Motion Picture Herald (Jul-Aug 1938)

Page scan 000736 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1938
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1938)
Leaf #:
000736
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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62 MOTION PICTURE HERALD August 20, 1938 Best Sellers and Renters "The Dark River" by Charles Nordhoff ami James N. Hall ranked in No. 1 position among the best sellers from Jutie 15 th to Jtily lith, and "The Yearling" by Marjorie Kinnan Kawlings occupied a similar position among the best renters during July, according to the monthly listings of "The Bests" in the Retail Bookseller, house organ of the Baker Taylor Company, Ne^v York. Folloiving are the leaders in both classifications: Best Sellers {Based upon a count of sales from June 15 th to July 13th) 1. The Dark River, by Charles Nordhoff and James N. Hall. 2. May Flavin, by Myron Brinig. 3. Heartbroken Melody, by Kathleen Norris. 4. The Yearling, by Marjorie Rawlings. 5. My Son, My Son!, by Howard Spring. 6. The Wall, by Mary Roberts Rlnehart. 7. Unfamiliar Faces, by Alice S. Rosman. 8. The Colossus of Arcadia, by E. Phillips Oppenheim. 9. Homing, by Grace L. Hill. 10. The Citadel, by A. J. Cronin. 11. The Mortal Storm, by Phyllis Bottome. 12. Prelude for War, by Leslie Charterls. 13. Concord in Jeopardy, by Doris Leslie. 14. Parts Unknown, by Frances P. Keyes. 15. Towers in the Mist, by Elizabeth Goudge. Ten Best Renters (Based upon nationwide reports) 1. The Yearling, by Marjorie Kinnan Rawlings. 2. My Son, My Son!, by Howard Spring. 3. The Mortal Storm, by Phyllis Bottome. 4. The Citadel, by A. J. Cronin. 5. The Rains Came, by Louis Bromfield. 6. Parts Unknown, by Frances Parkinson Keyes. 7. Lisa Vale, by Olive Higgins Prouty. 8. The Handsome Road, by Gwen Bristow. 9. May Flavin, by Myron Brinig. 10. Heartbroken Melody, by Kathleen Norris. (.Continued from prccedinii paqc) Paramount Theatre, Schroon Lake, N. Y. Small town and summer patronage. PERFECT DAY, THE: Laurel and Hardy Reissues — Fair minus. This reissue not so good. Print was in fairly bad shape with lines and flickerings all through the film due to no fault of our machines. Running time, 20 minutes. — Pearce Parkhurst, Paramount Theatre, Schroon Lake, ISl. Y. Small town and summer patronage. RURAL SWEDEN: FitzPatrick Travel Talks— Up to the usual standard of these fine reels. The best on the market. — C. L. Niles, Niles Theatre, Anamosa, Iowa. General patronage. Paramount BIKE PARADE: Ted Husing— This one isn't so hot. It brings back memories to the older folks. It all depends on the type and class of people you play to whether or not you should book this one. — Pearce Parkhurst, Paramount Theatre, Schroon Lake, N Y. Small town and summer patronage. FASCINATING ADVENTURE, A: Grantland Rice Sportlights — Another fine outdoor subject. These are among the most interesting shorts of the year. — Horn and Morgan, Inc., Star Theatre, Hay Springs, Neb. ■Small town patronage. LOST KITTEN: Betty Boop Cartoons— Very good. These cartons should meet with success in 'most any theatre. Running time, seven minutes. — Pearce Parkhurst. Paramount Theatre, Schroon Lake, N. Y. Small town and summer patronage. OUT OF THE INKWELL: Betty Boop Cartoons— The poorest Boop cartoon we have run. The idea is different but it did not click. Running tiri^, seven minutes. — A. J. Inks, Crystal Tlieatre, Ligor.ier, Ind. Small town patronage. PARAMOUNT NEWS: O. K.— Pearce Parkhurst, Paramount Theatre, Schroon Lake, N. Y. Small town and summer patronage. POPE YE: Very good. Running time, seven minutes. — Pearce Parkhurst, Paramount Theatre, Schroon Lake, N. Y. Small town and summer patronage. POPEYE THE SAILOR MEETS ALI BABA AND THE FORTY THIEVES: Popeye the Sailor Special— Not worth the price of a special. Running time, 17 minutes. — Fischer and Bichler. Mattray Theatre, Strasburg, N. D. Small town patronage. RIVER, THE: Special Government Short— A grand picture put out by the government as propaganda. As is usual with these things, it is about twice too long. People tire of so much river running here and there and everywhere. Teaches a good lesson but it could have been done in one reel instead of three. — C. L. Niles, Niles Theatre, Anamosa, Iowa. General patronage. STAR REPORTER, NO. 3: Headliners— As usual, Husing gives you something different and novel. This one is no exception and the acts are well selected and diversified. Husing's comments are always tops. Running time, nine minutes. — A. J. Inks, Crystal Theatre. Ligonier, Ind. Small town patronage. STAR REPORTER, NO. 3: Ted Husing— TTiis is a fairly good short subject and while nothing to rave