Motion Picture Herald (Mar-Apr 1940)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1940
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1940)
Leaf #:
000480
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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^2 M.O TION PICTURE HERALD March 30, 1940 MEET UP WITH SOME MEMBER Dave Bachner (above) Warner Theatres Cleveland, Ohio Edwin Calvin (below) Princess Theatre Bowling Green, Ky. Harold Elley (above) Royal Theatre Versailles, Mo. Harry Miller (below) Miller Theatre Festus, Mo. Richard Peffley (above) Sorg Theatre Middletown, Ohio Wilford Sklar (below) Brookline Theatre Pittsburgh, Pa. Leslie V. Campbell Empress Theatre Kelowna, B. C. Ralph J. Batschelet Bluebird Theatre Denver, Colorado Anthony Dapice Avon Theatre Utica, N. Y. Hyman Bloom Varsity Theatre Detroit, Mich Lloyd Goad Westmont Theatre Columbus, Ohio Joe Goldstein Schine's Colonia Norwich, N. Y. Harry Minor Gaiety Theatre Ronan, Mont. Bill Morton Albee Theatre Providence, R. I David Perdue Star Theatre Hereford, Tex Bill Sage Roxy Theatre Northampton, Pa. Doug Snelling Warner Bros. New Zealand Stephen Uvardy Roxy Theatre West Chicago, 111. Frank Bruton Forsyth Theatre Winston-Salem, N. C. Ralph Donald Schine's Capitol Newark, N. Y. Vaughn Harmon Majestic Theatre Wyandotte, Mich. Claude Norton, Jr. Rosetta Theatre Miami, Fla. Sid Selig, Jr. Capitol Theatre Whiting, Ind. ZOLLIE VOLCHOK Rivoli Theatre Portland, Oregon