Motion Picture Herald (Nov-Dec 1938)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1938
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1938)
Leaf #:
000607
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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December 17, 1938 MOTION PICTURE HERALD 69 ing Deanna, especially Juanita Quigley who is a cute little tike. Adult characters are A-1 performers. Musical numbers are varied and good. Opened to a nice house and continued throughout. Sound exceptionally good. Played November 29-30. — Ed Crew, Empress Theatre, Waurika, Okla. General patronage. Warner Brothers BOY MEETS GIRL: James Cagney, Pat O'Brien, Marie Wilson — If you haven't played this, pay for it and don't play the world's worst picture ever made by any company — A. H. Record, Majestic Theatre, Hebron, Neb. General patronage. FOUR'S A CROWX>: Errol Flynn, Olivia de Havilland, Rosalind Russell, Patric Knowles — The smallest Sunday-Monday business in months. It was a dandy picture for those who like the type but it just didn't have the draw. Played November 20-21. — Horn and Morgan, Inc., Star Theatre, Hay Springs, Neb. Small town patronage. FOUR'S A CROWD: Erroll Flynn, Olivia de Havilland — There is enough dialogue in this one to make two pictures. In fact Warners crammed so much dialogue in it that players had to talk so fast to get it all in that you couldn't understand half of what they were saying. The stars were fine considering their parts. Should do average business in any spot. Running time, 90 minutes. Played November 18-20. — Rufif Bros., Mainstreet Theatre, Logan, Kan. General patronage. FOUR DAUGHTERS: Rosemary, Priscilla and Lola Lane, Jeffrey Lynn, John Garfield — Was a good Sunday picture. Pleased all. — ^A. H. Record, Majestic Theatre, Hebron, Neb. General patronage. GOLD DIGGERS IN PARIS: Rudy Vallee, Hugh Herbert, Rosemary Lane, Allen Jenkins — Every exhibitor I have come in contact with has told me it's a flop and just another poor one from Warner Bros. I don't personally feel that picture is that bad. While nothing to brag about I think it's average and don't see anything awful about it. She will pass for a day or two for most exhibitors I think. Running time, 95 minutes. Played December 1-2. — Pearce Parkhurst, State Theatre, Torrington, Conn. General patronage. HARD TO GET: Dick Powell, Olivia de Havilland, Charles Winninger, Allen Jenkins — Although this is an entertaining film with good casting and a good story and two song hits, I failed to do the business expected as Dick Powell has always been a good drawing card for me. Possibly played it too hot as I understand it has been clicking in later engagements. Played, November 13-14-15. Running time, 79 minutes.— Harry Abbott, Circle Theatre, Circle ville, Ohio. Small town and rural patronage. RACKET BUSTERS: George Brent, Gloria Dickson, Humphrey Bogart, Walter Abel — A typical "gang" picture. It went over big here as does most all of Bogart's films. They like 'em tough and ready here. A good picture for plenty of clean fast action on any exhibitor's program. Running time, 71 minutes. Played November 22-23.— Pearce Parkhurst, State Theatre, Torrington, Conn. General patronage. SISTERS, THE: Bette Davis. Errol Flynn— Another one like this and Bette will be my favorite. Well done, Warners. — Ivan W. Rowley, Ward Theatre, Pismo Beach, Cal. General patronage. VALLEY OF THE GIANTS: Wayne Morris, Claire Trevor — Very good outdoor picture that gave general satisfaction and did a good business. Played November 12.