Motion Picture Herald (Jan-Feb 1939)

Page scan 000552 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Feb 1939
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jan-Feb 1939)
Leaf #:
000552
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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58 MOTION PICTURE HERALD February II, 1939 fj Round Table n Pictures NEW NAVY SIGNAL? SUBMARINE LIGHT? WHAT 15 IT ? ■fit mm ' Above is atmospheric lobby on "Kentucky" conceived by Evert R. Cummings, Tri-States district chief, and put into effect by Bill Miskell of the Orpheum, Omaha. Photo shoivs the right half of the lobby with replica of the Churchill Downs paddock and usherettes as jockeys. Display was routed around to other Tri-States houses, writes ad man Ted Emerson. Submarine PATHOL THE BIG PARADE OF THE NAVY Use of a theatre front to determine crowd-stopping possibilities of a new electrical gadget was employed some weeks back in Springfield, Mass., with the 'Paramount Theatre front the laboratory. Manager Harry Storin tied the idea in immediately on "Submarine Patrol", reporting sufficient attention from passersby to have made the experiment mutually worthwhile. Now Shovy?nf> JHUIII fL Given official sanction by the Acting Mayor of Hartford, Conn., was the start of the "Jesse James" courier journey sponsored by Harry F. Shaw, division manager, on behalf of the picture at Loew's Theatres in Hartford, New Haven and Bridgeport. The stunt, described in detail on a following page, was given a send-off in Hartford by Shaw, His Honor, Manager Jack Simons and Division Publicist Lou Brown. It took an act of the City Council to do so, but E. A. ("Pat") Patchen, Midwest Theatre, Oklahoma City, Okla., for "Dawn Patrol" received permission to plant silk bannerettes on light poles along entire main street for an entire week ahead of opening. Doug George, circuit ad head, reports this tieup as a first time in the history of the city.