Motion Picture Herald (Nov-Dec 1939)

Page scan 000793 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1939
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1939)
Leaf #:
000793
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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December 23, 1939 MANAGERS' ROUND TABLE 57 mm mm • mm mm One of the last displays used by Dave Martin at the Paramount, Hollywood, before moving over to the United Artists, Inglewood, Cal., was on "Wizard of Oz", entire cost being 75 cents for old clothes for scarecrow. Display was devised by James Garrity, assistant, and executed by Carl Rotman and Merle Vernon, ushers. Aimed purely to extend holiday greetings to patrons as a goodwill expression is Dave Dallas' attractive setpiece installed in the lobby of the Kansan Theatre in Parsons, Kansas. Above the three panels carrying the artistic "hand-shake" is the banner salutation, topped with a small evergreen, suitably decorated, in a base of simulated snoiv. Holly wreaths on either side were added. fwmtdth dooci Will Tomi Men [ For the date on "Hollywood Cavalcade" at the Colonial, Lancaster, Pa., a cameraman street stunt was arranged by Manager Fred Forry, right, and assistant, Jim Himelsbach, left. Equipment was planted on bannered trailer and driven about as camera turned. "Air-raid shelter" was the term used by Sid Scott to describe his sandbag front on "Lion Has Wings" at the Capitol, Sudbury, Canada, campaign detailed on another page. Tiein copy on ticket window read: "No, folks, we're not expecting an air-raid. We're just getting ready to accommodate the thousands of Sudbury theatregoers," etc., etc. The reported popularity in Canada of KK<ys "Information, Please" shorts has encouraged elaborate tieins on local dates, as here illustrated, in leading department store window for date at the Imperial, Toronto.