Motion Picture Herald (Mar-Apr 1940)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1940
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1940)
Leaf #:
000555
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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A p r i 1940 MANAGERS' ROUND TABLE Of Current Attractions From F irious Sectors (Below) For opening of "Primrose Path" at the New York Roxy, ad head Homer Harman devoted 2 col. on 125 lines to cut of Rogers and copy on rave reviews ot critics. Stage show was also featured. Read What the Critics Sav-mm? About Hew York's Biggest Hh!^ "The FINEST ACHIEVEMENT in REALISTIC CINEMA of which the talking screen can boast ! A work of art!... The funniest comedy in town!" — t s Critter, n r r/mei VASTLY ENTERTAINING! An irresistibly comic and moving drama ! The chances are slim that we will see a better screen achievement this year!" — Howard Bo met, Herald -Tribune ".One of the tenderest, funniest pictures of the year) Deeply moving! Filled with surprises I"— Eileen OteTmon W "The Movie-of-the-Week! Ginger Rogers' finest performance!"" —life Magazine "Poignant, dramatic, gripping . . . beautifully acted, understanding^ written, realistically directed!" — Jeue Zuniw, Cue Magaz'mf "Robust comedy, brought out superbly by Gregory La Cava!" —WJIiiam BoeW, World Telegram DOORS OPEN 9 A.M. GINGER ROGERS IOEL McCREA PRIMROSE PATH Produced and directed by GREGORY LA CAVA _ RKO-Rocio Plclyre _ RKO-Rocio Plclyre Roxy Jty Day jm em Children g mm Any Day jm mm Children ■ mm 25c ^I5« Any Seat to I P.M. SHOW vmue or TmE hatiom Alwayt 7ik AVE. u4 SOtK STIEET -S58B j (Below) Feature timetable was included in the opening day ad of "Pinocchio" at the Keith Memorial, in Boston. Second featur plugged. Size: 2 col. on 52 lines. was also STARTS TODAY Doori Ope>i 9 A, M KCITH MEMORIAL | Pinocchio at 9.15-11.50-2.25-5.05-7.40-10.20 *$, «•* Deanna with KAY FRANCIS WALTER PIDGEON tewu HOWARD • Eugene PALLETTE ^^^^^^^^^^^^^ Doors Open 11 A. M. Continuous Shows Fi-cm 11:30 Feature 12, 2:25, 4:55, 7:20, »:50 (Above) Calendar with check-marks on days "It's a Date" played its day-and-date engagement at the Fox Esquire and Uptown in Kansas City was highlight of ad for that attraction. Prominent also was art on Durbin, Francis and Pidgeon. Size: 2 col. on 55 lines. PICTURE m OF THE AUDIENCE APPLAUDING THIS GREAT HIT! ' IT'S SO GOOD IT MOVES TO THE STUDIO TODAY..! * Barbara Stanwyck • Fred MacMurray 5TUDID A PARAMOUNT PICTURE TAKE A TIP: — DON'T MISS IT! (Above) Opening day ad on "Virginia City" at (Above) Cut of applauding hands emphasized pic the Strand, Hartford, Conn., compared picture ture value of "Remember the Night" at the favorably with "Dodge City". Size: 2 col. on Salt Lake City Studio. Stan Samuelson, artist. 65 lines. Size: 2 col. on 78 lines.