— B. Hollenbeck, Rose Theatre, Sumas, Wash. Small town patronage. WHITE BANNERS: Jackie Cooper, Oaude Rains, Fay Bainter, Bonita Granville — A wonderful picture. Excellent acting. Superb plot. This picture went over big with the majority of people and the only people to miss on the drift, of the picture were a few of the farmers and foreigners. In our town of Torrington this picture came out on the poll conducted by the local paper as one of the ten best pictures of the year. Running time, 93 minutes. Played November 26. — Pearce Parkhurst, State Theater, Torrington, Conn. General patronage. WINE, WOMEN AND HORSES: Barton MacLane, Ann Sheridan, Dick Purcell — Played this as feature number two on a double and got by. Don't play it single. — George Khattar, Casino Theatre, Whitney Pier, Sydney, Nova Scotia, Canada. General patronage. Short Features Columbia UNUSUAL HUNTING: Special Sport Thrills— A real treat in this one. Everyone seemed to enjoy it. — Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patronage. Me+ro-Goldwyn-Mayer COME ACROSS: Crime Doesn't Pay Series— Good "Crime Does Not Pay" short. Running time, two reels.— Gladys E. McArdle, Owl Theatre, Lebanon, Kansas. Small town patronage. FRIEND INDEED: Peter Smith Specialities— A wonderful short with a dog as the star that could not have been better. Excellent in all respects. Run TWO EXHIBITORS JOIN REPORTERS Two new contributors appear in the What the Picture Did for Me columns and two others ti^hose reports have been missing for some time have reassumed the habit. New writers are: Harry Abbott, Circle Theatre, Cir cleville, Ohio. John Carlson, Carlsonia Theatre, Dawson Creek, B. C, Canada. Prodigal contributors to the department this week are: A. H. Record, Majestic Theatre, Hebron, Mich. Ivan W. Rowley, Ward Theatre, Pismo Beach, Cal. Read the reports of these exhibitors in these columns. ning time, eight minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. MEN IN FRIGHT: Our Gang Comedy— A good short especially for the kiddies. This series will go well in west anytime. Running time, 11 minutes. — Pearce Parkhurst, State Theatre, Torrington, Conn. MIRACLE MONEY: Crime Does Not Pay SeriesOne of the best two-reelers I have ever played. From the "Crime Does Not Pay" series it exposes quack doctors who claim to cure cancer. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Small town patronage. MUSIC MADE SIMPLE: Robert Benchley— Benchley is a little over the average small town customer. — Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patronage. NEWS OF THE DAY, No. 216: OK. Running time, 10 minutes.— Pearce Parkhurst, State Theatre, Torrington, Conn. NEWS OF THE DAY: Okay. Running time, 10 minutes.— Pearce Parkhurst, State Theatre, Torrington, Conn. General patronage. OLD SMOKEY: Captain and the Kids— Amusing cartoon. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Small town patronage. OLD SMOKEY: Captain and the Kids— Pretty good cartoon about an old broken down fire horse. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Small town patronage. OLD SMOKEY: Captain and the Kids.— This series is not so hot. The kids liked this one but that is about all who did. Running time, seven minutes.— A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. PARTY FEVER: Our Gang— A good short for the kiddies, and the elder folks seemed to enjoy it also. Although they don't compare with the old Mack Sennett shorts they are very good. Running time, 10 minutes. — Pearce Parkhurst, State Theatre, Torrington, Conn. PARTY FEVER: Our Gang— A very good Our Gang comedy that shows that Hal Roach will not be missed. As good as any he made. Alfalfa did not sing. Too bad. Running time, nine minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. Paramount BIG CHIEF UGH-A-MUGH-UGH: Popeye The Sailor — Very good. Tliis is a business getter and with the proper exploitation it can mean dollars in your box-ofiice. Running time, 7 minutes — Pearce Parkhurst, State Theatre, Torrington, Conn. BUZZY BOOP AT THE CONCERT: Betty Boop Cartoons — A very clever black and white cartoon. — C. L. Niles, Niles Theatre, Anamosa, Iowa. General patronage. CALIFORNIA GIANTS: Paragraphics— A dandy single showing logging the California redwood. Educational and very entertaining. — C. L. Niles, Niles Theatre, Anamosa, Iowa. General patronage. FOXY HUNTER, THE: Betty Boop Cartoons— These Betty Boop cartoons do not go over very good for us. Running time, seven minutes. — P. G. Held, New Strand Theatre, Griswold, Iowa. General patronage. JEEP, THE: Popeye the Sailor— Not up to Popeye standard. The Jeep wasn't so good. Running time, seven minutes. — A. E. Eliasen, Rialto Theatre, Paynesville, Minn. Rural and small town patronage. JEEP, THE: Popeye The Sailor— Very good. The Popeye series are good for any house and you won't get any kick from the patrons because everybody enjoys Paramount's Popeye. Running time, 7 minutes.