Motion Picture Herald (Sep-Oct 1938)

Page scan 000171 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Sep-Oct 1938
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Sep-Oct 1938)
Leaf #:
000171
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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September 10, 1938 MOTION PICTURE HERALD 83 best thing Simon has ever made. Don Ameche and Robert Young give her grand support. It kept our average audience laughing most of the time and we had dozens of compliments. Running time, 73 minutes. Played August 24-25.— A. N. Miles, Eminence Theatre, Eminence, Ky. Small town and rural patronage. JOSETTE: Simone Simon, Don Ameche, Robert Young, Joan Davis, Bert Lahr — Good but not worth more than program rental. It certainly didn't gross more than many lesser attractions could have. Played July 24-25. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. KEEP SMILING: Jane Withers— Played this one hot off the release. One of Miss Withers' best pictures. The impersonations she gives of different stars will put the show over alone. A pleasing picture for all, old and young. Running time, 77 minutes. Played August 14-15— Paul T. Mitchell, Mitchell Theatre, Barbourville, Ky. Small town patronage. KENTUCKY MOONSHINE: Ritz Brothers, Marjorie Weaver, Tony Martin, Slim Summerville — This one just did average business, but our audience seemed to like it, although the comedy became a bit ridiculous at times. Running time, 85 minutes. Played August 23-25. — H. J. Quartemont, Parkway Theatre, Milwaukee, Wis. Neighborhood patronage. KENTUCKY MOONSHINE: Ritz Brothers, Tony Martin, Marjorie Weaver, Slim Summerville — Of all the nitwits on the screen, we like these the best. Principally because they are so versatile. They can sing, dance and mimic in addition to being crazy. Marjorie Weaver didn't hurt this picture, either. Running time, 85 minutes. Played August 5-6. — Horn and Morgan, Inc., Star Theatre, Hay Springs, Neb. Small town patronage. LITTLE MISS BROADWAY: Shirley Temple^ Excellent. Stands up okay for extended runs, but is the weakest one she has made to date. But will entertain all the way. Running time, 70 minutes. — W. E. McPhee, Strand Theatre, Old Town, Maine. General patronage. LITTLE MISS BROADWAY: Shirley Temple, Jimmy Durante, George Murphy, Edna Mae Oliver— On a par with most Temple's in so far as direction, story, music and all the elements that make good Temple pictures. Business was below par. The ones that saw it really enjoyed, but not enough came. Although she can still do better than average business, Shirley has slipped. Running time, 71 minutes. Played August 10-14. — Peter Panagos, Indiana and Sipe Theatres, Kokomo, Ind. General patronage. PANAMINT'S BAD MAN: Smith Ballew, Evelyn Daw — Good entertaining western. Dandy second half for big bills. Stand alone where westerns are liked. Running time, 60 minutes. — W. E. McPhee, Strand Theatre, Old Town, Maine. General patronage. RASCALS: Jane Withers — A very good show, but judging from the box office receipts Jane is too young to interest the adults and too grownup to interest the children. However, she puts all she's got into her shows and we like her, and long as Fox doesn't try to get too much for them. Running time, 77 minutes. Played August 17-18.— M. L. DuBose, Majestic Theatre, Cotulla, Texas. General patronage. RASCALS: Jane Withers— Another Withers as good or better than others. Went over well. The Harmonica Rascals were swell. They made plenty of fun and comedy. Played August 4-5. — Cecil Ward, Stone Theatre, Bassetts, Va. Factory and country patronage. ROLL ALONG COWBOY: Smith Ballew, Cecilia Parker — Very good. Zane Grey's always go over here. Ballew is not a looker but has a wonderful voice. Running time, 60 minutes. Played August 20.— Ouida Stephano, Grove Theatre, Groveton, Texas. Small town patronage. SALLY, IRENE AND MARY: Alice Faye, Fred Allen, Tony Martin, Jimmy Durante, Joan Davis, Marjorie Weaver — A very pleasing musical with a good cast. Drew very well and pleased. Played August 7-8. — C. A. Jordan, Operahbuse, Cogswell, N. D. Small town patronage. SECOND HONEYMOON: Loretta Young, Tyrone Power — Nice picture. Played kinda old but the picture is worth playing old or new. Good stars in this picture.