about it should prove to be fairly interesting to the average theatre patron. — Pearce Parkhurst. Paramount Theatre. Schroon Lake, N. Y. Small town and summer patronage. SWING SCHOOL: Betty Boop Cartoons— Quite enjoyable. Why not give the whole series a try. Mr. Exhibitor? Running time, seven minutes. — Pearce Parkhurst. Paramount Theatre, Schroon Lake, N. Y. Small town and summer patronage. THANKS FOR THE MEMORY: Screen Song— The only good Screen Song we have had this season. It is only fair at that. Running time, seven minutes. — A. T. Inks. Crystal Theatre. Ligonier. Ind. Small town patronage. ZULA HULA: Betty Boop Cartoons — Fair. — Fischer and Bichler. Mattray Theatre, Strasburg, N. D. Small town patronage. RKO Radio EARS OF EXPERIENCE: Edgar Kennedy Comedies— Some of these are good and some are not. This one is fair. Running time. 20 minutes. — R. W. Crickmore. Rainbow Theatre, Newport, Wash. General patronage. HARRIS IN THE SPRING: Phil Harris and His Orchestra — Very good entertainment. Running time, 20 minutes. — R. W. Crickmore, Rainbow Theatre, Newport, Wash. General patronage. HAWAIIAN HOLIDAY: Walt Disney CartoonsGood colored reel. Enjoyed by all. Running time, one reel. — A. L. Dove, Bengough Theatre. Bengough, Saskatchewan, Canada. Rural and small town patronage. MARCH OF TIME, NO'. 4: Not so good as the usual. Play these old but still enjoyed by the grownups. Poor print.— A. L. Dove, Bengough Theatre, Bengough, Saskatchewan, Canada. Rural and small town patronage. MICKEY'S TRAILER: Walt Disney Cartoons— The usual antics of the famous trio, but Donald Duck and Pluto, the dog, steal the whole show. Running time, nine minutes.— R. W. Crickmore, Rainbow Theatre, Newport, Wash. General patronage. RENTED RIOT, A: I.eon Errol Comedies— A fair reel of entertainment. Running time. 20 minutes. — R. W. Crickmore, Rainbow Theatre. Newport, Wash. General patronage. Twentieth CenturyFox MOVIETONE NEWS: Keeping up its expectations. •— Harland Rankin. Plaza Theatre, Tilbury, Ontario, Canada. General patronage. MOVIETONE NEWS: O.K.— Pearce Parkhurst. Paramount Theatre, Schroon Lake, N. V. Small town and summer patronage. Vitaphone DAFFY DUCK AND EGGHEAD: Merrie Melodies — Very good. Running time, 11 minutes. — R. W. Crickmore, Rainbow Theatre, Newport, Wash. General patronage. FORGET-ME-KNOTS: Bernice Claire— One of the better Brevities. The act with the hoops is something different and it is a better reel than we have had for some time. Still room for improvement in this series. Running time, 20 minute?. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. GOT A MATCH: Joan Abbott— Very good. Running time, 20 minutes. — R. W. Crickmore. Rainbow Theatre, Newport, Wash. General patronage. LITTLE ME: Wini Shaw — This young lady is a very promising comer, if Warner continue to build her up with their most excellent short subjects. Running time. 21 minutes. — R. W. Crickmore, Rainbow Theatre, Newport, Wash. General patronage. NOW THAT SUMMER IS GONE: Merrie Melodies — We have had better Merrie Melodies than this one. But, it is not bad. Having gone into the third dimension in their cartoons, Merrie Melodies are getting better each issue. Running time, eight minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. ROMANCE OF LOUISIANA: Broadway Brevities — These historical shorts of Warners are very interesting, and folks never fail to tell us about them. Running time. 21 minutes. — R. W. Crickmore, Rainbow Theatre, Newport, Wash. General patronage. Miscellaneous WHY NOT LIVE? A very good, enjoyable and educational short subject. One that every living persons should see. It has a good moral and cautions one to be more careful. Running time, nine minutes. — Pearce Parkhurst, Paramount Theatre, Schroon Lake, N. Y. Small town and summer patronage. At Music Hall August 25 Columbia's Frank Capra production, "You Can't Take It with You," will be pre-released at the Radio City jMusic Hall in New York on Thursday, with general release September 29th. There will be trade showings in 31 key situations. The advance showing will be combined with a national magazine advertising campaign early in September. Republic Radio Tieup Republic Midwest has arranged a tieup with WHB at Kansas City under which the radio station is using a half hour radio version of "The Lone Ranger" and announcing theatres playing the serial, while the theatres are running trailers calling attention to the WHB show. Carole Lombard and William Powell, first co-starred in "My Man Godfrey," will be together again in the second Ernst Lubitsch production financed by Myron Selznick. The story will not be a comedy. The stars will be paid only in straight percentage of profits.