Motion Picture Herald (Sep-Oct 1938)

Record Details:

Title:

Motion Picture Herald

Date:

Sep-Oct 1938

Publisher:

[New York, N.Y. : Quigley Pub. Co.]

Volume:

Motion Picture Herald (Sep-Oct 1938)

Leaf #:

000424

Language:

English

Subjects:

motion pictures, Motion pictures -- Periodicals

Collection:

Hollywood Studio System

Format:

Periodicals

Contributor:

Library of Congress, MBRS, Moving Image Section

Sponsor:

Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division

Coordinator:

Media History Digital Library

Description:

Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014

Date Added:

August 28, 2022