Motion Picture Herald (Jan-Feb 1939)

NEW SEAT CATALOG NOW READY— WRITE Pictures and describes all types Peabody Theatre Seats. Attractive modern designs. Comfortable quality seats for every theatre need. Free Catalog sent on request. Peabody Seating Co. North Manchester, Ind ANOTHER INSTALLATION . 60Y HANSEN LUSTROLITE ~" DAVENPORT IOWA r S3 Make ENLARGEMENTS NOW in less TIME PO^TO^("^OPP projects image so you can rUJIUJWrC easily make accurate enlargements (any size) in natural colors from sketches, photos, ads. etc. Quick. Easy. Anybody can do it. Write for complete details, FREE literature, special Liberal TRIAL OFFER. F. D. KEES MFG. COMPANY Box 102 Beatrice, Nebraska f REYNOLDS mJ 2>i>iect Shot BLOWERS . „„t,na ventilating, (ot economical coo <-an cxhaust, o, hed air, refng a|so be used with « ,e, type e af.cn, and »*>*,££b Vibrationcooling coil »Vf£up including vanaless. 6 si«s. '47.50 up pollcy m ble speed «-^*b*S- «~ IMPROVE YOUR SOUND WITH CETRON PHOTOCELLS CONTINENTAL, ELECTRIC GENEVA, ILL. SOLD BY ALL SUPPLY DEALERS CO. (QUIP -VOtlR BOX OTT%Ct /J LIGHTNING CA CASHIER 7//fc.V, JOHNSON FARE BOX CO. XxJ/llli, • 4619-1625 RAVENSWOOD CHICAGO. 50 CHURCH ST. NEW YORK 150 CAUSEWAY ST. BOSTON. Intermittent Movement and HARDENED Star, Cam, and Sprocket Specialists Since 1908 La Vezzi Machine Works 180 N. Wacker Dr., Chicago BLOWERS 1,000 to 10,000 cu. ft. capacity can be used for Circulating Heated Air or for Cooling. Prices start at $18.95 Taylor Air Conditioning Co. 804 Wealthy Street Grand Rapids, Michigan FURNITURE • for lounge & foyer Meeting Low-Cost Lounge Needs MODERNIZATION of the motion picture exhibition plant has not only been notably characterized by the substitution of overly ornamental forms with sleek modern lines, usually carried out in the newer architectural materials; revision of the theatre has also prominently included facilities to meet new and higher standards of comfort. And in the advance of these improvements in theatre plan and style and equipment, the smaller theatre — in outlying sections of cities and in small towns alike — has played an important part. In fact, it is the smaller theatre which has undergone the devoted to traffic areas, but often the expenditure of money for items of furnishings that once could be dispensed with. That, however, is a condition met with today throughout the theatre. Once the smaller, modestly appointed theatre could get along with veneer auditorium seating. Even composition flooring could be used where carpet is demanded today. Lighting, even at the front, commonly represented but a minor expenditure. Lounge facilities in some degree belong to a fairly large group of new necessities. For the theatre of restricted budget metal furniture in general has made at most striking change. To one in a position to observe a representative number of plans for new theatres and remodeling projects, the provision of lounges in sizes and types of theatres that seldom boasted of more than the merest toilet facilities has been a common feature of the current modernization movement. That no motion picture theatre catering to a good class of patronage can well be without some lounge provisions, be they in special rooms or as part of a foyer, is to be conceded today. Yet among the smaller theatres, this means not only more space tractive lounge facilities readily accessible. Illustrated in these columns is furniture which goes yet a step further in the direction of economy. All of the pieces shown belong to a new Royalchrome group designed for low-cost installations. The seat cushions of both chair and settee are of spring construction, and these as well as the bench are covered in the same heavyduty leatherette used in other Royalchrome metal furniture, which is available in 28 colors. The top of the end table is lacquered for hard usage. All of the metal is chromium-finished. EVER HEARD OF BIG BUSINESS7 Be wise! Patronize Independent Manufacturers and Supply Dealers. We'll save you 20%. Equipment sold to theatres in all parts of the world. 1007c satisfaction guaranteed. Write. DOMINION THEATRE EQUIPMENT CO. 847 Davie Street Vancouver, Canada 30 Better Theatres