Motion Picture Herald (Jan-Feb 1938)

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Title:: Motion Picture Herald
Date:: Jan-Feb 1938
Publisher:: [New York, N.Y. : Quigley Pub. Co.]
Volume:: Motion Picture Herald (Jan-Feb 1938)
Leaf #:: 000924
Language:: English
Subjects:: motion pictures, Motion pictures -- Periodicals
Collection:: Hollywood Studio System
Format:: Periodicals
Contributor:: Library of Congress, MBRS, Moving Image Section
Sponsor:: Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:: Media History Digital Library
Description:: Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:: November 03, 2022

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64 MOTION PICTURE HERALD February 26, 1938 [THEATRE RECEIPTS-CONTINUED] Tl I (Average weekly grosses for 66 weeks period I neafreS from January 4, 1936, to April 3, 1937) Seats Price Average Receipts Per Week Current Week Picture Gross Previous Week Picture Gross Montreal Princess New York Roxy Oklahoma City State Omaha Philadelphia Boyd Fox , San Francisco Fox Seattle 2,547 25c -6U. 9.300 . 3,115 25c -50c U,lA) 2,600 25c -65c 10,500 , 2,272 25c -65c 7,600 55c -$2.20 15,600 4,700 25c -85c 33,400 1 700 25c-75c 12 000 3,700 25c -99c 36,100 25c-55c 7,700 2,200 25c-99c 23,100 6,200 40c -$1.65 79,000 5,954 25c -75c 35,400 3,000 40c -99c 20,800 10c -40c 5,300 , 1,500 10c -40c 4,300 1,100 10c -40c 1,200 25c -40c 4,900 2,200 25c -40c 6,900 3,000 25c -40c 9,200 1,300 40c -65c 9,200 2,400 40c -65c 14,800 3,000 40c -65c 17,000 3,700 40c -65c 15,700 5,000 15c-75c 11,000 2,850 15c-55c 16,600 2,440 15c-75c 8,200 2,740 15c-75c 13,300 1,200 15c -65c 6,900 2,680 15c -75c 15,300 2,500 30c -55c 7,700 1,800 30c -55c 7,700 2,450 30c -40c 6,000 3,050 30c -40c 5,200 "Mannequin" (MGM) and 8,500 "She Loved a Fireman" (F.N.) "Manhattan Merry-Go-Round" 6.505 (Rep.) and "Danger Patrol" (RKO) "The Buccaneer" (Para.) 7.000 (2nd week) 'Bad man of Brimstone" (MGM).. 7,500 and "Love Is a Headache" (MGM) 'In Old Chicago" (20th Cent.-Fox) 10,800 (6th week) 'Bad Man of Brimstone" (MGM).. 25,000 (2nd week) "The Girl Was Young" (GB) and.. 13,000 'The River" (Para.) (2nd week) "The Buccaneer" (Para.) 60,000 (stage: Mitzi Green-C. McCoy's Orch.) "Paradise for Three" (MGM) 7,000 "The Hurricane" (U.A.) 20,000 (5th week) "Snow White and Seven Dwarfs" .. 100,000 (RKO) (plus stage show) (5th week) "Happy Landing" (20th Cent.-Fox) 33,000 (plus stage show) (4th week) "Gold Is Where You Find It".... 28.000 (F.N.) "Paradise for Three" (MGM) 6,100 (stage: Major Bowes' "Jamboree") (10c-55c) 'Radio City Revels" (RKO) 2,700 'The Hurricane" (U.A.) 3,000 (3rd week) "Manhattan Merry-Go-Round" 3,000 (Rep.) and "She Married an Artist" (Col.) (6 days) 'The Hurricane" (U.A.) and 10,300 'Love on Toast" (Para.) 'Happy Landing" (20th Cent.-Fox) 13,100 and "Tarzan's Revenge" (20th Cent.Fox) "The Goldwyn Follies" (U.A.).... 18.000 (40c-75c) "A Yank at Oxford" (MGM) 14.000 "Radio City Revels" (RKO) 10,501 "Everybody Sing" (MGM) 12,000 "International Settlement" 6,000 (20th Cent.-Fox) and "Paradise for Three" (MGM) "Radio City Revels" (RKO) 13,500 (plus vaudeville) "Wide Open Faces" (Col.) and.... 8,500 "Boy of the Streets" (Mono.) "The Buccaneer" (Para.) and 9,000 "The Kid Comes Back" (W.B.) "The Hurricane" (U.A.) 7,250 (3rd week) "A Yank at Oxford" (MGM) and.. 15,000 "Love Is a Headache" (MGM) "The Buccaneer" (Para.) 6,900 (2nd week) "Stand-In" (U.A.) and 5,250 "Paid to Dance" (Col.) "Of Human Hearts". (MGM) and.. 5.200 "Hitting a New High" (RKO) "Paradise for Three" (MGM) and.. 5.850 "Checkers" (20th Cent.-Fox) "I Met My Love Again" (U.A.).. 8,500 and "A Girl with Ideas" (Univ.) "It Happened in Hollywood" (Col.) 7,000 and "Paid to Dance" (Col.) (plus stage show) "The Bucanneer" (Para.) 13,000 (1st week) "Swing Your Lady" (W.B.) and.. 6,000 They Won't Forget" (F.N.) "In Old Chicago" (20th Cent.-Fox) 14,300 (5th week) "Bad Man of Brimstone" (MGM).. 36,000 (1st week) "Scandal Street" (Para.) and 8,000 "The River" (Para.) (1st week) "Every Day's a Holiday" (Para.).. 28,000 (stage: B. Goodman's Orch.) (3rd week) "Double Danger" (RKO) 5,000 (6'/z days) "The Hurricane" (U.A.) 21,000 (4th week) "Snow White and the Seven Dwarfs" 111,000 (plus stage show) (4th week) "Happy Landing" (20th Cent.-Fox) 42,000 (plus stage show) (3rd week) "The Kid Comes Back" (W.B.).... 20,165 "The Buccaneer" (Para.) 5 900 "Mannequin" (MGM) 4,100 "The Hurricane" (U.A.) 4,000 (2nd week) "I'll Take Romance" (Col.) and 3,800 "Paid to Dance" (Col.) 'The Buccaneer" (Para.) and 9,200 'Prescription for Romance" (Univ.) 'Walter Wanger's Vogues of 1938" 9,500 (U.A.) and "Stand-In" (U.A.) "Paradise for Three" (MGM) 3,000 (4 days-2nd week) "Hitting a New High" (RKO) 9,500 "Happy Landing" (20th Cent.-Fox) 13,000 (2nd week) ""The Buccaneer" (Para.) 14,000 (2nd week) "The Buccaneer" (Para.) and 22,000 "The Kid Comes Back" (W.B.) "Double Danger" (RKO) 15,000 (plus vaudeville) "Penitentiary" (Col.) and 8,700 "No Time to Marry" (Col.) "Mannequin" (MGM) and 9,000 "Change of Heart" (20th Cent.-Fox) (2nd week) "The Hurricane" (U.A.) 8,500 (2nd week) "Everybody Sing" (MGM) and 10,000 "Bulldog Drummond's Revenge" (Para.) "The Buccaneer" »(Para.) S.900 (1st week) "I'll Take Romance" (Col.) 4,600 "Swing Your Lady" (W. B.1 and.. 5.100 "The Adventurous Blonde" (F. N.) "Happy Landing" (20th Cent.-Fox) 6,300 and "Bulldog Drummond's Revenge" (Para.) (2nd week)