Motion Picture Herald (Jul-Aug 1940)

Record Details:

Title:
Motion Picture Herald
Date:
Jul-Aug 1940
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jul-Aug 1940)
Leaf #:
000115
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 17, 2022
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July 13, 1940 MOTION PICTURE HERALD 37 — A. E. Eliasen, Rialto Theatre, Paynesvile, Minn. Rural and small town patronage. VIRGINIA CITY: Errol Flynn, Miriam Hopkins, Randolph Scott, Humphrey Bogart, Alan Hale — Rather late date on this hurt business. Had fair business considering date. Picture pleased my rural patrons. Running time, 120 minutes. — A. E. Eliasen, Rialto Theatre, Paynesville, Minn. Rural and small town patronage. Short Features Columbia A-DUCKING THEY DID GO: Three Stooges— Another Stooge comedy that our people seemed to like. I don't know why. Running time, 17 minutes. — Ray Peacock, Onalaska Theatre, Onalaska, Wash. Loggers and mill workers patronage. A-PLUMBING WE WILL GO: Three Stooges— Sapstick comedy but our people like them. — Ray Peacock, Onalaska Theatre, Onalaska, Wash. Loggers and mill workers patronage. HECKLER, THE: Charley Chase— Very good. Running time, 17 minutes. — Ray Peacock, Onalaska Theatre, Onalaska, Wash. Loggers and mill workers patronage. LIFE IN PARIS: Columbia Tours— Enjoyed this very much. Very timely. — Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patronage. MONEY SQUAWKS: Andy Clyde— Another bull's eye from Columbia. They touch the funny bone on our farm lads.— Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patronage. NOTHING BUT PLEASURE: Buster Keaton— A real treat. They really laughed at this one.— Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patronage. PARK YOUR BABY: Fables Cartoons— Fair.— Ray Peacock, Onalaska Theatre, Onalaska, Wash. Loggers and mill workers patronage. PRACTICE MAKES PERFECT: Fables CartoonsJust a fair cartoon. Running time, six minutes. — Ray Peacock, Onalaska Theatre, Onalaska, Wash. Loggers and mill workers patronage. TAMING OF THE SNOOD, THE: Buster Keaton —Buster Keaton is never funny. But this one is good. Credit to the "drunk act" put on by the girl.— Ray Peacock, Onalaska Theatre, Onalaska, Wash. Loggers and mill workers patronage. THREE SAPPY PEOPLE: Three Stooges— Play it and listen to your audience who grow very hilarious laughing. That is good for us all.— Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patronage. YOU'RE NEXT: Water Catlett— A swell comedy that ended too abruptly. Running time, 17 minutes.— A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. Metro-Goldwyn-Mayer DAD FOR A DAY: Our Gang— Poor. Our Gangs are not what they used to be. Running time, 11 minutes.—Ray Peacock, Onalaska Theatre, Onalaska, Wash. Loggers and mill workers patronage. DREAM OF LOVE, A: Musical Comedies— Another Metro classic. Give us "Broadway Brevity."— Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patronage. FLAG SPEAKS, THE: Special— We vote this short the Academy winner for the current year. Only a short such as this can truly bring before the public its allegiance to all that this country holds dear. A wonderful short that brings the public to its feet with loud acclaim. Do not waste it. Running time, 20 minutes. —A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. HOLLYWOOD STYLE CENTER: Romance of Celluloid— Here is one of the best pieces of advertising ever put on our screen. Be sure to run it and if possible ahead of "20 Mule Team" and "Edison, the Man." Excellent. Running time, 10 minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. JACK POT: Crime Doesn't Pay Series— All of "Crime Doesn't Pay" series are good. Running time, 19 minutes. — Ray Peacock, Onalaska Theatre, Onalaska, Wash. Logers and mill workers patronage. KNOW YOUR MONEY: Crime Doesn't Pay Series — Very good. Running time, 21 minutes. — Ray Peacock, Onalaska Theatre, Onalaska, Wash. Loggers and mill workers patronage. LAND OF ALASKA NELLIE: FitzPatrick Traveltalks — Very interesting. Running time, nine minutes. —Ray Peacock, Onalaska Theatre, Onalaska, Wash. Loggers and mill workers patronage. NEWS OF THE DAY: The last three of these that we have run were nine minutes in length, eight minutes of which was war news, which is far too much. Our folks like United States news, not foreign. Running time, nine minutes. — Ray Peacock, Onalaska Theatre, Onalaska, Wash. Loggers and mill workers patronage. OLD NATCHEZ: FitzPatrick Traveltalks— First class travel reel in gorgeous color. