Motion Picture Herald (Mar-Apr 1940)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1940
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1940)
Leaf #:
000496
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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7J/ ' IT THE NEW CAPITOL HIT! , "'Broadway Melody of 1940', another M-G-M lavish musical splash . . . Eleanor Powell and Fred Astaire dance brilliantly . . . Cole Porter's music is worthy of his genius, and the settings and costumes are as striking and effective as any we've seen." — Herald Tribune II "Astaire and Powell new dancing team in a happy musical. One of the pleasantest in a long, long time . . . replete with good music by Cole Porter." —Mirror "Even M-G-M hasn't done a better musical unless it was 'Great Ziegfeld'." — Brooklyn Eagle "Gay, lively ... A treat of major proportions." —Daily News "Audience enthusiastic. Gay and sparkling entertainment." — World-Telegram "It's good to welcome Fred Astaire, Eleanor Powell and George Murphy back to the screen. Big musical numbers, with laughs and expert dancing." -Sun "Superior... Mr. Astaire's rhythmic arabesques even more fascinatingly intricate than ever before! Miss Powell blends in beautifully." — Times "Handsome, racy and tuneful . . . the routines leave you gasping with their brilliance. Effervescent screen entertainment." —Journal -American "M-G-M's 'Broadway Melodyof 1940', melodious, sensational; funny gags throughout. The kind of merry musical movie which can not miss." — Post HELD OVER! 2nd WEEK! FRED ASTAIRE ELEANOR POWELL in "BROADWAY MELODY of 1940" GEORGE MURPHY • FRANK MORGAN • IAN HUNTER FLORENCE RICE • LYNNE CARVER • Screen Play by Leon Gordon and George Oppenheimer • Lyrics and music by Cole Porter Directed by NORMAN TAUROG • Produced by JACK CUMMINGS Capitol, B'way & 5 1st St. Major Edward Bowes, Mng. Dir. Doors open 10 A.M. Plenty of newspaper space brings results at the Capitol!