Motion Picture Herald (Mar-Apr 1940)

Page scan 000727 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1940
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1940)
Leaf #:
000727
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 08, 2024
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A p r i 3 , 19 40 MANAGERS1 ROUND TABLE 69 DVERTISINC ON LATE DATINCS TOGETHER The Screen's Greatest Start! Laugh/on. /be Incomparable, triumphs again . . . and with an actrtis as great as himself— -Vivien Leigh, the world's most talked about star, scoring in a gay, twatitms role! The romance of a London street troubador whose love lifted a charming little street singer from the sidewalks to the glittering heights uf stardom! CHARIES IAUCHTON VIVIEN LEIGH Winner of the Academy Award fn her performance as Scarlett O Hara i •■Gone With The Wind." OF LONDON WOMETCO THEATRES ARE YOUR BEST ENTERTAINMENT Rebecca LAURENCE OLIVIER ■ JOAN FONTAINE (Above) The "together" angle selected by Jim Nairn, for top selling of "Sidewalks" at the Uptown, Toronto, was hooked up by the star head blowups. Pen sketch of Leigh, as Scarlett, pointed up copy reference to "GWTW". Size: 85 lines on 6 col. (Right) That it was the first picture to play four houses in one situation at one time was the main selling slant selected by Wometco for "Rebecca" at the circuit's Miami and Miami Beach theatres and illustrated here in this 105 lines on 2 col. by Hal Kopplin, ad head. ' ONU IT IS MAKING HISTORY AT THESE FOUR TODAY THEATRES (Above) Easter appeal chosen for top attention to sell "Ma" at the Fairbanks, Springfield, Ohio, is indicated in this 95 lines on 2 col., conceived by Mike Chakeres, Regent-State's ad head, and worked out with Hank Harold, art director. (Right) The unusual background effects obtained for this 100 lines on 4 col., on "Invisible Stripes" at the Strand, Vancouver, B. C, was created by George E. Clark with Craftint halftone paper. Cuts and copy were pressbook clippings, the thumbnail art displays carried out further in the Lupe Velez head for the second feature and the fighter pen sketch to point up the fight pictures.