Motion Picture Herald (Mar-Apr 1940)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1940
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1940)
Leaf #:
000553
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

April 6 , 1940 MANAGERS' ROUND TABLE 5? School Cooperation Landed By Walsh on "Tom Edison" An essay contest for high school students on "Thomas Edison's Contribution to Progress in America," was one of the highlights of Bill Walsh's campaign for "Young Tom Edison" at the Comerford, Wilkes-Barre, Pa. Contest was conducted by high schools with the cooperation of local paper. Heads of English and Science departments issued bulletins to all teachers and these were prominently displayed throughout the school. Paper gave plenty of space to the contest and published the winning essay. In cooperation with a local bank, which has a weekly evening radio program, radio contest was held several days ahead, program dedicated to the memory of Edison and his favorite music was played. The feature was the reading of Edison's tribute to his mother and announcement of a contest for guest tickets for the best tribute sent in. "LET'S HEAR FROM YOU" Lobby Displays Features In "Northwest" Opening Original set sketches prominently displayed in the main lecture hall of the Los Angeles Public Library proved highly ef | fective as part of the "Northwest Passage" campaign for its day-and-date State and Chinese showings in that city. In addition, bookmarks, plugging both the novel and film, were distributed by the library. Fifty 14x22 cards were planted with book stores j.nd rental libraries in the city and environs, and additional bookmarks given away. Three traveling 28-sheet trucks covered the city. At both theatres, men dressed in Rogers' Rangers uniforms distributed heralds before the opening. Radio campaign included a letter contest, a Truman Bradley interview on candid camera work via CBS, and spot announcements on eight smaller sta Ijtions as well as on the major networks. "LET'S HEAR FROM YOU" Authentic Indian Teepee Built By Penn for "Geronimo" Well rounded campaign was arranged for | ' Geronimo" and "Victor Herbert" by Manager Ed Penn and his assistant Bill Sorrenson at the Fox Arlington, in Santa Barbara, 1 which included music store tieup, plugs over Station KTMS and KDB, entire staff wearing "Geronimo" badges, and an authentic Indian teepee which was stationed in the theatre's fore-court. Outside coverage included Scout Troop parade, stencils on main streets, window cards on municipal busses, etc. "LET'S HEAR FROM YOU" "Singapore" Sarong Lobby The Michigan theatre, United Detroit's first run house, went so sarong conscious advancing ''Road to Singapore," that they decorated the lobby with life size blowup figures of Crosby, Hope and Lamour all in Barongs. Incidentally the sarongs were real :loth ones and a fan and spotlight on the display gave it added attention. Even the Easter Bunny, decorative figure on the Michigan's Easter Week ad, was decked out n sarong and proved to be quite an eye ratcher. QUARTER-MASTERS Below are the results of the first Quarter of 1940. Names of the Quarter-Master Plaques, Medals and Citation winners are here appended. To be noted among the winners are quite a few newcomers to the Quarter-Master honors, as here listed. VOTED QUARTER-MASTER PLAQUES E. C. CALLOW KEN GRIMES J. R. WHEELER Warners', Philadelphia, Pa. Warner, Erie, Pa. Roxy, LaPorte, Ind. VOTED QUARTER-MASTER MEDALS STAN ANDREWS J. R. MAC EACH RON JOE MARQUIS Capitol, Guelph, Ont., Can. Paramount, Jackson, Tenn. Egyptian, Brighton, Mass. PAT NOTARO CHARLES B. TAYLOR Columbia, Sharon, Pa. Buffalo, Buffalo, N. Y. VOTED QUARTER-MASTER CITATIONS GEORGE BANNAN Van Wert, Van Wert, Ohio MEL BLIEDEN Forsy+he, East Chicago, Ind. CLIFF BOYD Paramount, Brattleboro, Me. LEW BRAY Lyric, Brownwood, Tex. WILL BRIZENDINE Rialto, Baltimore, Md. LOUIE CHARNINSKY Capitol, Dallas, Tex. AL COHEN Nixon, Philadelphia, Pa. MARLOWE CONNER Avalon, Chicago, III. MOON CORKER Palace, Athens, Ga. E. E. CRABTREE Fischer, Danville, III. E. V. DINERMAN RKO, Cincinnati, Ohio JOE Dl PESA Loew's State, Boston, Mass. PETE EGAN GEORGE SHAFER Palace, Calgary, Ont., Can. ED FITZPATRICK Poli, Waterbury, Conn. CHARLES GIBSON Gibson, Greenville, Mich. HAROLD GROTT Met, Baltimore, Md. TOM HANIFIN Strand, Binghamton, N. Y. MILT HARRIS Loew's State, Cleveland, Ohio LOU HART Hippodrome, Gloversville, N. Y. LEW HENSLER Ben Ali, Lexington, Ky. BILL JOHNSON Opera House, Millinocket, Me. DON JOHNSON Gayety, Chicago, III. A. J. KALBERER Indiana, Washington, Ind. DAVE KAMSKY Byrd, Richmond, Va. GEORGE LABY Calvin, Northampton, Mass. JOHN MANUEL Strand, Delaware, Ohio JACK MARKLE Coolidge Corner, Brookline, Mass. ED MAY Paris, Paris, Ky. P. E. McCOY Georgia, Athens, Ga. JOHN McMANUS Loew's Midland, Kansas City, Mo. HIRAM MEEKS Fulton, Fulton, Ky. JIM O'DONNELL Haines, Waterville, Me. MANNY PEARLSTEIN Warners', Cleveland, Ohio JIM REDMOND Bonham, Fairbury, Neb. MORRIS ROSENTHAL Majestic, Bridgeport, Conn. JOE SAMARTANO Palace, Meriden, Conn. DWIGHT SEYMOUR Erie, Hugo, Okla. CHUCK SHANNON Boulevard, Pittsburgh, Pa. TOM SORIERO United Artists, Los Angeles, Cal. SID SCOTT Capitol, Sudbury, Ont., Can. HARRY UNTERFORT Keith, Syracuse, N. Y. AL WEISS Olympia, Miami, Fla. HAL WINSTON Metro, Puerto Rico BILL YEAKLE Kentucky, Danville, Ky. Nelson's Teaser Campaign To start comment and draw attention to his opening of "Ninotchka" at the Harris, in Findlay, Ohio, Manager Glenn Nelson pasted "Greta Laughs" snipes on curbstones in the city and its surrounding villages four weeks ahead of opening. Special heralds in the form of censored letters were distributed week ahead, classified ad contest planted for seven consecutive days and special trailer was made up for the occasion. Borreson's "Passage" Gag Novel stunt which is reported to have created plenty of comment was arranged by Harold Borreson at the State, in Winona, Minn., for "Northwest Passage." Theatreman distributed small pay envelopes with copy on outside reading "Here is a free sample of maize eaten by Spencer Tracy in," etc. Hal says, for the benefit of us cityslickers, the maize contained in the envelopes was nothing but dry rainbow corn.