Seven Dwarfs" 12,678 (RKO) (8th week) "Everybody Sing" (MGM) and.... 12,697 'Arsene Lupin Returns" (MGM) "In Old Chicago" (20th Cent.-Fox) 6,932 (5th week) "Radio City Revels" (RKO) and.. 6,500 "The Jury's Secret" (Univ.) "Everybody Sing" (MGM) and.... 11,650 "Arsene Lupin Returns" (MGM) "Radio City Revels" (RKO) and.. 7,000 "The Jury's Secret" (Univ.) "The Buccaneer" (Para.) 16,300 (plus stage show) (2nd week) "Swing Your Lady" (W.B.) and.. 11.200 "The Invisible Menace" (W.B.) "Man-Proof" (MGM) 9,000 "Paradise for Three" (MGM) 6,500 "The Buccaneer" (Para.) 4,000 ' Double Danger" (RKO) and 8,000 "International Settlement" (20th Cent.-Fox) "Happy Landing" (20th Cent.-Fox) 25,000 (plus stage show) "The Last Gangster" (MGM) and 16,000 "You're Only Young Once" (MGM) "The Buccaneer" (Para.) 26,000 (plus stage show) "Hollywood Hotel" (F.N.) and 6,000 "Invisible Menace" (W.B.) "In Old Chicago" 15,200 (20th Cent.-Fox) (2nd week) "The Buccaneer" (Para.) 26.700 (stage: Wm. Hall and revue) (3rd week) "The Hurricane" (U. A.) 7.000 (1st week) "Paradise for Three" (MGM) 19,200 (stage: Herbie Kaye and Orch.) "Radio City Revels" (RKO)......... 20,000 (stage: Jimmy Dorsey and Orch.) "Happy Landing" (20th Cent.-Fox) 10.800 (2nd week) "When Thief Meets Thief" (U. A.) 13.000 (stage: Milt Britton and Orch.) "Mannequin" (MGM) 18,700 (1st week) "Penitentiary" (Col.) 7,000 (9 days) "Happy Landing" (20th Cent.-Fox) 10,000 (2nd week) "Swing Your Lady" (W. B.) 18.000 (stage: Jane Withers and vaudeville) "The Buccaneer" (Para.) 16,000 "The Buccaneer" (Para.) 12,000 (1st week) "Happy Landing" (20th Cent.-Fox) 13.500 "Radio City Revels" (RKO) and 7,500 "You're Only Young Once" (MGM) 'Snow White and the Seven Dwarfs" 12,304 (RKO) (7th week) "Mannequin" (MGM) and 12,589 "Change of Heart" (20th Cent.-Fox) "In Ola Chicago" (20th Cent.-Fox) 7,800 (4th week) "Penitentiary" (Col.) and 6.500 "Wise Girl" (RKO) "Mannequin" (MGM) and 14.458 "Change of Heart" (20th Cent.-Fox) "Penitentiary" (Col.) and 6,100 "Wise Girl" (RKO) "The Buccaneer" (Para.) 25.000 (plus stage show) (1st week) " Hollvwood Hotel" (F. N.) 10,900 (2nd week) "The Bucanneer" (Para.) 10,000 "Wise Girl" (RKO) 6,000 "Happy Landing" (20th Cent.-Fox) 4,000