Motion Picture Herald (Sep-Oct 1939)

The Audience point of view is tlie Lobby It's the first thing they see either going in or coming out. The impression it creates is their estimate of your theatre standing. It pays to have been forwarded to the Royal Institute of British Architects will be part of "upwards of six thousand photographs, representative of all that is best in modern architecture at home and abroad," according to H. S. Goodhart-Rendel, chairman of the exhibition committee of the Royal Institute, in his invitation to Elmer BalaBAN of the Esquire theatre management. The Esquire, completed in 1938, was designed by W. L. Pereira, and constructed under the direction of Pereira & Pereira, designers and consultants, of Chicago. Wilton Smith is planning to open a new theatre at Mansfield, La. The new theatre will seat 400. William H. Cobb, former exhibitor in the New Orleans area, has been elected vice-president of the Gulf Theater Supply Corporation with headquarters in New Orleans. Following expansion of the Settos circuit of Indianapolis, George Settos, general manager, announces the promotion and transfer of several members of the managerial staff. Phillip Davidson, formerly manager of the Grove at Beach Grove, Ind., will manage the newly acquired Irving. Richard Nieman, assistant manager of the Ohio theatre, will replace Mr. Davidson. Harold Fleming has been assigned to the post of assistant manager at the Ohio. The Capitol theatre at Rock Hills, S. C, will close for a short time for alterations. The house is managed by Robert Bryant. The Rialto theatre in Tacoma, Wash., operated by H. T. Moore until his death a few months ago, has been taken over by Sidney Dean and John Owsley. The latter was formerly an exhibitor in Portland, Ore. W. B. Braswell has purchased the Star theater, Savannah, Ga., from W. S. Scott. Mr. Braswell, before coming to Savannah about a year ago, was general manager of the Liberty theatre in Columbus, Ga., for ten years. The Inland Theatre circuit, operated by Fred Mercy, has disposed of two of its smaller houses, one in Casmas, Wash., and one in Washougai, Wash., to A. Coombs of Newberg, Ore. Lincoln, Neb., becomes one of the key cities to be 100% lighted when the Nebraska Theatres, Inc., opens the Liberty theatre, 1,000-seat house. Decision to reopen came from Howard Federer, N.T.I, general manager. Manos Enterprises, Inc., of Greensburg, Pa., has bought the Palace theatre from the estate of John McGinley, founder of the West Penn Steel Company. It is managed by William Brown, former legislator. Howard Pollard, who recently purchased the Dows theatre in Dows, la., has reopened the theatre after remodeling. The Schoenstadt circuit has purchased the New Regent theatre in Chicago from Philip and Jennie Goldberg. George P. Weirick, who was in the theatre business some years ago in Glenwood Springs, Colo., is planning to build a new theatre there, to seat about 400. This will give Glenwood Springs two theatres. Si Getz, for several years publicity director for the Civic theatres in Denver, Colo., has resigned. G. Brown is remodeling his Forest theatre in Forest City, la. ■ ■ ■ H. C. Patterson of Blanchester, Ohio, has purchased the Oakland theatre, subsequent run house at Marion, from L. J. Flautt of Columbus. The house will become a unit of Bowman Theatres, Inc. O. M. Durham, formerly of Tennessee, has taken over the Mission theatre in Mount Vernon, Wash. The house was formerly operated by L. K. Brin. The Royal theatre at O'Niell, Nebr., has been closed for remodeling to cost $15,000. Edward J. Sessinghaus of Omaha, is the architect. The State theatre in New Brunswick, N. J., has reopened after being closed for nearly two months for alterations. Remodeling, including the installation of neAV seats, is said to have cost approximately $75,000. The Arcade theatre in Pittsburgh, Pa., is being remodeled at a cost of about $100,000. The Arcade is owned by William Finkel. The Blumenfeld and T & D, Jr. circuits of San Francisco, have purchased the Del Paso theatre at Sacramento, from Charles Holts. The new 700-seat State theatre at Jewett City, Conn., has been opened by Joseph Quittner and Peter Perakos. Standard Theatres of Milwaukee, has acquired the Grand in Green Bay, Wis., from George Hannon, and is modernizing the house. Harry T. Allen, who was associated with the El Capitan theatre in San Francisco, died recently after having been struck two weeks earlier by a hit-and-rundriver. He was 65 }'ears old. National Theatre Supply Co. has a contract for the renovation of the Essex Theatre Corporation's 475 seat Deep River theatre, formerly Pratt's, at Deep River, Conn. your lobby lounge and loges You will be surprised to see what a difference a few dollars will make in the general appearance and the thrill of ownership your Royalchrome lobby will give. Give us a plan of your lobby or rest rooms (with dimensions and doors shown). We will give you our planning depar+men+'s suggestions with a sketch and a catalog in natural color. ROYAL METAL MFC. CO 1150 S. Michigan Avenue, CHICAGO New York Los Angelas Toronto "Metal Furniture since '97" 14 A Section of Motion Picture Herald