Motion Picture Herald (Jan-Feb 1939)

Page scan 000102 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Feb 1939
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jan-Feb 1939)
Leaf #:
000102
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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GENERAL SEATING COMPANY SEATING ". . . no theatre can be better than its seating." the Iff w auditorium HURLEY EVEN-LITE Gradationally Perforated SOUND SCREENS HURLEY S CREEN CO. Exclusive Sales Agents HURLEY SCREEN DIVISION BELLEVILLE NEW JERSEY Rubber Cushion Construction for Theatre Seating AFTER CONSIDERABLE dis cussion in the public seating industry, and general adoption of the method for busses, the rubber cushion, dispensing with spring and related construction, is being marketed in the American theatre field. There have been few actual theatre installations in this country. In England, however, the rubber cushion has had extensive usage in theatres for several years. While the rubber material employed varies according to manufacturer, characteristic features are great resilience with sufficient firmness to prevent sidesway. Durability is also one of the attributes usually stressed. Rubber cushioning, however, is higher in cost than seats of spring and fibre-padding construction. In Eng land, where experience with this type of seat construction lends weight to such comment, opinion generally is that the rubber is not conducive to perspiring and attendant soiling of fabric. In the United States, manufacturers of bus seating employing rubber cushions are of similar opinion, and those among them who also make theatre seating regard the comfort qualities entirely equal to the demands of the motion picture auditorium under all but exceptional conditions. With respect to durability, those in the theatre seating industry who have had experience with the rubber cushion are in general of the opinion that it is likely to deteriorate far more slowly than other parts of the chair, especially the fabric. Renewal of the fabric is, of course, quite as readily accomplished as with other kinds of seat construction. In consideration of these factors, its effect of increasing the initial cost of new auditorium is substantially minimized. Auditorium of the Road theatre, located on the West Side of Chicago and owned and operated by Star Theatres, Inc., of which Charles Nelson is the head. With a four-bank plan, the Road seating is a recent installation of the Ideal Seating Company's Vogue model chair, one of this manufacturer's "500" line introduced a little over a year ago. This chair (shown in a detail view of the installation at left) is of spring-edge construction with back upholstering in coral mohair and seat covering in blue leatherette. The general color of the auditorium walls is gray, while aisle carpeting has brown figures. The Road was designed by George Mitchell, Chicago architect. 22 Better Theatres