Motion Picture Herald (Nov-Dec 1938)

Page scan 000350 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1938
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1938)
Leaf #:
000350
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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10 MOTION PICTURE HERALD December 3, 1938 Thi n s Week Pictures MEMBERS of the Twin City Variety Club test out their new quarters in the Nicollet Hotel, Minneapolis. Seated at luncheon in the club's bar and buffet room are W. A. Steffes, chief barker; A. A. Kaplan, Dale and Faust theatres, St. Paul; Ray Wiley, United Artists; Charles Rubenstein, Hollywood theatre, Minneapolis; Ben Friedman, Lea Amusement; Joseph Stern, Republic, and George Granstorm, Grandview theatre, St. Paul. WALT Disney who captured the industry and the world, except for the dictators, with a mouse is preparing to capitalize on the bull — Ferdinand by name — who is shown above, far from his beloved cork tree and wild flowers, being towed in the annual Thanksgiving Day parade of fantasy conducted by a New York department store. BILLY Trerise, below, head Movietone News cameraman in Australia with the negative of the newsreel's sequences on the Melbourne Cup race In the flying laboratory built in an airliner so that prints of the race pictures could be shown in Sydney, 580 miles away from the track, four hours after the barrier was lifted. EDWARD Kuykendall, president of the Motion Picture Theatre Owners of America, overtakes the Metro-Goldwyn-Mayer trailer puppet show and demonstrates with one of the mechanical actresses that he has everything under control.