Motion Picture Herald (Mar-Apr 1940)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1940
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1940)
Leaf #:
000550
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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56 MOTION PICTURE HERALD April 6, I 940 Round Table In Pictures Obtained from the nearby Terry-Toons studio were the display panels on the making of an animated cartoon and set of original color paintings, which foe DiLorenzo of Proctor's, in Neiv Rochelle, proceeded to prepare for an eyearresting lobby display as illustrated above. Used in prominent downtown window and later transferred to his lobby was the Mickey Rooney crownhead constructed by C. H. Stewart as buildup for "Young Torn Edison" at the Waco Theatre, in Waco, Tex. Copy atop cutout tied in to the picture. Promoting artist specializing in pencil portraits, Ansel Weinstein, for his date on "Abraham Lincoln", planted him in the lobby of the New York RKO 5 8th Street Theatre sketching heads of Raymond Massey in character. Artist worked in theatre week ahead of opening. Corner store on one of L. A.'s busiest streets devoted all its window to display of jewels tied in to Harry W alien's "Adventures in Diamonds" engagement at the Paramount Theatre. In addition to miniature cutouts of the stars, scene stills were spotted strategically. Welcoming the season, Sam Gilman, Loew's, Harrisburg, dressed his lobby as illustrated above. Lattice work was covered with white, pink, and green apple blossoms. The picture titles were painted on cutout tidips and mounted; blossom sprays were added to the row of coming attraction enlargements, with spotlights playing over all.