Motion Picture Herald (Jan-Feb 1939)

Page scan 00084 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Feb 1939
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jan-Feb 1939)
Leaf #:
00084
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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MODELED FOR PLAY OF LIGHT AND SHADOWS • From Australia come these examples of designing-in-light. The theatre is Loew's Metro in Perth, capital of Western Australia, situated 1 ,700 miles northwest of Melbourne. With a color scheme of pastel shades, the interior acquires both its lines and its ornamentation largely through the application of luminous devices. Designed by Baxter, Cox & Leighton of Perth, the treatment represents the complete remodeling of an existing theatre structure. Recently opened, it is the sixth theatre in Australia of Loew's foreign organization. . . . The auditorium, which seats 1 ,600 on two floors, has walls paneled horizontally below the balcony level, and checkerboarded above, while rounded cornices connecting front and furred-out rear sections bear bas-reliefs; but these areas offer little more than a background for the bold light-and-shadow formations of the ceiling. Here stepped, square cornice structures conceal lamps sending light through downward apertures, both round and square, and more brilliantly through closely spaced fascia apertures. The latter border a broad central panel which, in turn, is broken up into recessed panels flooded from coves. . . < Dominating the foyer-lounge (immediately above) are coved wall strips and a cove-lighted square ceiling coffer. Noteworthy here also are tall columns, in two corners, surfaced with rectangular bits of glass to reflect the light from myriad planes. At left is a section of the lobby, showing glazed box-lights above the ticket kiosk. The Metro is fully air-conditioned, having a Carrier automatically controlled system.