—Pearce Parkhurst, State Theatre, Torrington, Conn. LISTEN TO LUCAS: Clyde Lucas and His Orchestra—Very good Headliner.— O. W. Chapek, Annex Theatre, Anamoose, N. D. Rural and small town patronage. UNUSUAL OCCUPATIONS, NO. 6-The last of the series was the best. That is not saying a lot. Running time, seven minutes. — A. J. Inks, Crystal 'Theatre, Ligonier, Ind. Small town patronage. RKO Radio FOX HUNT, THE: Walt Disney Cartoons— A wonderful cartoon and one of Disney's best. Running time, seven minutes.— A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. MARCH OF TIME, NO. 1: Prelude to Conquest— This series have feature value. Feel proud that we are showing these, so much so we always have a screening, before showing them, for the school children in the interest of the community. I don't believe we have ever experienced as much pleasure out of any short subject as the March of Time. Our audience reaction was most favorably indicated by a spontaneous applause at the finish. Exhibitors, you can't go wrong on this series. You owe it to your community. — Harland Rankin. Plaza Theatre, Tilbury, Ontario, Canada. General patronage. MORNING, JUDGE: Edgar Kennedy— One of the best comedies in a long while from Edgar Kennedy. This one will please all and you are sure not to have any kickbacks. Running time, 17 minutes. — Mrs. Ann Stone, Star Theatre, Unity, Saskatchewan, Canada. Rural and small town patronage. MURDER IN SWINGTIME: Condor Musicals— An all negro musical that had a good plot but the band did not have much ability. Fair. Running time, eight minutes.— A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. PATHE PARADE: No. 7— Just two subjects. Spiritualism and Trip through Disney Studios, make this a very good short. Played with a light picture and it balanced very nicely. Running time, seven minutes.— A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. PATHE NEWS: We wonder if Hollywood is not oversold on the value of horse racing. We question whether audiences that do not have access to race tracks are interested. We know the Iowa audience is not. — C. L. Niles, Niles Theatre, Anamosa, Iowa. General patronage. POLAR TRAPPERS: Walt Disney Cartoons— Excellent.— L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. TWENTY GIRLS AND A BAND: Nick Stuart and Orchestra — A splendid two-reel musical short, with a lot of comedy. Running time, two reels. — Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small town patronage. Twentieth CenturyFox GLASS SLIPPER, THE: Terry Toons— Fair cartoons. Running time, one reel. — Gladys E. McArdle, Owl Theatre, Lebanon, Kansas. Small town patronage. MOVIETONE NEWS, No. 18: OK. Running time, 9 minutes. — Pearce Parkhurst, State Theatre, Torrington, Conn. MOVIETONE NEWS, No. 20: OK. Running time, 10 minutes. — Pearce Parkhurst, State Theatre, Torrington, Conn. MOVIETONE NEWS: No. 14— O. K. Running time, 10 minutes. — Pearce Parkhurst, State Theatre, Torrington, Conn. General patronage. STRING BEAN JACK: Terry -Toons— This is a swell cartoon in colors. The kids will like the twoheaded giant.— E. M. Freiburger, Paramount Theatre, Dewey, Okla. Small town patronage. WHAT EVERY BOY SHOULD KNOW: Lew Lehr — Average one reel comedy. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Small town patronage. Universal GOING PLACES WITH LOWELL THOMAS: No. 54 — A wonderful short and if all the balance of this series is as good we will be satisfied. Extra good. Running time, eight minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. Vita phone KATNIP KOLLEGE: Merrie Molidies— In color and pretty good. It was a Merrie Melodic and was enjoyed by everyone. They go especially with the children in Torrington. Never be ashamed to face your patrons after showing one of these shorts as they are OK. Running time, 7 minutes. — Pearce Parkhurst, State Theatre, Torrington, Conn.