Motion Picture Herald (Mar-Apr 1940)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1940
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1940)
Leaf #:
000547
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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April 6, I 940 MOTION PICTURE HERALD 53 THREE STOOGES COMEDIES: All the Three Stooges comedies are tops here. — H. E. Fulgham, Ideal Theatre, Fort Worth, Texas. Family patronage. Metro-Goldwyn-Mayer BOOKWORM, THE: MGM Cartoons— Excellent colored cartoon. '"Gone With the Wind" is fine and the other books very good. Running time, one reel. — Gladys E. McArdle, Owl Theatre, Lebanon, Kansas. Small town patronage. DRUNK DRIVING: Crime Doesn't Pay Series— The strongest preachment against drunk driving or driving with a drink even I have ever seen. If only the right ones could see it. Play it. Advertise it. — C. W. Davis, Rockingham Theatre, Reidsville, N. C. Small town and rural patronage. NEWS OF THE DAY: "News of the Day" seems to go over fine with my audience. — Sammie Jackson. Jackson Theatre, Flomaton, Ala. General patronage. OLD SOUTH, THE: MGM Miniatures— A trifle dry but still nothing to slide over. Play it with a light feature and you will have a balanced program. Running time, eight minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. PEACE ON EARTH: MGM Cartoons— A grand short that everyone should play at this time. — C. L. Niles, Niles Theatre, Anamosa, Iowa. General patronage. PUSS GETS THE BOOT: MGM Cartoons— One of the best cartoons in many months. An idea with laughs aplenty. Play it. Running time, nine minutes.— C. W. Davis, Rockingham Theatre, Reidsville, N. C. Small town and rural patronage. RHUMB A RHYTHM: Mary Treen, Sally Payne— A reel of high class snappy entertainment with dancing and comedy. Mary Treen and Sally Payne are tops. Wish they would make a series of shorts. I This is the kind of short my patrons like. Running , time, one reel. — Gladys E. McArdle, Owl Theatre, Lebanon, Kans. Small town patronage. ROMANCE OF THE POTATO: Pete Smith Specialities— Interesting one-reeler which has good comedy at times. Running time, 10 minutes. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Small town patronage. WHERE TURF MEETS SURF: MGM Miniatures — The second with these two girls. Very weak and not up to the Metro standard.— C. L. Niles, Niles Theatre, Anamosa, Iowa. General patronage. WHERE TURF MEETS SURF: MGM Miniatures — Excellent. — Sammie Jackson, Jackson Theatre, Flomaton, Ala. General patronage. Paramount i BUSY LITTLE BEARS: Paragraphias— This is i really swell. Three cub bears break into a house and wreck a kitchen. It's better than any cartoon , or socalled comedy, as the action is extemporaneous. Running time, 10 minutes. — E. M. Freiburger, Para! ! mount Theatre, Dewey, Okla. Small town patronage. FAREWELL VIENNA: Paragraphics— This one was substituted for "Blue Danube," and Feher and his musicians were, I can proudly say, very well received. Running time, 10 minutes. — J. A. Reynolds, ; Director of Education and Recreation, Prison Theatre, 'New Jersey State Prison, Trenton, N. J. Prison patronage. WAY BACK WHEN A TRIANGLE HAD ITS POINTS: Stone Age Cartoons— Played the first one. Better than the "Popeyes" and about as good as the Boops." Not outstanding by any means. — Sammie Jackson, Jackson Theatre, Flomaton, Ala. General patronage. RKO Radio INFORMATION PLEASE: No. 3— The second in this series for us. The men find them very interest -ng, both humorous and educational but registered :he same complaint on this one as the first screen ng, "the recording is poor." Running time, 11 T.inutes. — J. A. Reynolds, Director of Education _ and Recreation, Prison Theatre, New Jersey State Prison, Trenton, N. J. Prison patronage. MARCH OF TIME, No. 6: Republic of Finland— /ery timely and instructive. — Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patrolage. TROPICAL TOPICS: Rosita Ortega— An entertainng short feature featuring Rimac's Rhumba Orfhestra, Rosita Ortega in a song and dance, and thers. Running time, 10 minutes. — J. A. Reynolds, Jirector of Education and Recreation, Prison Theatre, Jew Jersey State Prison, Trenton, N. J. Prison atronage. Twentieth CenturyFox