Motion Picture Herald (Nov-Dec 1939)

Page scan 000792 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1939
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1939)
Leaf #:
000792
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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56 MOTION PICTURE HERALD December 23, 1939 Conceived by Manager Charles Bierbauer and assistant, Nick Todorov, at the W. & V. Colonial, Allentown, Pa., was a special clock display extending seasonal greetings. Hung in the inner foyer, the display was featured by photos of Messrs. Wilmer and Vincent, circuit heads. Holiday theme was carried out with figures of Santa, Master 1940, and holly decorations. Round Table n Pictures Anything can happen in Los Angeles, and Tom Soriero takes a bow for introducing the first trained torn turkey as ballyhoo for Pete Smith's "Let's Talk Turkey" at the United Artists. The gobbler was rehearsed to parade in front of the house and, via radio, Soriero invited candid camera fans to "shoot" the bird. Turk was given daily beauty treatments. Tor the world premiere of "Gulliver's Travels" at the Sheridan, Miami Beach, Manager George C. Hoover used an elaborate animated setpiece for lobby decoration. Tiny characters at the base, duplicating those in the picture, were shown driving stakes to tie-ropes attached to Gulliver. Display was designed and created by art head, Jack Murray. Massive frame atop foyer doors at the Uptown, Toronto, recently installed by Manager Fred Trebilcock, has a color scheme of rose and gold and rises 25 feet above floor level. All the lighting is concealed, and the center panel, a combination of poster and art work, is suspended on yellow silk. Art work on each change of program is in keeping.