— Sammie Jackson, Jackson Theatre, Flomaton, Ala. General patronage. TRIP TO PARIS, A: Jed Prouty, Shirley Deane, Russell Gleason — Same old stuff, but the family has some following here. Bargain Night with average business. — James I. Denham, Rex Theatre, Port Lavaca, Texas. General patronage. TRIP TO PARIS, A: Jed Prouty, Shirley Deane, Russell Gleason — The Jones family always draw pretty well and are liked. — flobart H. Gates, Garlock Theatre, Custer, S. D. Small town patronage. United Artists ADVENTURES OF MARCO POLO, THE: Gary Cooper, Sigrid Gurie, Basil Rathbone, Binnie Barnes — For the first time a big town picture went over big in a small town. And when that happens you can be satisfied. Running time, 104 minutes. Played August 7-9. — Robert Crickmore, Rainbow Theatre, Newport, Wash. General patronage. Ann Gillis— Next to "The Hurricane," United Artists' biggest grosser this season and strong proof that pictures can go over big without stars. This outstanding show should be in every critics' "Ten Best of the Year" list.— L. V. Bergtold, Westby Theatre, Westby, Wis. General patronage. DIVORCE OF LADY X, THE: Merle Oberon, Laurence Olivier, Ralph Richardson, Binnie Barnes — Better leave it in the can. British made with the Oxford accent that is poison to American audiences. Don't waste a date on it. You'll be ahead— A. E. Hancock, Columbia Theatre, Columbia City, Ind. General patronage. WALT DISNEY'S ACADEMY AWARD REVUE: Five Award Winners— Walt Disney's five famous Academy Award Winning cartoons are great. One lady said she liked them better than "Snow White."— A. N. Miles, Eminence Theatre, Eminence, Ky. Small town and rural patronage. Universal IMITATION OF LIFE (Reissue): Claudette Colbert, Warren William, Rochelle Hudson, Louise Beavers— Reissue that we did not play when originally released. No extra draw but glad we played it as our regular trade enjoyed it from start to finish.— C. E. Fismer, Lyric Theatre, Hamilton, Ohio. Family patronage. LADY IN THE MORGUE, THE: Preston Foster. Patricia Ellis — Okay to fair business return. Played August 2. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. MAD ABOUT MUSIC: Deanna Durbin, Herbert Marshall, Gail Patrick — More than excellent Deanna Durbin picture and no one could have done better as her adopted father than Herbert Marshall. Good business. Played July 27-28.— L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. NURSE FROM BROOKLYN: Sally Eilers. Paul Kelly — Good program fare. Played July 29-30. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. SHOW BOAT (Reissue): Irene Dunne, Allan Jones, Charles Winninger — Business not up to expectations but picture was at a figure that didn't hurt too much. Still sends them out whistling "Only Make Believe." — C. E. Fismer, Lyric Theatre, Hamilton, Ohio. Family patronage. STATE POLICE: John King, Constance MooreGood program picture. Recording fair. Running time, 70 minutes— P. G. Held, New Strand Theatre, Griswold, Iowa. General patronage. Warner Brothers BORDERTOWN: Paul Muni, Bette Davis— Was the first time I had played this and the picture, print, etc., was fine. But business was way off. — Sammie Jackson, Jackson Theatre, Flomaton, Ala. General patronage. GOLD DIGGERS IN PARIS: Rudy Vallee, Rosemary Lane, Hugh Herbert — An excellent musical. The Schnickelfritz band are tops in any program. Vallee is not much for love interest but his singing makes up for any lost interest. Rosemary Lane has developed into a first rate star. All in all no one could ask for much more, although it is draggy in spots and has not the pep that "Varsity Show" had. Again the band makes up for any lack of pep. Running time. 95 minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. RACKET BUSTERS: Humphrey Bogart, George Brent, Gloria Dickson — The title sounds okay, but I still don't know what purpose Warners had in mind when they made this one, although it's good box office. Played August 21-22.— Charles Rossi, Strand Theatre, Schroon Lake, N. Y. Summer patronage. SWING YOUR LADY: Humphrey Bogart, Louise Fazenda, Frank McHugh, Allen Jenkins, Nat Pendleton, Penny Singleton — I hid from the patrons when they left theatre, but after listening to their remarks on leaving I was no longer afraid. It is one grand program picture. Business above normal. Running time, 79 minutes. Played August.— Robert Crickmore, Rainbow Theatre, Newport, Wash. General patronage. Short Features Columbia COMMUNITY SING NO. 6: A very good series. As I have said in past reports of this series, they should be box office every place. Give them a try. — Pearce Parkhurst, Paramount Theatre, Schroon Lake, N. Y. Small town and summer patronage. COMMUNITY SING NO. 7: This one wasn't as good as some of the others that they have put out, but any picture that will make the audience join in au (Continued on following page) United Artists PROVES that Motion Pictures are your Best Entertainment with . . . ALL BIG ONES ^ ^ ^ ^ ^ '''Algiers'1'' "Drums" (See Pages 87 to 90) "The Cowboy and the Lady" "There Goes My Heart" "The Young in Heart" ADVENTURES OF TOM SAWYER, THE: Tommy Kelly, May Robson, Walter Brennan, Jackie Moran, (Adv.)