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. OUR GANG: A bright spot on our program that helped much. — F. G. Mills, Director of Motion Pictures, Prison Theatre, Florida State Prison, Raiford, Fla. Prison patronage. RAINY DAY, A: MGM Cartoons— Another of the colored Bear cartoons, and good as usual. — C. L. Niles, Niles Theatre, Anamosa, Iowa. General patronage. RAINY DAY, A: MGM Cartoons— This company has made better cartoons than this one. Not a laugh in the entire eight minutes. Running time, eight minutes. — A. J. Inks, Crystal Theatre, Ligonier. Ind. Small town patronage. SERVANT OF MANKIND: MGM Miniatures— This short must be played before "Edison, the Man" or it is no good. A swell build up for the feature mentioned. Running time, nine minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. SPOTS BEFORE YOUR EYES: Pete Smith Specialties— Just fair. All right for the women but just so-so for the entire audience. Running time, nine minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town patronage. STORY OF DR. JENNER: Passing Parade, No. 4 — Very good. — Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patronage. STUFFIE: Pete Smith Specialties — Great human interest reel. A dog story. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. TOM TURKEY: MGM Cartoons— An amusing introduction to a new cartoon character. — L. A. Irwin. Palace Theatre, Penacook, N. H. General patronage. XXX MEDICO: Passing Parade, No. 12— Very good. Running time, 10 minutes. — Ray Peacock, Onalaska Theatre, Onalaska, Wash. Loggers and mill workers patronage. Paramount HUMAN FISH: Grantland Rice Sportlights — Couldn't be better. A first class novelty. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. MUTINY AIN'T NICE: Popeye the Sailor— Popeye still has oomph. — Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patronage. PARAMOUNT NEWS: No. 82— Roosevelt addresses the Virginia graduates and other stirring news of the present moment interest. Paramount always gives the news while it is new. — William Noble, Criterion Theatre, Oklahoma City, Okla. General patronage. SHAKESPEAREAN SPINACH: Popeye the Sailor — Okay. — L. A. Irwin, Palace Theatre, Penacook, N. H. General patronage. SONG IS BORN, A: Headliners— If you like bands, this will please. — Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patronage. TELEVISION PREVIEW: Paragraphics— Ted Husing gives you a look in on the possibilities of Television. There are small bits in it of Bob Hope, Akim Tamiroff and Bob Burns and is a very pleasing short subject. Running time, 10 minutes. — Stanley Lambert, Rialto Theatre, Racine, Wis. General patronage. WAY BACK WHEN A NIGHT CLUB WAS A STICK: Stone Age Cartoons — Average black and white cartoon. Running time, seven minutes. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Small town patronage. RKO Radio MARCH OF TIME, NO. 5: Crisis in the Pacific— A very real and definite issue and the subject of Guam was deeply impressed on our minds. — F. G. Mills, Director of Motion Pictures, Prison Theatre, Florida State Prison, Raiford, Fla. Prison patronage. MARCH OF TIME, No. 11: U. S. Navy— WO^An outstanding March of Time issue. Very entertaining and instructive and tells just what can be expected from the Navy Department with airplanes, undersea boats and sea soldiers, the Marines. Every young man and his daddy and all his relatives should see this picture. Running time, 21 minutes. — William Noble, Criterion Theatre, Oklahoma City, Okla. General patronage. MR. DUCK STEPS OUT: Walt Disney Cartoons— A very clever picture and should please both old and young. Running time, eight minutes. — William Noble, Criterion Theatre, Oklahoma City, Okla. General patronage. PATHE NEWS: As usual, excellent.— F. G. Mills, Director of Motion Pictures, Prison Theatre, Florida State Prison, Raiford, Fla. Prison patronage. PATHE NEWS: Too much war news and helps to make the patrons war conscious and will skimp on movies to pay the extra taxation that confronts them. — Ben Brinck, West Point Theatre, West Point, Iowa. Small town patronage. Twentieth CenturyFox BARNYARD BASEBALL: Terry-Toons— This cartoon is passable. — Harland Rankin, Plaza Theatre, Tilbury, Ontario, Canada. General patronage. CATNIP CAPERS: Terry -Toons— Good cartoon with excellent color. Running time, seven minutes. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Small town patronage. FOLLOWING THE HOUNDS: Ed Thorgersen (Sports) — Beautiful color but not entertainment. Runing time, 10 minutes. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Small town patronage. MOVIETONE NEWS: An entertaining newsreel. Not so much war news as some of the others. — Ray Peacock. Onalaska Theatre, Onalaska, Wash. Loggers and mill workers patronage. MUCH ADO ABOUT NOTHING: Terry-Toons— (Continued on following page)