Motion Picture Herald (Jan-Feb 1939)

Page scan 000107 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Feb 1939
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jan-Feb 1939)
Leaf #:
000107
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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feet, which is a reduction of 2 feet from the previous recommendation. Minimum depth front to back, 12 feet; minimum length, 16 feet, with length extended where equipment demands it. Rewind room minimum floor space, 80 square feet, with wire glass window in wall facing main projection room. A lavatory is required equipped with running water, medicine cabinet and all necessities; also a room for power equipment, floor space governed by equipment requirements; one exit door at each end of room, minimum size 2 feet, 6 inches wide by 6 feet, 8 inches high, of approved one-hour fire-test type. Ceilings and walls down to within 4 feet of floors, shall be plastered with acoustic material. And so on through a very considerable list of specifications. The general lay-out is shown in the diagram, taken from the Journal of the Society. This revision of plans is the third. WITH THEATRE FOLK OF THE LEHIGH VALLEY BEING ADVISED by S. A. Seifert, secretary of Local 203, IATSE & MPMO, that the local and the theatre managers of Easton, Pa., were about of call a meeting December 18, of all projectionists and managers of the Lehigh Valley "in honor of F. H. Richardson and his work in years past in raising projection standards to higher level," and that I would be expected to address the gathering, I of course made it my business to be there. I was surprised and indeed gratified to find fully 50 managers and projectionists gathered about a breakfast table at the Hotel Easton. Brother Seifert acted as chairman, and at the speaker's table were officials of all local unions located in the Lehigh Valley. I talked to the gathering along the lines of better co-operation between the manager's office and projection room. Easton, Allentown, Bangor, Penn Argyl, Bethlehem, and Nazareth, Pa., and Phillipsburg, Belvedere and Washington, N. J., were represented. Discussion was invited by Mr. Seifert, which resulted in a proposal that, there being four local unions in the Lehigh Valley, a similar meeting be held every three months, to talk over mutual interests. The proposal was looked upon with favor by both managers and representatives of the various locals present. Others among those present at this initial meeting were the following (there being some fifteen present whose names I failed to obtain) : J. F. Osterstock, J. H. Manry, Henry D. Behr, E. M. Black, James Dowling, K. S. Mack, H. A. Thomas, Harry Styers, J. W. McCraken, R. Frankfield, B. Corden, E. P. Rudlin, E. Roberts, G. W. Buss, H. W. Mcllroy, H. J. Schmieder, H. A. Bortz, J. L. Rau, W. W. Wehr, H. C. Conrad, G. J. Talotta, A. Gmiter, P. Lieser, E. Ott, N. Schultz, E. Peters, F. W. Lee, J. Urban, J. Anascarago, J. S. Findley, E. P. Rice, G. Miller, H. Hartzell, R. Rothenback, H. Wartzell, N. J. steady, brilliant, snow-white ... 2 to 3 times as much, at less cost per unit. Essential to satisfactory projection of color pictures. Write for catalog on the Strong Mogul and other unconditionally guaranteed products . . . your guide to better projection. Demonstration without obligation. STRONG For Safe by Independent Theatre Supply Dealers Everywhere ELECTRIC COHPOHATION 2501 LAGRANGE STREET • TOLEDO, OHIO Export Office: Room 2002, 220 W. 42nd St, New York Hity 1» TRANSVERTER TRUTHS The life blood of better Projection is current supply . . . efficiently maintained. In efficiency and maintenance . . . The TRANSVERTER stands supreme. Ask the nearest office of The National Theatre Supply Co. In Canada, General Theatre Supply Co.; or write us. THE HERTNER 12690 ELMWOOD AVENUE EXCLUSIVE MANUFACTURERS OF THE TRANSVERTER ELECTRIC COMPANY CLEVELAND, OHIO, U. S. A. Specify GoldE Standard Products and know you have the best in Spotlights, Rewinds, Rewind Tables. Film Cabinets. New Aluminum Magazines, Stereopticons, Cleaner Stands. New Roto-Chrome Color Spotlight, Changeover, Take-ups, etc. — New Catalog. GOLDE MFC CO. 1214-22 W. Madison St. Chicago, III. BEST SLIDE PROJECTORS • 1000 wort. Ronge 75-150 feet. With any focus lens JOfo 36 in. $35. 500 watt "BESTEROPTICON." Range op to 75 feet. With any focus lens 10 to 30 inches. $23. At Your Dealers I BEST DEVICES CO. Cleveland, Ohla January 7, 1939 27