EDGAR RUNS AGAIN: Terry-Toons— Good black nd white cartoon about an old race horse who pulls junk wagon. Running time, seven minutes. — E. [. Freiburger, Paramount Theatre, Dewey, Okla. imall town patronage. United Artists WANDERERS OF THE DESERT: World Windows — Just fair. — Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patronage. u niversal GOING PLACES: No. 68— Unusual birds. Excellent photography and caused favorable comment. — C. L. Niles, Niles Theatre, Anamosa, Iowa. General patronage. Vitaphone CARL HOFF AND HIS ORCHESTRA: Melody Masters — All band and no melody. Not so good. The singer (male) was terrible. Running time, seven minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. CONFEDERATE HONEY: Merrie MelodiesPlayed this next day after "Gone With the Wind" and it pleased. A burlesque on same, with "Crimson O'Tara" and "Ned Cutler." _ Merrie Melodies are good. Running time, eight minutes. — C. W. Davis, Rockingham Theatre, Reidsville, N. C. Small town and rural patronage. MIGHTY HUNTERS: Merrie Melodies— Good cartoon in color. Running time, seven minutes. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Small town patronage. MIGHTY HUNTERS: Merrie Melodies— Swell cartoon in color. Running time, one reel. — Gladys E. McArdle, Owl Theatre, Lebanon, Kansas. Small town patronage. ONE FOR THE BOOK: Broadway Brevities— A good Breyity. Minstrels, Betty Hutton, Joe Miller's dance good. Running time, 18 minutes. — C. W. Davis, Rockingham Theatre, Reidsville, N. C. Small town and rural patronage. REMEMBER WHEN: Broadway Brevities— Nothing extra. Liked a lot, being as good as "One for the Book." Running time. 18 minutes. — C. W. Davis, Rockingham Theatre, Reidsville, N. C. Small town and rural patronage. RITA RIO AND HER ORCHESTRA: Melody Masters— Good musical reel with all-girl band. Running time, 10 minutes. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Small town patronage. ROYAL RODEO, THE: Broadway Brevities— A good colored two-reel short. — C. L. Niles, Niles Theatre, Anamosa, Iowa. General patronage. RUBINOFF AND HIS ORCHESTRA: Melody Masters— One of the best of the Vitaphone band acts and that is saying something. — C. L. Niles, Niles Theatre, Anamosa, Iowa. General patronage. SWING STYLES: Melody Masters— Swell variety musical short. Most Vitaphone band shorts are good. Running time, 10 minutes. — C. W. Davis, Rockingham Theatre, Reidsville, N. C. Small town and rural patronage. WARDROBE GIRL: Broadway Brevities— Just fair; Vitaphone has better ones. — Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patron WILL OSBORNE AND HIS ORCHESTRA: Melody Masters — Real corny. Everybody liked it. — Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patronage. Miscellaneous LOUIS VS. GODOY FIGHT FILM: Fair fight picture. Lost money on it at my theatre. They won't do business here. — Sammie Jackson, Jackson Theatre, Flomaton, Ala. General patronage. >enals Republi( DAREDEVILS OF THE RED CIRCLE: Charles Quigley, Herman Brix — Not good, not bad. This has been a bad year as far as serials are concerned. Will surely welcome a real good one. — Sammie Jackson, Jackson Theatre, Flomaton, Ala. General patronage. Universal PHANTOM CREEPS, THE: Bela Lugosi, Dorothy Arnold — Have seen much better. Only fair. — Sammie Jackson, Jackson Theatre, Flomaton, Ala. General patronage. EXHIBITORS NEED THIS MANUAL ON AIR CONDITIONING Packed with practical useful information that you should have ■ There is no better guide on air conditioning than this authoritative treatise by Charles A. Fuller. It is a cloth bound book consisting of 567 pages, and deals with air and its properties, plant load calculations, air distribution, grilles, heating and dehumidification, fans, cooling coils and air washers, mechanical refrigeration processes and machinery, well drilling and well water cooling, ice cooling, storage refrigeration, evaporative condensers and water saving devices and methods, unit coolers, automatic control, air cleansing and purification and codes and ordinances regulating installation. It also includes psychrometric charts and has a quickfinding index system for swift, easy reference. ORDER TODAY $4.00 POSTPAID OP QUIGLEY BOOKSHOP ROCKEFELLER CENTER, NEW YORK