Motion Picture Herald (Mar-Apr 1940)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1940
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1940)
Leaf #:
000479
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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March 30, 1940 MANAGERS' ROUND TABLE 91 wf Current Attractions From V arious Sectors (Below) Building up Geraldine Fitzgerald with py on her leap to fame in "Dark Victory" and Vuthering Heights," thus did the Capitol, in lanta with head of star sell date on "A Child Is rn." Size: 87 lines on 2 col. S--Days--4 Starting* TODAY! •WHO'LL TAKE CARE OF MY BABY ; . . WHILE M ROTTING tN JAIL? THE STORY OF ALL CREATION! In 90 Minutes of Heart-Stirring Drama! Extro Added! N'ow'l Tne First roraplef* Storj Of VatlcaD Clcj In lltn'.tm Plrturw! The Vatican of Pius XII Presented Bv "MARCH OF TIME" Stirring! Timely!! GERALDINE FITZGERALD The Girl Who Leaped to pame iri "Dark Victory" and "Wutherinp Heights" Gladys George Jeffrey Lynn Gale Page . Johnny "Scat" Davis Spring Byington John Lite! L And Many Others Atlanta's Family Theatre tomorrow (Below) Produced by Interstate Theatres artist I Elliott and publicist Francis Barr is this 40 line 2 col. hold-over ad for "Shop Around the jrner" at the Tower Theatre, in Dallas, Tex. Scroll left stressed fact that the picture was acclaimed the critics. Above) To indicate that "Swiss Family" was made from the book of the same name, E. V. Dinerman, at the Palace, Cincinnati, featured copy of the book. Size: 88 lines on 3 col. (Right) Opening ad for "Dr. Ehrlich" at the Palace, Rochester carried catch line comparing it to "Zola." Size: 95 lines on 2 col. HELD OVER! 2nd WEEK! ART MILUVAI) in Metro -GoldivynMayer's ttteShOp j Around | the Cornet with <$: FRANK MORGAN N0W»?op=fS 25c 'til 1 This ;s the story, of a '-man in White' h a tale of daring and courage that Willexcite every man ... a tale of ' heartbeat and sacrifice, e very woman will' throb to! Here is. truth thatjs stranger -and far .more; thriliin g-:ipa n> f ic tionj EDW.G. ROBINSON . "THE STORY OF. , ORiHRUfHS Magic Builet IIHU1L UUILEI RUTW'GfjRDOH OTTO KRUGER We Recommend You See DR. EHRLICH from *4ie beg;nning at 12:50 3.50 6-SO S.SO BflLC. (5c to 3 LAUGHTER SONGS SW'NGI mm Making 1 Constance MOOPE Um BROWN